Rascasse Audience Intelligence

Imagine Dragons Audience in United States

A data profile of the people who buy, follow and care about Imagine Dragons in United States — modelled from more than twelve digital signal sources. Imagine Dragons has an estimated audience of 1,584,698 people in United States.

#190among Band in United States#3369among Person in United States#2030in Music & Radio

The average Imagine Dragons fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YUNGBLUD, Benson Boone, The Score, with strongest over-indexing on YUNGBLUD (40.21× the country average).

Demographically, the Imagine Dragons audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Imagine Dragons fan in United States is more female, around 32.2 years old, with strong Pet Ownership tendencies and a notable affinity for YUNGBLUD.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Imagine Dragons profile in United States.

Audience size
1.6M
in United States
Gender
58.0%♀
42.0% male
Age
32.2
average years
Country rank
#17042
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Imagine Dragons fans

58.0% are female, 42.0% are male, average age 32.2.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Imagine Dragons audience in United States
MetricValue
Female58.0%
Male42.0%
Average age32.2
Estimated audience size1,584,698
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Imagine Dragons audience in United States
Age bracketShare%
16-1943%
20-2918%
30-3915%
40-4915%
50+10%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Imagine Dragons audience comes from United States.

Worldwide audience distribution share by country for Imagine Dragons
CountryShare
United States14.1%
Brazil11.2%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Imagine Dragons audience in United States is strongest.

Fig. 05

Top regions by affinity

Imagine Dragons fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K2.29×
02New Mexico~10K1.45×
03Idaho~10K1.42×
04Washington~50K1.34×
05Oregon~20K1.27×
06Missouri~30K1.25×
07Nevada~20K1.22×
08Colorado~30K1.21×
09Indiana~30K1.14×
10California~200K1.13×
11Wyoming~3K1.10×
12Virginia~40K1.09×
13Arizona~40K1.08×
14Montana~5K1.07×
15Michigan~50K1.05×
16Pennsylvania~60K1.02×
17Illinois~60K1.02×
18Arkansas~10K1.02×
19New Hampshire~7K1.01×
20Alaska~4K1.01×
21Maine~6K1.00×
22Florida~100K0.99×
23Massachusetts~30K0.99×
24North Carolina~50K0.98×
25New Jersey~40K0.96×
26Ohio~50K0.95×
27Oklahoma~20K0.95×
28West Virginia~7K0.95×
29South Dakota~4K0.95×
30Nebraska~8K0.94×
31Maryland~30K0.92×
32Wisconsin~20K0.92×
33Texas~100K0.90×
34Iowa~10K0.90×
35Kentucky~20K0.89×
36Rhode Island~5K0.88×
37Minnesota~20K0.87×
38Kansas~10K0.87×
39North Dakota~3K0.87×
40Tennessee~30K0.86×
41Connecticut~10K0.85×
42South Carolina~20K0.84×
43New York~80K0.82×
44Washington, District of Columbia~4K0.82×
45Delaware~4K0.80×
46Alabama~20K0.78×
47Georgia~40K0.76×
48Hawaii~5K0.75×
49Louisiana~20K0.73×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Imagine Dragons, United States
0.69×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Imagine Dragons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Imagine Dragons audience
#·InterestCategoryAffinity×
01The ScoreMusic & Radio60.18×
02YUNGBLUDMusic & Radio40.21×
03Fiona AppleMusic & Radio37.59×
04Benson BooneMusic & Radio25.85×
05Halsey (singer)Music & Radio25.27×
06Troye SivanMusic & Radio24.42×
07VistasMusic & Radio23.86×
08Sam SmithMusic & Radio23.57×
09BlossomsMusic & Radio23.21×
10St. Vincent (musician)Music & Radio22.86×
11Lewis CapaldiMusic & Radio19.83×
12Alex WarrenMusic & Radio19.74×
13childish gambinoMovies & TV18.75×
14MegamindMovies & TV15.67×
15Now You See Me (film)Movies & TV14.92×
1628 Days LaterMovies & TV12.00×
17Billie EilishMusic & Radio11.39×
18GreyhoundsMusic & Radio6.36×
19Scooby-DooMovies & TV5.25×
20Google FlightsTravel & Leisure4.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Imagine Dragons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Imagine Dragons audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.57×
SustainabilityBALANCE1.54×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Imagine Dragons audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Quality AwarenessPREMIUM0.87×
Price SensitivityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Imagine Dragons have in United States?

Imagine Dragons has an estimated audience of 1,584,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Imagine Dragons fans?

58.0% of Imagine Dragons fans are female, 42.0% are male, with an average age of 32.2 years.

03

Which brands do Imagine Dragons fans like most?

Imagine Dragons fans show strongest brand affinity for YUNGBLUD (40.21×), Benson Boone (25.85×), and The Score (60.18×) over the country average.

04

Where do Imagine Dragons fans live in United States?

Imagine Dragons fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Imagine Dragons fans also like?

Beyond Imagine Dragons itself, the audience over-indexes on Benson Boone (25.85×), The Score (60.18×), Halsey (singer) (25.27×), and Billie Eilish (11.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Imagine Dragons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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