Rascasse Audience Intelligence

Dak Prescott Audience in United States

A data profile of the people who buy, follow and care about Dak Prescott in United States — modelled from more than twelve digital signal sources. Dak Prescott has an estimated audience of 6,739,512 people in United States.

#64among American football in United States#427among Person in United States#427in Sports

The average Dak Prescott fan in United States is 40.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Aaron Rodgers, Russell Wilson, Derek Carr (American football), with strongest over-indexing on Aaron Rodgers (25.57× the country average).

Demographically, the Dak Prescott audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dak Prescott fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dak Prescott profile in United States.

Audience size
6.7M
in United States
Gender
20.6%♀
79.4% male
Age
40.6
average years
Country rank
#5188
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dak Prescott fans

20.6% are female, 79.4% are male, average age 40.6.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Dak Prescott audience in United States
MetricValue
Female20.6%
Male79.4%
Average age40.6
Estimated audience size6,739,512
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Dak Prescott audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4919%
50+24%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Dak Prescott audience comes from United States.

Worldwide audience distribution share by country for Dak Prescott
CountryShare
United States88.8%
Canada2.6%
Mexico2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dak Prescott audience in United States is strongest.

Fig. 05

Top regions by affinity

Dak Prescott fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M2.70×
02Mississippi~200K2.56×
03New Mexico~60K1.69×
04Louisiana~100K1.59×
05Delaware~30K1.40×
06Pennsylvania~300K1.34×
07Oklahoma~100K1.34×
08Arkansas~80K1.34×
09Virginia~200K1.31×
10Maryland~200K1.28×
11Kansas~60K1.11×
12South Carolina~100K1.09×
13New Jersey~200K1.08×
14Washington, District of Columbia~20K1.07×
15North Carolina~200K1.05×
16Arizona~200K1.05×
17Alabama~100K1.04×
18Tennessee~100K1.01×
19West Virginia~30K0.99×
20North Dakota~10K0.97×
21Missouri~100K0.95×
22Iowa~60K0.95×
23South Dakota~20K0.93×
24Ohio~200K0.92×
25Georgia~200K0.92×
26Connecticut~60K0.90×
27Nevada~60K0.89×
28Wisconsin~90K0.88×
29Colorado~100K0.87×
30Nebraska~30K0.86×
31Kentucky~70K0.81×
32Idaho~30K0.81×
33Illinois~200K0.80×
34Wyoming~8K0.80×
35Florida~400K0.78×
36Michigan~100K0.78×
37Montana~20K0.78×
38Minnesota~80K0.76×
39Hawaii~20K0.75×
40Indiana~100K0.74×
41Rhode Island~20K0.73×
42California~600K0.71×
43New York~300K0.71×
44Alaska~10K0.69×
45Massachusetts~100K0.68×
46Washington~100K0.67×
47Utah~40K0.67×
48New Hampshire~20K0.62×
49Maine~20K0.62×
50Oregon~50K0.59×
Fig. 06

Affinity by region

Affinity by region — Dak Prescott, United States
0.59×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dak Prescott audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dak Prescott audience
#·InterestCategoryAffinity×
01Le'Veon BellSports47.31×
02Derek Carr (American football)Sports40.13×
03Julian EdelmanSports38.91×
04Ben RoethlisbergerSports33.06×
05Tony RomoSports32.25×
06Rob GronkowskiSports29.63×
07Eli ManningSports29.51×
08Drew BreesSports29.39×
09Russell WilsonSports27.01×
10Troy AikmanSports26.01×
11Aaron RodgersSports25.57×
12Cam NewtonSports23.94×
13Peyton ManningSports22.18×
14Tom BradySports12.94×
15Atlanta FalconsSports12.56×
16Minnesota VikingsSports10.98×
17Houston TexansSports10.95×
18Cleveland BrownsSports10.06×
19Detroit LionsSports9.05×
20Chicago BearsSports8.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dak Prescott audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dak Prescott audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Social Media UsageJOY1.16×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dak Prescott audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
MindfulnessBALANCE0.73×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dak Prescott have in United States?

Dak Prescott has an estimated audience of 6,739,512 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dak Prescott fans?

20.6% of Dak Prescott fans are female, 79.4% are male, with an average age of 40.6 years.

03

Which brands do Dak Prescott fans like most?

Dak Prescott fans show strongest brand affinity for Aaron Rodgers (25.57×), Russell Wilson (27.01×), and Derek Carr (American football) (40.13×) over the country average.

04

Where do Dak Prescott fans live in United States?

Dak Prescott fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dak Prescott fans also like?

Beyond Dak Prescott itself, the audience over-indexes on Russell Wilson (27.01×), Derek Carr (American football) (40.13×), Eli Manning (29.51×), and Chicago Bears (8.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dak Prescott audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dak Prescott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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