Super Bowl Sunday Audience in United States

Super Bowl Sunday has an estimated audience of 714,822 people in United States. 47.5% are female, 52.5% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Brett Favre, The Killers, Dak Prescott, Wawa Inc., Ariana Grande.

The average Super Bowl Sunday fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brett Favre, The Killers, Dak Prescott, with strongest over-indexing on Brett Favre (31.39× the country average). Demographically, the Super Bowl Sunday audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Video game

Demographics of Super Bowl Sunday fans

Demographic split for Super Bowl Sunday audience in United States
MetricValue
Female47.5%
Male52.5%
Average age42.1
Estimated audience size714,822

Audience persona

The typical Super Bowl Sunday fan in United States is balanced, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Brett Favre.

Top regions in United States

Top regions ranked by reach for Super Bowl Sunday in United States
RegionReachAffinity
California102,1591.3×
Texas68,8111.12×
Florida49,9771.03×
New York41,3621.04×
Illinois31,1181.31×
Pennsylvania26,7761.11×
Georgia24,4501.11×
North Carolina21,6231.01×
Ohio21,5670.98×
Michigan19,4611.04×
New Jersey19,0961.05×
Virginia17,4311×
Washington17,1781.2×
Massachusetts16,7641.19×
Tennessee16,0141.12×
Colorado15,0681.34×
Indiana12,7130.97×
Maryland11,6560.95×
Arizona10,8160.74×
South Carolina10,6820.99×
Wisconsin9,6860.9×
Minnesota9,4650.92×
Louisiana8,9470.97×
Oregon8,9131.09×
Missouri8,3540.73×
Oklahoma7,8520.99×
Kentucky7,7950.87×
Connecticut7,2381.01×
Alabama6,7650.68×
Utah6,3220.99×
Kansas6,1801.1×
Arkansas6,1611.05×
Nevada6,0650.88×
Iowa5,8671×
Mississippi4,9710.84×
Idaho3,7781.05×
New Mexico3,7461.04×
Nebraska3,6191.01×
Hawaii3,4051.11×
New Hampshire2,9991.06×
West Virginia2,7500.83×
Maine2,3480.92×
Rhode Island2,1050.93×
Montana1,9430.98×
Washington, District of Columbia1,9220.89×
Delaware1,8890.96×
Wyoming1,4211.34×
South Dakota1,2850.78×
Vermont1,2831.02×
Alaska1,1110.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Bowl Sunday audience
BrandAffinityCategory
Brett Favre31.39×Sports
The Killers53.33×Music & Radio
Dak Prescott18.25×Sports
Wawa Inc.6.78×Shopping
Ariana Grande7.77×Music & Radio
Ritz-Carlton Hotel Company19.47×Travel & Leisure
Zermatt63.29×Travel & Leisure
Diaper bag5.92×Kids & Family
Philanthropy5.14×Arts & Culture
TMZ3.58×Internet & Social Media
Kia Sportage15.94×Cars & Mobility
Elton John10.78×Music & Radio
Motivational speaking4.91×Business & Career
Superman2×Movies & TV
Bass guitar3.59×Music & Radio
Vera Farmiga13.82×Movies & TV
Internship8.2×Business & Career
Fortinet34.75×Technology & Electronics
Tampa Bay Buccaneers5.05×Sports
Dance music3.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Bowl Sunday audience
TraitClusterScore
IndulgenceJOY1.78
TravellingTHRILL1.67
Social Media UsageJOY1.47
Sports ActivityPOWER1.43
Risk AppetiteTHRILL1.42
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Super Bowl Sunday
CountryShare
United States78.2%
United Kingdom3.8%
India2.9%

See Super Bowl Sunday audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Super Bowl Sunday have in United States?

Super Bowl Sunday has an estimated audience of 714,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Bowl Sunday fans?

47.5% of Super Bowl Sunday fans are female, 52.5% are male, with an average age of 42.1 years.

Which brands do Super Bowl Sunday fans like most?

Super Bowl Sunday fans show strongest brand affinity for Brett Favre (31.39×), The Killers (53.33×), and Dak Prescott (18.25×) over the country average.

Where do Super Bowl Sunday fans live in United States?

Super Bowl Sunday fans in United States are most concentrated in California (reach 102,159), Texas (reach 68,811), and Florida (reach 49,977). These three regions account for the largest share of the active audience.

What other brands do Super Bowl Sunday fans also like?

Beyond Super Bowl Sunday itself, the audience over-indexes on The Killers (53.33×), Dak Prescott (18.25×), Wawa Inc. (6.78×), and Ariana Grande (7.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Bowl Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.