Kelly Williams Audience in United States

Kelly Williams has an estimated audience of 1,259,175 people in United States. 87.7% are female, 12.3% are male, average age 34.9. Top regions: Texas, California, Florida. Top brand affinities: The Killers, TMZ, Houston Astros, Houston Texans, Ritz-Carlton Hotel Company.

The average Kelly Williams fan in United States is 34.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include The Killers, TMZ, Houston Astros, with strongest over-indexing on The Killers (17.25× the country average). Demographically, the Kelly Williams audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Kelly Williams fans

Demographic split for Kelly Williams audience in United States
MetricValue
Female87.7%
Male12.3%
Average age34.9
Estimated audience size1,259,175

Audience persona

The typical Kelly Williams fan in United States is more female, around 34.9 years old, with strong Community Orientation tendencies and a notable affinity for The Killers.

Top regions in United States

Top regions ranked by reach for Kelly Williams in United States
RegionReachAffinity
Texas104,8810.97×
California81,6170.59×
Florida80,7590.95×
Pennsylvania66,5511.57×
Georgia64,2251.66×
Ohio56,7631.46×
New York52,5380.75×
Tennessee41,2391.63×
North Carolina37,3870.99×
Louisiana36,7812.27×
New Jersey33,8911.06×
Michigan33,6581.02×
Illinois32,3780.77×
Missouri29,4901.45×
Alabama27,5781.57×
Minnesota24,3681.35×
Virginia22,5860.74×
Oklahoma21,8691.56×
Washington21,7370.86×
South Carolina21,4011.13×
Wisconsin20,9241.1×
Colorado19,8751×
Massachusetts18,9500.76×
Indiana18,7270.81×
Kentucky17,9941.14×
Maryland16,5240.76×
Arizona15,9120.62×
Kansas13,9231.4×
Oregon10,8160.75×
Arkansas10,2000.98×
Nevada8,9660.74×
Iowa8,5730.83×
Mississippi8,1810.79×
Connecticut7,3480.58×
Utah7,2880.65×
Idaho6,9051.09×
New Hampshire6,5821.33×
Maine6,2441.38×
New Mexico4,6210.73×
Delaware4,5451.31×
Nebraska3,7520.59×
South Dakota3,4521.19×
Montana3,3930.97×
Washington, District of Columbia2,8790.76×
Hawaii2,7570.51×
Rhode Island2,4330.61×
West Virginia2,2570.38×
Alaska2,1500.8×
Wyoming1,9361.04×
Vermont1,4060.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kelly Williams audience
BrandAffinityCategory
The Killers17.25×Music & Radio
TMZ1.55×Internet & Social Media
Houston Astros2.84×Sports
Houston Texans2.73×Sports
Ritz-Carlton Hotel Company6.91×Travel & Leisure
Elton John4.22×Music & Radio
Dance music1.62×Music & Radio
Children's clothing1.61×Fashion & Accessoires
H&M1.55×Shopping
Nespresso2.72×Food & Beverages
Day spa1.89×Beauty & Wellness
Jennifer Lopez1.99×Music & Radio
Bohemianism1.75×Fashion & Accessoires
Sun tanning1.77×Beauty & Wellness
Dolly Parton1.58×Music & Radio
MTV1.57×Movies & TV
Disney Princess1.6×Kids & Family
Jumpsuit1.72×Fashion & Accessoires
Tiffany & Co.1.62×Fashion & Accessoires
Visa Inc.2.12×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kelly Williams audience
TraitClusterScore
Community OrientationOPEN1.3
DIY MentalityTHRILL1.23
Career OrientationPOWER1.17
MindfulnessBALANCE1.16
TraditionCONSERVATISM1.16
CreativityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Kelly Williams
CountryShare
United States97.4%
Germany1.4%
Italy1.2%

See Kelly Williams audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kelly Williams have in United States?

Kelly Williams has an estimated audience of 1,259,175 people in United States, concentrated in Texas and California.

What is the gender split and age of Kelly Williams fans?

87.7% of Kelly Williams fans are female, 12.3% are male, with an average age of 34.9 years.

Which brands do Kelly Williams fans like most?

Kelly Williams fans show strongest brand affinity for The Killers (17.25×), TMZ (1.55×), and Houston Astros (2.84×) over the country average.

Where do Kelly Williams fans live in United States?

Kelly Williams fans in United States are most concentrated in Texas (reach 104,881), California (reach 81,617), and Florida (reach 80,759). These three regions account for the largest share of the active audience.

What other brands do Kelly Williams fans also like?

Beyond Kelly Williams itself, the audience over-indexes on TMZ (1.55×), Houston Astros (2.84×), Houston Texans (2.73×), and Ritz-Carlton Hotel Company (6.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.