Super Bowl Sunday Audience in United States
Super Bowl Sunday has an estimated audience of 714,822 people in United States. 47.5% are female, 52.5% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Dog breed, Home construction, MeatEater, Nationality.
The average Super Bowl Sunday fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Dog breed, Home construction, with strongest over-indexing on Stamp collecting (12.36× the country average). Demographically, the Super Bowl Sunday audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Video game
Demographics of Super Bowl Sunday fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 42.1 |
| Estimated audience size | 714,822 |
Audience persona
The typical Super Bowl Sunday fan in United States is balanced, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 102,159 | 1.3× |
| Texas | 68,811 | 1.12× |
| Florida | 49,977 | 1.03× |
| New York | 41,362 | 1.04× |
| Illinois | 31,118 | 1.31× |
| Pennsylvania | 26,776 | 1.11× |
| Georgia | 24,450 | 1.11× |
| North Carolina | 21,623 | 1.01× |
| Ohio | 21,567 | 0.98× |
| Michigan | 19,461 | 1.04× |
| New Jersey | 19,096 | 1.05× |
| Virginia | 17,431 | 1× |
| Washington | 17,178 | 1.2× |
| Massachusetts | 16,764 | 1.19× |
| Tennessee | 16,014 | 1.12× |
| Colorado | 15,068 | 1.34× |
| Indiana | 12,713 | 0.97× |
| Maryland | 11,656 | 0.95× |
| Arizona | 10,816 | 0.74× |
| South Carolina | 10,682 | 0.99× |
| Wisconsin | 9,686 | 0.9× |
| Minnesota | 9,465 | 0.92× |
| Louisiana | 8,947 | 0.97× |
| Oregon | 8,913 | 1.09× |
| Missouri | 8,354 | 0.73× |
| Oklahoma | 7,852 | 0.99× |
| Kentucky | 7,795 | 0.87× |
| Connecticut | 7,238 | 1.01× |
| Alabama | 6,765 | 0.68× |
| Utah | 6,322 | 0.99× |
| Kansas | 6,180 | 1.1× |
| Arkansas | 6,161 | 1.05× |
| Nevada | 6,065 | 0.88× |
| Iowa | 5,867 | 1× |
| Mississippi | 4,971 | 0.84× |
| Idaho | 3,778 | 1.05× |
| New Mexico | 3,746 | 1.04× |
| Nebraska | 3,619 | 1.01× |
| Hawaii | 3,405 | 1.11× |
| New Hampshire | 2,999 | 1.06× |
| West Virginia | 2,750 | 0.83× |
| Maine | 2,348 | 0.92× |
| Rhode Island | 2,105 | 0.93× |
| Montana | 1,943 | 0.98× |
| Washington, District of Columbia | 1,922 | 0.89× |
| Delaware | 1,889 | 0.96× |
| Wyoming | 1,421 | 1.34× |
| South Dakota | 1,285 | 0.78× |
| Vermont | 1,283 | 1.02× |
| Alaska | 1,111 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 12.36× | Home & Garden |
| Dog breed | 2.07× | Pets & Animals |
| Home construction | 1.71× | Home & Garden |
| MeatEater | 8.49× | Movies & TV |
| Nationality | 2.14× | Politics & Society |
| Nebraska Cornhuskers football | 3.61× | Sports |
| Elsword | 15.94× | Games |
| Jesse Plemons | 3.13× | Movies & TV |
| Brunello Cucinelli | 6.45× | Fashion & Accessoires |
| Nebraska | 2.04× | Travel & Leisure |
| Historic site | 3.07× | Arts & Culture |
| Unique Gifts | 1.71× | Shopping |
| Noodle (Gorillaz) | 2.49× | Music & Radio |
| Graham Greene (actor) | 4.13× | |
| Nurse education | 2.15× | Kids & Family |
| Home staging | 3.32× | Home & Garden |
| 3D printing | 1.55× | Technology & Electronics |
| Ken Griffey Jr. | 4.8× | Sports |
| Birthday Gifts | 1.94× | Kids & Family |
| Nipsey Hussle | 3.3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.78 |
| Travelling | THRILL | 1.67 |
| Social Media Usage | JOY | 1.47 |
| Sports Activity | POWER | 1.43 |
| Risk Appetite | THRILL | 1.42 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.2% |
| United Kingdom | 3.8% |
| India | 2.9% |
See Super Bowl Sunday audiences in other countries
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Frequently asked questions
How many fans does Super Bowl Sunday have in United States?
Super Bowl Sunday has an estimated audience of 714,822 people in United States, concentrated in California and Texas.
What is the gender split and age of Super Bowl Sunday fans?
47.5% of Super Bowl Sunday fans are female, 52.5% are male, with an average age of 42.1 years.
Which brands do Super Bowl Sunday fans like most?
Super Bowl Sunday fans show strongest brand affinity for Stamp collecting (12.36×), Dog breed (2.07×), and Home construction (1.71×) over the country average.
Where do Super Bowl Sunday fans live in United States?
Super Bowl Sunday fans in United States are most concentrated in California (reach 102,159), Texas (reach 68,811), and Florida (reach 49,977). These three regions account for the largest share of the active audience.
What other brands do Super Bowl Sunday fans also like?
Beyond Super Bowl Sunday itself, the audience over-indexes on Dog breed (2.07×), Home construction (1.71×), MeatEater (8.49×), and Nationality (2.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Super Bowl Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.