Rascasse Audience Intelligence

Vistas Audience in United States

A data profile of the people who buy, follow and care about Vistas in United States — modelled from more than twelve digital signal sources. Vistas has an estimated audience of 1,428,113 people in United States.

#306among Singer-songwriter in United States#3770among Person in United States#2231in Music & Radio

The average Vistas fan in United States is 27.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jack White, Two Door Cinema Club, The Hives, with strongest over-indexing on Jack White (50.33× the country average).

Demographically, the Vistas audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vistas fan in United States is balanced, around 27.9 years old, with strong Indulgence tendencies and a notable affinity for Jack White.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vistas profile in United States.

Audience size
1.4M
in United States
Gender
53.8%♀
46.2% male
Age
27.9
average years
Country rank
#18436
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vistas fans

53.8% are female, 46.2% are male, average age 27.9.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Vistas audience in United States
MetricValue
Female53.8%
Male46.2%
Average age27.9
Estimated audience size1,428,113
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Vistas audience in United States
Age bracketShare%
16-1955%
20-2920%
30-3912%
40-497%
50+6%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Vistas audience comes from United States.

Worldwide audience distribution share by country for Vistas
CountryShare
United States37.9%
Japan7.9%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vistas audience in United States is strongest.

Fig. 05

Top regions by affinity

Vistas fans by region: top regions in United States
#RegionReachAffinity×
01California~600K4.09×
02North Carolina~80K1.80×
03Virginia~50K1.51×
04Idaho~10K1.36×
05New Hampshire~7K1.33×
06Nevada~20K1.26×
07Texas~100K1.21×
08South Carolina~30K1.20×
09Connecticut~20K1.20×
10Utah~10K1.06×
11Florida~100K1.04×
12Iowa~10K1.04×
13New York~80K1.03×
14Kansas~10K1.03×
15New Jersey~40K1.02×
16Vermont~3K1.01×
17New Mexico~7K0.99×
18Colorado~20K0.97×
19Washington~30K0.95×
20Wisconsin~20K0.95×
21North Dakota~3K0.94×
22Arizona~30K0.93×
23West Virginia~6K0.91×
24Georgia~40K0.90×
25Oregon~10K0.90×
26Arkansas~10K0.90×
27Delaware~4K0.90×
28Montana~3K0.88×
29Pennsylvania~40K0.87×
30Ohio~40K0.87×
31Oklahoma~10K0.87×
32Mississippi~10K0.87×
33Alaska~3K0.86×
34Maryland~20K0.83×
35Missouri~20K0.83×
36Maine~4K0.81×
37Rhode Island~4K0.81×
38Illinois~40K0.80×
39Indiana~20K0.80×
40Louisiana~10K0.80×
41Washington, District of Columbia~3K0.79×
42Massachusetts~20K0.78×
43Kentucky~10K0.78×
44Nebraska~6K0.78×
45Tennessee~20K0.77×
46South Dakota~3K0.77×
47Minnesota~20K0.76×
48Hawaii~5K0.76×
49Alabama~10K0.75×
50Michigan~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Vistas, United States
0.70×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vistas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vistas audience
#·InterestCategoryAffinity×
01Two Door Cinema ClubMusic & Radio196.11×
02The KooksMusic & Radio120.13×
03Bloc PartyMusic & Radio74.65×
04The HivesMusic & Radio54.37×
05Jack WhiteMovies & TV50.33×
06FoalsMusic & Radio45.77×
07The KillsMusic & Radio41.51×
08The KillersMusic & Radio39.61×
09Cage the ElephantMusic & Radio39.07×
10Liam GallagherMusic & Radio38.77×
11The LumineersMusic & Radio37.47×
12Noel GallagherMusic & Radio36.54×
13Modest MouseMusic & Radio33.73×
14Thirty Seconds to MarsMusic & Radio33.56×
15Julian CasablancasMusic & Radio32.50×
16Arctic MonkeysMusic & Radio29.14×
17Imagine DragonsMusic & Radio23.86×
18MGMTMusic & Radio21.43×
19M.I.A. (rapper)Music & Radio21.08×
20LordeMusic & Radio16.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vistas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vistas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
TraditionCONSERVATISM1.45×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vistas audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vistas have in United States?

Vistas has an estimated audience of 1,428,113 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vistas fans?

53.8% of Vistas fans are female, 46.2% are male, with an average age of 27.9 years.

03

Which brands do Vistas fans like most?

Vistas fans show strongest brand affinity for Jack White (50.33×), Two Door Cinema Club (196.11×), and The Hives (54.37×) over the country average.

04

Where do Vistas fans live in United States?

Vistas fans in United States are most concentrated in California (reach ~600K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vistas fans also like?

Beyond Vistas itself, the audience over-indexes on Two Door Cinema Club (196.11×), The Hives (54.37×), The Kooks (120.13×), and The Kills (41.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Vistas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vistas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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