Rascasse Audience Intelligence

Mac DeMarco Audience in United States

A data profile of the people who buy, follow and care about Mac DeMarco in United States — modelled from more than twelve digital signal sources. Mac DeMarco has an estimated audience of 1,231,419 people in United States.

#114among Pop in United States#4351among Person in United States#2556in Music & Radio

The average Mac DeMarco fan in United States is 28.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dave Mirra, Red Bull Records, Loving, with strongest over-indexing on Dave Mirra (129.27× the country average).

Demographically, the Mac DeMarco audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mac DeMarco fan in United States is more female, around 28.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dave Mirra.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mac DeMarco profile in United States.

Audience size
1.2M
in United States
Gender
57.6%♀
42.4% male
Age
28.4
average years
Country rank
#20483
Person in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mac DeMarco fans

57.6% are female, 42.4% are male, average age 28.4.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Mac DeMarco audience in United States
MetricValue
Female57.6%
Male42.4%
Average age28.4
Estimated audience size1,231,419
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Mac DeMarco audience in United States
Age bracketShare%
16-1952%
20-2922%
30-3912%
40-499%
50+6%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Mac DeMarco audience comes from United States.

Worldwide audience distribution share by country for Mac DeMarco
CountryShare
United States36.7%
Brazil11.7%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mac DeMarco audience in United States is strongest.

Fig. 05

Top regions by affinity

Mac DeMarco fans by region: top regions in United States
#RegionReachAffinity×
01California~300K2.01×
02New Mexico~10K1.55×
03Oregon~20K1.49×
04Nebraska~9K1.45×
05Nevada~20K1.42×
06Utah~20K1.42×
07Arizona~40K1.33×
08Oklahoma~20K1.33×
09Washington~30K1.31×
10Texas~100K1.30×
11Colorado~30K1.30×
12Illinois~50K1.16×
13New York~80K1.09×
14Vermont~2K1.04×
15New Jersey~30K1.03×
16Massachusetts~30K1.03×
17North Carolina~40K1.01×
18Idaho~7K1.01×
19Georgia~40K1.00×
20Connecticut~10K0.99×
21Tennessee~30K0.98×
22Rhode Island~4K0.98×
23Minnesota~20K0.97×
24Michigan~30K0.95×
25Maryland~20K0.95×
26Washington, District of Columbia~4K0.95×
27Maine~4K0.94×
28Montana~3K0.92×
29Indiana~20K0.91×
30Alaska~3K0.91×
31Virginia~30K0.90×
32Ohio~40K0.89×
33Louisiana~10K0.89×
34Pennsylvania~40K0.88×
35Kansas~9K0.87×
36New Hampshire~4K0.87×
37Hawaii~5K0.86×
38Arkansas~9K0.85×
39Delaware~3K0.84×
40Kentucky~10K0.83×
41Florida~70K0.81×
42South Carolina~20K0.80×
43Wisconsin~20K0.80×
44Iowa~8K0.78×
45South Dakota~2K0.78×
46North Dakota~2K0.78×
47Missouri~20K0.77×
48Alabama~10K0.76×
49West Virginia~5K0.75×
50Mississippi~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Mac DeMarco, United States
0.68×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mac DeMarco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mac DeMarco audience
#·InterestCategoryAffinity×
01LovingMusic & Radio145.01×
02Dave MirraSports129.27×
03Sun RoomMusic & Radio74.01×
04FrothMusic & Radio68.19×
05Red Bull RecordsMusic & Radio55.28×
06BronchoMusic & Radio44.57×
07The Wonder Years (band)Music & Radio43.44×
08NothingMusic & Radio43.42×
09Tame ImpalaMusic & Radio40.79×
10Temples (band)Music & Radio34.56×
11Skateboarder (magazine)Sports32.66×
12Mongoose (bicycles)Cars & Mobility31.87×
13Hayley WilliamsMusic & Radio29.75×
14Eternal (band)Music & Radio27.49×
15Grizzly Bear (band)Music & Radio24.96×
16LakeMusic & Radio16.82×
17PUPMusic & Radio14.49×
18CardinalsMusic & Radio13.59×
19GreyhoundsMusic & Radio12.63×
20CaseyMusic & Radio6.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mac DeMarco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mac DeMarco audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.52×
Early Adopter MentalityPOWER1.44×
SustainabilityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mac DeMarco audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
IndividualismJOY0.85×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mac DeMarco have in United States?

Mac DeMarco has an estimated audience of 1,231,419 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mac DeMarco fans?

57.6% of Mac DeMarco fans are female, 42.4% are male, with an average age of 28.4 years.

03

Which brands do Mac DeMarco fans like most?

Mac DeMarco fans show strongest brand affinity for Dave Mirra (129.27×), Red Bull Records (55.28×), and Loving (145.01×) over the country average.

04

Where do Mac DeMarco fans live in United States?

Mac DeMarco fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mac DeMarco fans also like?

Beyond Mac DeMarco itself, the audience over-indexes on Red Bull Records (55.28×), Loving (145.01×), Tame Impala (40.79×), and Temples (band) (34.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mac DeMarco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mac DeMarco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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