Dak Prescott Audience in United States

Dak Prescott logo

Dak Prescott has an estimated audience of 7,151,929 people in United States. 20.6% are female, 79.4% are male, average age 40.6. Top regions: Texas, California, Florida. Top brand affinities: Aaron Rodgers, Russell Wilson, Derek Carr (American football), Eli Manning, Ben Roethlisberger.

The average Dak Prescott fan in United States is 40.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Aaron Rodgers, Russell Wilson, Derek Carr (American football), with strongest over-indexing on Aaron Rodgers (25.57× the country average). Demographically, the Dak Prescott audience skews more male with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Dak Prescott fans

Demographic split for Dak Prescott audience in United States
MetricValue
Female20.6%
Male79.4%
Average age40.6
Estimated audience size7,151,929

Audience persona

The typical Dak Prescott fan in United States is more male, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Dak Prescott in United States
RegionReachAffinity
Texas1,729,7542.81×
California600,2850.76×
Florida378,4110.78×
Pennsylvania321,9651.34×
New York299,0760.75×
Virginia232,8741.34×
North Carolina230,0841.07×
Ohio219,5111×
Georgia213,3820.97×
New Jersey193,4791.06×
Illinois188,5440.79×
Arizona161,7961.11×
Maryland158,1791.29×
Michigan158,1120.85×
Tennessee150,1501.05×
Louisiana145,8781.58×
Mississippi144,2202.45×
South Carolina115,4491.07×
Oklahoma110,7481.39×
Alabama109,8641.1×
Missouri109,8540.95×
Washington100,7420.7×
Indiana100,6570.77×
Colorado100,0880.89×
Wisconsin98,8090.92×
Massachusetts93,2270.66×
Minnesota82,2740.8×
Arkansas77,1491.31×
Kentucky73,9880.83×
Kansas64,4461.14×
Connecticut63,5320.89×
Nevada61,5550.89×
Iowa57,0280.97×
New Mexico55,8981.56×
Oregon48,2310.59×
Utah41,8120.65×
West Virginia31,1350.93×
Nebraska29,8310.83×
Idaho28,9880.81×
Delaware24,4641.24×
Hawaii22,9260.75×
Washington, District of Columbia22,5911.05×
New Hampshire16,4030.58×
Rhode Island15,3810.68×
Montana15,2350.77×
Maine15,1470.59×
South Dakota14,3560.87×
North Dakota13,2610.9×
Alaska10,4380.68×
Wyoming7,5390.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dak Prescott audience
BrandAffinityCategory
Aaron Rodgers25.57×Sports
Russell Wilson27.01×Sports
Derek Carr (American football)40.13×Sports
Eli Manning29.51×Sports
Ben Roethlisberger33.06×Sports
Bill Belichick15.81×Sports
Minnesota Vikings10.98×Sports
Chicago Bears8.53×Sports
Peyton Manning22.18×Sports
Cam Newton23.94×Sports
Detroit Lions9.05×Sports
Cleveland Browns10.06×Sports
Brett Favre24.87×Sports
Atlanta Falcons12.56×Sports
Rob Gronkowski29.63×Sports
Julian Edelman38.91×Sports
Tom Brady12.94×Sports
Drew Brees29.39×Sports
Houston Texans10.95×Sports
Tony Romo32.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dak Prescott audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Family OrientationCONSERVATISM1.33
Risk AppetiteTHRILL1.18
Career OrientationPOWER1.18
Social Media UsageJOY1.17
Sports ActivityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Dak Prescott
CountryShare
United States89.1%
Canada2.6%
Mexico2.1%

See Dak Prescott audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Dak Prescott have in United States?

Dak Prescott has an estimated audience of 7,151,929 people in United States, concentrated in Texas and California.

What is the gender split and age of Dak Prescott fans?

20.6% of Dak Prescott fans are female, 79.4% are male, with an average age of 40.6 years.

Which brands do Dak Prescott fans like most?

Dak Prescott fans show strongest brand affinity for Aaron Rodgers (25.57×), Russell Wilson (27.01×), and Derek Carr (American football) (40.13×) over the country average.

Where do Dak Prescott fans live in United States?

Dak Prescott fans in United States are most concentrated in Texas (reach 1,729,754), California (reach 600,285), and Florida (reach 378,411). These three regions account for the largest share of the active audience.

What other brands do Dak Prescott fans also like?

Beyond Dak Prescott itself, the audience over-indexes on Russell Wilson (27.01×), Derek Carr (American football) (40.13×), Eli Manning (29.51×), and Ben Roethlisberger (33.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dak Prescott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.