Imagine Dragons Audience in United States

Imagine Dragons logo

Imagine Dragons has an estimated audience of 1,676,774 people in United States. 58.0% are female, 42.0% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: YUNGBLUD, Benson Boone, Halsey (singer), Alex Warren, Billie Eilish.

The average Imagine Dragons fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include YUNGBLUD, Benson Boone, Halsey (singer), with strongest over-indexing on YUNGBLUD (40.21× the country average). Demographically, the Imagine Dragons audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Imagine Dragons fans

Demographic split for Imagine Dragons audience in United States
MetricValue
Female58.0%
Male42.0%
Average age32.2
Estimated audience size1,676,774

Audience persona

The typical Imagine Dragons fan in United States is more female, around 32.2 years old, with strong Sustainability tendencies and a notable affinity for YUNGBLUD.

Top regions in United States

Top regions ranked by reach for Imagine Dragons in United States
RegionReachAffinity
California230,5451.25×
Texas130,8650.91×
Florida117,5381.04×
New York80,4100.86×
Illinois62,6151.12×
Pennsylvania60,1801.07×
North Carolina50,0200.99×
Washington49,7271.48×
Virginia48,8621.2×
Ohio46,4390.9×
Michigan46,1721.05×
New Jersey44,5091.04×
Arizona39,2601.15×
Utah37,8302.52×
Indiana37,7181.23×
Missouri37,1871.38×
Georgia36,0420.7×
Massachusetts34,6461.05×
Colorado33,4821.27×
Maryland28,1000.97×
Tennessee27,1010.81×
Oregon26,2701.37×
Wisconsin22,0560.87×
South Carolina20,7520.82×
Minnesota19,6560.82×
Nevada18,9541.17×
Kentucky17,3980.83×
Oklahoma16,5510.89×
Alabama16,2370.69×
Louisiana14,1990.66×
Arkansas14,1731.03×
Connecticut13,6940.81×
New Mexico13,1491.56×
Idaho11,7421.4×
Iowa11,5610.84×
Kansas10,5700.8×
Mississippi7,7660.56×
West Virginia7,0940.91×
Nebraska6,9440.83×
New Hampshire6,3750.96×
Maine5,6890.95×
Montana4,8151.03×
Hawaii4,7290.66×
Rhode Island4,5260.85×
Washington, District of Columbia4,2520.84×
Delaware3,5570.77×
South Dakota3,0970.8×
Alaska3,0190.84×
North Dakota2,5290.73×
Wyoming2,3870.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Imagine Dragons audience
BrandAffinityCategory
YUNGBLUD40.21×Music & Radio
Benson Boone25.85×Music & Radio
Halsey (singer)25.27×Music & Radio
Alex Warren19.74×Music & Radio
Billie Eilish11.39×Music & Radio
Fiona Apple37.59×Music & Radio
The Score60.18×Music & Radio
Now You See Me (film)14.92×Movies & TV
Blossoms23.21×Music & Radio
Sam Smith23.57×Music & Radio
28 Days Later12×Movies & TV
Megamind15.67×Movies & TV
Scooby-Doo5.25×Movies & TV
Lewis Capaldi19.83×Music & Radio
Troye Sivan24.42×Music & Radio
Google Flights4.75×Travel & Leisure
Vistas23.86×Music & Radio
Euphoria2.26×Movies & TV
St. Vincent (musician)22.86×Music & Radio
Sleep Token10.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Imagine Dragons audience
TraitClusterScore
SustainabilityBALANCE1.55
ExtroversionTHRILL1.46
LGBTQ+ IdentityOPEN1.42
Early Adopter MentalityPOWER1.34
MindfulnessBALANCE1.24
Sports ActivityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Imagine Dragons
CountryShare
United States13.2%
Brazil10.9%
Italy7.0%

See Imagine Dragons audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Imagine Dragons have in United States?

Imagine Dragons has an estimated audience of 1,676,774 people in United States, concentrated in California and Texas.

What is the gender split and age of Imagine Dragons fans?

58.0% of Imagine Dragons fans are female, 42.0% are male, with an average age of 32.2 years.

Which brands do Imagine Dragons fans like most?

Imagine Dragons fans show strongest brand affinity for YUNGBLUD (40.21×), Benson Boone (25.85×), and Halsey (singer) (25.27×) over the country average.

Where do Imagine Dragons fans live in United States?

Imagine Dragons fans in United States are most concentrated in California (reach 230,545), Texas (reach 130,865), and Florida (reach 117,538). These three regions account for the largest share of the active audience.

What other brands do Imagine Dragons fans also like?

Beyond Imagine Dragons itself, the audience over-indexes on Benson Boone (25.85×), Halsey (singer) (25.27×), Alex Warren (19.74×), and Billie Eilish (11.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Imagine Dragons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.