Rascasse Audience Intelligence

Kelly Williams Audience in United States

A data profile of the people who buy, follow and care about Kelly Williams in United States — modelled from more than twelve digital signal sources. Kelly Williams has an estimated audience of 1,196,991 people in United States.

#249among Basketball in United States#4466among Person in United States#1933in Sports

The average Kelly Williams fan in United States is 34.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The Killers, Pinterest, Donald Trump, with strongest over-indexing on The Killers (38.74× the country average).

Demographically, the Kelly Williams audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kelly Williams fan in United States is more female, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for The Killers.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kelly Williams profile in United States.

Audience size
1.2M
in United States
Gender
87.7%♀
12.3% male
Age
34.9
average years
Country rank
#20923
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kelly Williams fans

87.7% are female, 12.3% are male, average age 34.9.

Fig. 02

Gender split

87.7%
Female
12.3%
Male
Demographic split for Kelly Williams audience in United States
MetricValue
Female87.7%
Male12.3%
Average age34.9
Estimated audience size1,196,991
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Kelly Williams audience in United States
Age bracketShare%
16-1920%
20-2937%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Kelly Williams audience comes from United States.

Worldwide audience distribution share by country for Kelly Williams
CountryShare
United States97.2%
Germany1.5%
Italy1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kelly Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Kelly Williams fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K2.22×
02Alabama~30K1.68×
03Tennessee~40K1.63×
04Georgia~60K1.60×
05Oklahoma~20K1.53×
06Missouri~30K1.51×
07Pennsylvania~60K1.48×
08Ohio~60K1.43×
09Maine~6K1.36×
10Kansas~10K1.33×
11Minnesota~20K1.32×
12Delaware~4K1.29×
13New Hampshire~6K1.26×
14South Dakota~3K1.16×
15Kentucky~20K1.15×
16Idaho~7K1.15×
17South Carolina~20K1.13×
18Wisconsin~20K1.09×
19Wyoming~2K1.08×
20Michigan~30K1.05×
21New Jersey~30K1.03×
22Arkansas~10K1.02×
23Colorado~20K0.99×
24Montana~3K0.99×
25Florida~80K0.95×
26North Carolina~40K0.95×
27Texas~100K0.92×
28Iowa~9K0.88×
29Washington~20K0.87×
30Mississippi~9K0.87×
31Alaska~2K0.87×
32Indiana~20K0.81×
33Oregon~10K0.80×
34Illinois~30K0.79×
35Maryland~20K0.78×
36New Mexico~5K0.78×
37Vermont~2K0.77×
38Nevada~9K0.75×
39Washington, District of Columbia~3K0.74×
40New York~50K0.73×
41Massachusetts~20K0.73×
42Virginia~20K0.72×
43Utah~8K0.70×
44Rhode Island~3K0.68×
45Nebraska~4K0.64×
46Connecticut~8K0.63×
47Arizona~20K0.62×
48California~80K0.59×
49Hawaii~3K0.59×
50West Virginia~3K0.52×
Fig. 06

Affinity by region

Affinity by region — Kelly Williams, United States
0.52×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kelly Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kelly Williams audience
#·InterestCategoryAffinity×
01The KillersMusic & Radio38.74×
02Non-alcoholic beverageFood & Beverages3.85×
03PinterestInternet & Social Media2.84×
04Nonprofit organizationPolitics & Society2.50×
05RedditInternet & Social Media2.45×
06WineFood & Beverages2.07×
07Beauty salonsBeauty & Wellness2.07×
08AirbnbTravel & Leisure1.90×
09CoffeeFood & Beverages1.83×
10Donald TrumpPolitics & Society1.82×
11Alcoholic beveragesFood & Beverages1.82×
12Health careBusiness & Career1.79×
13Country musicMusic & Radio1.79×
14CouponsShopping1.77×
15Home improvementHome & Garden1.73×
16RecipesFood & Beverages1.73×
17XInternet & Social Media1.70×
18MedicineBusiness & Career1.69×
19CookingFood & Beverages1.67×
20WalmartShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kelly Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kelly Williams audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.96×
TraditionCONSERVATISM1.94×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kelly Williams audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Risk AppetiteTHRILL0.70×
TravellingTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kelly Williams have in United States?

Kelly Williams has an estimated audience of 1,196,991 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kelly Williams fans?

87.7% of Kelly Williams fans are female, 12.3% are male, with an average age of 34.9 years.

03

Which brands do Kelly Williams fans like most?

Kelly Williams fans show strongest brand affinity for The Killers (38.74×), Pinterest (2.84×), and Donald Trump (1.82×) over the country average.

04

Where do Kelly Williams fans live in United States?

Kelly Williams fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kelly Williams fans also like?

Beyond Kelly Williams itself, the audience over-indexes on Pinterest (2.84×), Donald Trump (1.82×), Nonprofit organization (2.5×), and Cooking (1.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kelly Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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