A data profile of the people who buy, follow and care about The Killers in United States — modelled from more than twelve digital signal sources. The Killers has an estimated audience of 1,040,793 people in United States.
The average The Killers fan in United States is 29.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Christopher McDonald, The Wonder Years (band), Super Bowl Sunday, with strongest over-indexing on Christopher McDonald (67.77× the country average).
Demographically, the The Killers audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Killers fan in United States is more female, around 29.7 years old, with strong Extroversion tendencies and a notable affinity for Christopher McDonald.
The key figures that characterise the The Killers profile in United States.
57.9% are female, 42.1% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 29.7 |
| Estimated audience size | 1,040,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide The Killers audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.4% |
| United Kingdom | 11.5% |
| Germany | 6.2% |
Where the The Killers audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~20K | 2.34× | |
| 02 | Utah | ~20K | 1.72× | |
| 03 | New York | ~80K | 1.40× | |
| 04 | Massachusetts | ~30K | 1.39× | |
| 05 | Washington, District of Columbia | ~4K | 1.35× | |
| 06 | California | ~100K | 1.29× | |
| 07 | Louisiana | ~20K | 1.27× | |
| 08 | Illinois | ~40K | 1.26× | |
| 09 | Arizona | ~30K | 1.24× | |
| 10 | Maryland | ~20K | 1.18× | |
| 11 | New Jersey | ~30K | 1.17× | |
| 12 | Pennsylvania | ~40K | 1.16× | |
| 13 | Connecticut | ~10K | 1.15× | |
| 14 | New Hampshire | ~5K | 1.15× | |
| 15 | Wisconsin | ~20K | 1.13× | |
| 16 | Oregon | ~10K | 1.05× | |
| 17 | Rhode Island | ~3K | 1.05× | |
| 18 | Maine | ~4K | 1.02× | |
| 19 | Iowa | ~8K | 1.01× | |
| 20 | Idaho | ~5K | 1.00× | |
| 21 | Vermont | ~2K | 1.00× | |
| 22 | Texas | ~90K | 0.99× | |
| 23 | Colorado | ~20K | 0.99× | |
| 24 | Delaware | ~3K | 0.98× | |
| 25 | Washington | ~20K | 0.97× | |
| 26 | Tennessee | ~20K | 0.95× | |
| 27 | Missouri | ~20K | 0.95× | |
| 28 | Minnesota | ~10K | 0.95× | |
| 29 | Nebraska | ~5K | 0.94× | |
| 30 | Ohio | ~30K | 0.93× | |
| 31 | Montana | ~3K | 0.93× | |
| 32 | Michigan | ~20K | 0.92× | |
| 33 | Virginia | ~20K | 0.91× | |
| 34 | New Mexico | ~4K | 0.87× | |
| 35 | Alaska | ~2K | 0.87× | |
| 36 | Indiana | ~20K | 0.86× | |
| 37 | Kentucky | ~10K | 0.85× | |
| 38 | Kansas | ~7K | 0.85× | |
| 39 | North Dakota | ~2K | 0.85× | |
| 40 | South Dakota | ~2K | 0.84× | |
| 41 | North Carolina | ~20K | 0.83× | |
| 42 | Oklahoma | ~9K | 0.83× | |
| 43 | Florida | ~50K | 0.78× | |
| 44 | West Virginia | ~4K | 0.78× | |
| 45 | Arkansas | ~6K | 0.76× | |
| 46 | Alabama | ~10K | 0.75× | |
| 47 | South Carolina | ~10K | 0.74× | |
| 48 | Hawaii | ~3K | 0.73× | |
| 49 | Georgia | ~20K | 0.70× | |
| 50 | Mississippi | ~5K | 0.62× |
The strongest cross-interests of the The Killers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Wonder Years (band) | Music & Radio | 81.77× | ||
| 02 | Super Bowl Sunday | Sports | 80.96× | ||
| 03 | Christopher McDonald | Movies & TV | 67.77× | ||
| 04 | World Health Day | Health | 57.59× | ||
| 05 | Franz Ferdinand (band) | Music & Radio | 56.98× | ||
| 06 | Vistas | Music & Radio | 39.61× | ||
| 07 | Kelly Williams | Sports | 38.74× | ||
| 08 | Julian Casablancas | Music & Radio | 38.71× | ||
| 09 | Blossoms | Music & Radio | 36.34× | ||
| 10 | Good Charlotte | Music & Radio | 35.92× | ||
| 11 | The Strokes | Music & Radio | 28.75× | ||
| 12 | Temples (band) | Music & Radio | 20.61× | ||
| 13 | PUP | Music & Radio | 16.93× | ||
| 14 | Cardinals | Music & Radio | 14.98× | ||
| 15 | 28 Days Later | Movies & TV | 14.89× | ||
| 16 | Lake | Music & Radio | 14.72× | ||
| 17 | Athlete | Music & Radio | 12.88× | ||
| 18 | Stars | Music & Radio | 12.48× | ||
| 19 | Casey | Music & Radio | 11.26× | ||
| 20 | Rob Reiner | Movies & TV | 5.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.62× | |
| Design Affinity | PREMIUM | 1.53× | |
| Urban Lifestyle | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Quality Awareness | PREMIUM | 0.85× |
The Killers has an estimated audience of 1,040,793 people in United States, concentrated in California and Texas.
57.9% of The Killers fans are female, 42.1% are male, with an average age of 29.7 years.
The Killers fans show strongest brand affinity for Christopher McDonald (67.77×), The Wonder Years (band) (81.77×), and Super Bowl Sunday (80.96×) over the country average.
The Killers fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.
Beyond The Killers itself, the audience over-indexes on The Wonder Years (band) (81.77×), Super Bowl Sunday (80.96×), Casey (11.26×), and Blossoms (36.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Killers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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