A data profile of the people who buy, follow and care about Rainbow Kitten Surprise in United States — modelled from more than twelve digital signal sources. Rainbow Kitten Surprise has an estimated audience of 1,378,052 people in United States.
The average Rainbow Kitten Surprise fan in United States is 35.9 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, New York.
Top brand affinities include The Lumineers, Cage the Elephant, MGMT, with strongest over-indexing on The Lumineers (61.34× the country average).
Demographically, the Rainbow Kitten Surprise audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rainbow Kitten Surprise fan in United States is balanced, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for The Lumineers.
The key figures that characterise the Rainbow Kitten Surprise profile in United States.
51.0% are female, 49.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 35.9 |
| Estimated audience size | 1,378,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Rainbow Kitten Surprise audience comes from United States.
| Country | Share |
|---|---|
| United States | 78.9% |
| Canada | 6.5% |
| United Kingdom | 4.6% |
Where the Rainbow Kitten Surprise audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~10K | 3.24× | |
| 02 | Montana | ~10K | 3.02× | |
| 03 | Colorado | ~40K | 1.95× | |
| 04 | Wyoming | ~3K | 1.69× | |
| 05 | Idaho | ~10K | 1.52× | |
| 06 | Oregon | ~20K | 1.45× | |
| 07 | Oklahoma | ~20K | 1.35× | |
| 08 | North Dakota | ~4K | 1.31× | |
| 09 | Nebraska | ~8K | 1.20× | |
| 10 | New Mexico | ~8K | 1.14× | |
| 11 | Maine | ~6K | 1.13× | |
| 12 | Tennessee | ~30K | 1.12× | |
| 13 | Wisconsin | ~20K | 1.11× | |
| 14 | North Carolina | ~50K | 1.09× | |
| 15 | Utah | ~10K | 1.05× | |
| 16 | New Hampshire | ~6K | 1.05× | |
| 17 | Kentucky | ~20K | 1.03× | |
| 18 | Missouri | ~20K | 0.97× | |
| 19 | South Carolina | ~20K | 0.95× | |
| 20 | Mississippi | ~10K | 0.95× | |
| 21 | South Dakota | ~3K | 0.92× | |
| 22 | Washington | ~20K | 0.90× | |
| 23 | Kansas | ~10K | 0.89× | |
| 24 | Virginia | ~30K | 0.88× | |
| 25 | Minnesota | ~20K | 0.88× | |
| 26 | Iowa | ~10K | 0.87× | |
| 27 | West Virginia | ~6K | 0.86× | |
| 28 | Arkansas | ~9K | 0.82× | |
| 29 | Massachusetts | ~20K | 0.79× | |
| 30 | Pennsylvania | ~40K | 0.77× | |
| 31 | Connecticut | ~10K | 0.77× | |
| 32 | Illinois | ~40K | 0.76× | |
| 33 | Georgia | ~30K | 0.76× | |
| 34 | Louisiana | ~10K | 0.76× | |
| 35 | Texas | ~90K | 0.75× | |
| 36 | Ohio | ~30K | 0.75× | |
| 37 | Indiana | ~20K | 0.72× | |
| 38 | Washington, District of Columbia | ~3K | 0.71× | |
| 39 | Michigan | ~30K | 0.70× | |
| 40 | Nevada | ~9K | 0.70× | |
| 41 | Rhode Island | ~3K | 0.69× | |
| 42 | Alabama | ~10K | 0.67× | |
| 43 | New York | ~50K | 0.66× | |
| 44 | Delaware | ~2K | 0.62× | |
| 45 | New Jersey | ~20K | 0.61× | |
| 46 | Arizona | ~20K | 0.57× | |
| 47 | Maryland | ~10K | 0.55× | |
| 48 | Hawaii | ~3K | 0.52× | |
| 49 | California | ~70K | 0.49× | |
| 50 | Florida | ~40K | 0.39× |
The strongest cross-interests of the Rainbow Kitten Surprise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Lumineers | Music & Radio | 61.34× | ||
| 02 | Two Door Cinema Club | Music & Radio | 46.05× | ||
| 03 | Cage the Elephant | Music & Radio | 44.57× | ||
| 04 | Placebo (band) | Music & Radio | 36.12× | ||
| 05 | Bon Iver | Music & Radio | 28.43× | ||
| 06 | Modest Mouse | Music & Radio | 26.80× | ||
| 07 | The Kills | Music & Radio | 25.38× | ||
| 08 | The Hives | Music & Radio | 25.17× | ||
| 09 | Mac DeMarco | Music & Radio | 24.81× | ||
| 10 | Death Cab for Cutie | Music & Radio | 24.22× | ||
| 11 | Franz Ferdinand (band) | Music & Radio | 20.85× | ||
| 12 | MGMT | Music & Radio | 20.46× | ||
| 13 | Tame Impala | Music & Radio | 17.95× | ||
| 14 | Goo Goo Dolls | Music & Radio | 15.91× | ||
| 15 | Jack White | Movies & TV | 15.38× | ||
| 16 | Radiohead | Music & Radio | 12.49× | ||
| 17 | Mumford & Sons | Music & Radio | 12.46× | ||
| 18 | Brandi Carlile | Music & Radio | 11.64× | ||
| 19 | Hayley Williams | Music & Radio | 10.91× | ||
| 20 | Poshmark | Shopping | 3.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.53× | |
| Tradition | CONSERVATISM | 1.47× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.83× |
Rainbow Kitten Surprise has an estimated audience of 1,378,052 people in United States, concentrated in Texas and California.
51.0% of Rainbow Kitten Surprise fans are female, 49.0% are male, with an average age of 35.9 years.
Rainbow Kitten Surprise fans show strongest brand affinity for The Lumineers (61.34×), Cage the Elephant (44.57×), and MGMT (20.46×) over the country average.
Rainbow Kitten Surprise fans in United States are most concentrated in Texas (reach ~90K), California (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Rainbow Kitten Surprise itself, the audience over-indexes on Cage the Elephant (44.57×), MGMT (20.46×), The Hives (25.17×), and Tame Impala (17.95×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rainbow Kitten Surprise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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