A data profile of the people who buy, follow and care about Pedicure in United Kingdom — modelled from more than twelve digital signal sources. Pedicure has an estimated audience of 4,806,727 people in United Kingdom.
The average Pedicure fan in United Kingdom is 40.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Manicure, Nail polish, Nail art, with strongest over-indexing on Manicure (9.46× the country average).
Demographically, the Pedicure audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pedicure fan in United Kingdom is more female, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Manicure.
The key figures that characterise the Pedicure profile in United Kingdom.
81.2% are female, 18.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 40.2 |
| Estimated audience size | 4,806,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Pedicure audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 10.7% |
| Italy | 5.7% |
Where the Pedicure audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.56× | |
| 02 | England | ~3.5M | 1.17× | |
| 03 | East of England | ~500K | 1.12× | |
| 04 | North West | ~600K | 1.10× | |
| 05 | South East | ~700K | 1.06× | |
| 06 | East Midlands | ~300K | 1.03× | |
| 07 | Scotland | ~400K | 0.96× | |
| 08 | South West | ~400K | 0.96× | |
| 09 | Northern Ireland | ~100K | 0.96× | |
| 10 | Wales | ~300K | 0.92× | |
| 11 | West Midlands | ~200K | 0.78× | |
| 12 | North East | ~100K | 0.73× | |
| 13 | Yorkshire and the Humber | ~300K | 0.69× |
The strongest cross-interests of the Pedicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gel nails | Beauty & Wellness | 15.06× | ||
| 02 | Manicure & Pedicure | Beauty & Wellness | 10.89× | ||
| 03 | Pretty Nails | Beauty & Wellness | 10.64× | ||
| 04 | Nail polish | Beauty & Wellness | 10.00× | ||
| 05 | Nail art | Beauty & Wellness | 9.57× | ||
| 06 | Manicure | Beauty & Wellness | 9.46× | ||
| 07 | Nail salon | Beauty & Wellness | 7.77× | ||
| 08 | Artificial nails | Beauty & Wellness | 7.67× | ||
| 09 | Eyebrow | Beauty & Wellness | 7.50× | ||
| 10 | Shellac | Beauty & Wellness | 7.15× | ||
| 11 | Long Lashes | Beauty & Wellness | 6.55× | ||
| 12 | Eyelash extensions | Beauty & Wellness | 6.29× | ||
| 13 | Eyelash | Beauty & Wellness | 6.02× | ||
| 14 | Waxing | Beauty & Wellness | 5.27× | ||
| 15 | Eye liner | Beauty & Wellness | 4.35× | ||
| 16 | Hair coloring | Beauty & Wellness | 3.34× | ||
| 17 | Facial | Beauty & Wellness | 3.29× | ||
| 18 | Anatomy | Health | 2.88× | ||
| 19 | Primark | Shopping | 2.06× | ||
| 20 | Beauty salons | Beauty & Wellness | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.46× | |
| Creativity | OPEN | 1.39× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Risk Appetite | THRILL | 0.69× | |
| Need for Security | CONSERVATISM | 0.79× |
Pedicure has an estimated audience of 4,806,727 people in United Kingdom, concentrated in England and Greater London.
81.2% of Pedicure fans are female, 18.8% are male, with an average age of 40.2 years.
Pedicure fans show strongest brand affinity for Manicure (9.46×), Nail polish (10×), and Nail art (9.57×) over the country average.
Pedicure fans in United Kingdom are most concentrated in England (reach ~3.5M), Greater London (reach ~1M), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pedicure itself, the audience over-indexes on Nail polish (10×), Nail art (9.57×), Eyebrow (7.5×), and Nail salon (7.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pedicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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