Mac DeMarco Audience in United States

Mac DeMarco logo

Mac DeMarco has an estimated audience of 1,295,440 people in United States. 57.6% are female, 42.4% are male, average age 28.4. Top regions: California, Texas, Florida. Top brand affinities: Dave Mirra, Loving, Tame Impala, Temples (band), Eternal (band).

The average Mac DeMarco fan in United States is 28.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dave Mirra, Loving, Tame Impala, with strongest over-indexing on Dave Mirra (129.27× the country average). Demographically, the Mac DeMarco audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Mac DeMarco fans

Demographic split for Mac DeMarco audience in United States
MetricValue
Female57.6%
Male42.4%
Average age28.4
Estimated audience size1,295,440

Audience persona

The typical Mac DeMarco fan in United States is more female, around 28.4 years old, with strong Sustainability tendencies and a notable affinity for Dave Mirra.

Top regions in United States

Top regions ranked by reach for Mac DeMarco in United States
RegionReachAffinity
California310,7702.18×
Texas146,9891.32×
Florida84,3900.96×
New York83,4071.15×
Illinois48,1001.11×
North Carolina42,1671.08×
Georgia41,8251.05×
Pennsylvania41,2800.95×
Ohio36,0600.9×
Arizona35,8011.35×
New Jersey34,6451.05×
Washington34,6281.33×
Virginia31,5221×
Michigan30,5790.9×
Massachusetts27,1571.06×
Tennessee26,8351.03×
Indiana23,0750.98×
Maryland22,6141.02×
Colorado22,3881.1×
Oregon21,7811.47×
Missouri17,6920.85×
South Carolina17,0380.87×
Minnesota16,3840.88×
Nevada16,3181.3×
Wisconsin16,2220.83×
Utah15,0331.3×
Kentucky14,8740.92×
Alabama14,2230.79×
Louisiana13,9910.84×
Oklahoma13,9080.97×
Connecticut13,1901.02×
Arkansas9,6120.9×
Kansas9,2920.91×
Iowa8,5170.8×
Mississippi7,1850.67×
New Mexico6,8211.05×
Idaho6,7271.04×
Nebraska5,7650.89×
Hawaii5,2780.95×
West Virginia4,5790.76×
Maine4,4960.97×
New Hampshire4,3440.85×
Rhode Island4,1121×
Washington, District of Columbia4,0061.03×
Montana3,3950.94×
Delaware2,8920.81×
Vermont2,4161.06×
Alaska2,3540.85×
South Dakota2,0250.68×
North Dakota1,8130.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mac DeMarco audience
BrandAffinityCategory
Dave Mirra129.27×Sports
Loving145.01×Music & Radio
Tame Impala40.79×Music & Radio
Temples (band)34.56×Music & Radio
Eternal (band)27.49×Music & Radio
Nothing43.42×Music & Radio
Hayley Williams29.75×Music & Radio
King Gizzard & the Lizard Wizard84.93×Music & Radio
Greyhounds12.63×Music & Radio
Cardinals13.59×Music & Radio
Sun Room74.01×Music & Radio
Skateboarder (magazine)32.66×Sports
Froth68.19×Music & Radio
The Wonder Years (band)43.44×Music & Radio
Casey6.09×Music & Radio
Grizzly Bear (band)24.96×Music & Radio
PUP14.49×Music & Radio
Mongoose (bicycles)31.87×Cars & Mobility
Lake16.82×Music & Radio
Cage the Elephant39.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mac DeMarco audience
TraitClusterScore
SustainabilityBALANCE3.04
LGBTQ+ IdentityOPEN2.71
Early Adopter MentalityPOWER1.97
TraditionCONSERVATISM1.97
Urban LifestyleOPEN1.69
ExtroversionTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for Mac DeMarco
CountryShare
United States39.2%
Brazil9.0%
Canada7.1%

See Mac DeMarco audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Mac DeMarco have in United States?

Mac DeMarco has an estimated audience of 1,295,440 people in United States, concentrated in California and Texas.

What is the gender split and age of Mac DeMarco fans?

57.6% of Mac DeMarco fans are female, 42.4% are male, with an average age of 28.4 years.

Which brands do Mac DeMarco fans like most?

Mac DeMarco fans show strongest brand affinity for Dave Mirra (129.27×), Loving (145.01×), and Tame Impala (40.79×) over the country average.

Where do Mac DeMarco fans live in United States?

Mac DeMarco fans in United States are most concentrated in California (reach 310,770), Texas (reach 146,989), and Florida (reach 84,390). These three regions account for the largest share of the active audience.

What other brands do Mac DeMarco fans also like?

Beyond Mac DeMarco itself, the audience over-indexes on Loving (145.01×), Tame Impala (40.79×), Temples (band) (34.56×), and Eternal (band) (27.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mac DeMarco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.