St. Vincent (musician) Audience in United States

St. Vincent (musician) logo

St. Vincent (musician) has an estimated audience of 1,266,548 people in United States. 53.1% are female, 46.9% are male, average age 34.0. Top regions: California, New York, Florida. Top brand affinities: Staycation, Yahoo Sports Fantasy, Nipsey Hussle, Steampunk, Cass County, Missouri.

The average St. Vincent (musician) fan in United States is 34.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Staycation, Yahoo Sports Fantasy, Nipsey Hussle, with strongest over-indexing on Staycation (20× the country average). Demographically, the St. Vincent (musician) audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of St. Vincent (musician) fans

Demographic split for St. Vincent (musician) audience in United States
MetricValue
Female53.1%
Male46.9%
Average age34.0
Estimated audience size1,266,548

Audience persona

The typical St. Vincent (musician) fan in United States is balanced, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for St. Vincent (musician) in United States
RegionReachAffinity
California139,0901×
New York82,0341.16×
Florida81,7910.95×
Texas75,4330.69×
Indiana55,0752.38×
Pennsylvania46,7761.1×
Wisconsin45,3522.38×
Ohio43,9231.13×
Illinois43,7441.04×
Massachusetts34,6651.39×
Oregon32,9432.27×
Michigan30,6360.93×
Alabama28,3571.6×
Georgia28,1320.72×
Washington26,7991.05×
New Jersey26,2790.82×
North Carolina26,1860.69×
Virginia24,9610.81×
Arkansas19,6261.88×
Missouri19,0380.93×
Maryland18,3480.84×
Connecticut17,8211.4×
Minnesota17,6400.97×
Colorado16,8720.85×
Tennessee15,8060.62×
Louisiana15,6230.96×
Kentucky14,2540.9×
Arizona12,9510.5×
South Carolina9,6080.5×
Oklahoma9,4010.67×
Nevada9,2810.76×
Utah8,8960.78×
Iowa8,5290.82×
Washington, District of Columbia7,9492.09×
Idaho7,3761.16×
Montana6,5221.86×
Kansas6,0830.61×
New Mexico5,7330.9×
Mississippi4,7460.45×
New Hampshire4,3620.87×
Nebraska4,3190.68×
Maine3,9680.87×
Rhode Island3,3450.83×
West Virginia3,1320.53×
Hawaii2,3760.44×
Vermont2,2861.03×
South Dakota2,2690.78×
Delaware2,1120.6×
North Dakota1,9060.73×
Alaska1,5420.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Vincent (musician) audience
BrandAffinityCategory
Staycation20×Home & Garden
Yahoo Sports Fantasy22.54×
Nipsey Hussle16.11×Music & Radio
Steampunk10.88×Fashion & Accessoires
Cass County, Missouri19.07×Travel & Leisure
Dog breed2.06×Pets & Animals
Guy Fieri6.54×Movies & TV
Product design2.71×Business & Career
Israel2.68×Travel & Leisure
Home construction1.62×Home & Garden
Fantasy Football13.61×Internet & Social Media
Newtown, Bucks County, Pennsylvania19.84×Travel & Leisure
CoreLogic19.19×Business & Career
Corona (band)4.55×Music & Radio
Stroud27.7×Travel & Leisure
Home Delivery2.27×Food & Beverages
Home staging3.51×Home & Garden
JibJab3.74×Internet & Social Media
Springfield, Illinois6.6×Travel & Leisure
Winemaking2.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Vincent (musician) audience
TraitClusterScore
SustainabilityBALANCE1.7
LGBTQ+ IdentityOPEN1.52
Early Adopter MentalityPOWER1.48
Design AffinityPREMIUM1.47
ExtroversionTHRILL1.41
TraditionCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for St. Vincent (musician)
CountryShare
United States37.2%
United Kingdom12.8%
Italy11.1%

See St. Vincent (musician) audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does St. Vincent (musician) have in United States?

St. Vincent (musician) has an estimated audience of 1,266,548 people in United States, concentrated in California and New York.

What is the gender split and age of St. Vincent (musician) fans?

53.1% of St. Vincent (musician) fans are female, 46.9% are male, with an average age of 34.0 years.

Which brands do St. Vincent (musician) fans like most?

St. Vincent (musician) fans show strongest brand affinity for Staycation (20×), Yahoo Sports Fantasy (22.54×), and Nipsey Hussle (16.11×) over the country average.

Where do St. Vincent (musician) fans live in United States?

St. Vincent (musician) fans in United States are most concentrated in California (reach 139,090), New York (reach 82,034), and Florida (reach 81,791). These three regions account for the largest share of the active audience.

What other brands do St. Vincent (musician) fans also like?

Beyond St. Vincent (musician) itself, the audience over-indexes on Yahoo Sports Fantasy (22.54×), Nipsey Hussle (16.11×), Steampunk (10.88×), and Cass County, Missouri (19.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Vincent (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.