Vistas Audience in United States
Vistas has an estimated audience of 1,202,523 people in United States. 57.4% are female, 42.6% are male, average age 28.1. Top brand affinities: Hypatia, Cass County, Missouri, Dog breed, Elsword, Fantasy Football.
Top brand affinities include Hypatia, Cass County, Missouri, Dog breed, with strongest over-indexing on Hypatia (57.86× the country average). Demographically, the Vistas audience skews more female with an average age of 28.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Vistas fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 28.1 |
| Estimated audience size | 1,202,523 |
Audience persona
The typical Vistas fan in United States is more female, around 28.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hypatia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hypatia | 57.86× | Politics & Society |
| Cass County, Missouri | 28.1× | Travel & Leisure |
| Dog breed | 2.93× | Pets & Animals |
| Elsword | 35.15× | Games |
| Fantasy Football | 24.63× | Internet & Social Media |
| Yahoo Sports Fantasy | 13.66× | |
| Home construction | 1.97× | Home & Garden |
| Guy Fieri | 4.51× | Movies & TV |
| Home equity | 2.02× | Home & Garden |
| Gungor | 41.56× | Music & Radio |
| Bullion | 8.47× | Business & Career |
| Celtic mythology | 9.36× | Arts & Culture |
| Historical fantasy | 25.41× | Literature |
| Israel | 1.64× | Travel & Leisure |
| Winemaking | 3.42× | Food & Beverages |
| Ross County F.C. | 29.25× | Sports |
| Monogram | 2.82× | Home & Garden |
| Home staging | 3.65× | Home & Garden |
| Stay at Home Mum | 8.99× | Kids & Family |
| Nipsey Hussle | 3.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.8 |
| Extroversion | THRILL | 1.54 |
| Sustainability | BALANCE | 1.48 |
| Tradition | CONSERVATISM | 1.48 |
| Early Adopter Mentality | POWER | 1.43 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Brazil | 7.8% |
| Japan | 7.6% |
See Vistas audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vistas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.