Rascasse Audience Intelligence

Cam Newton Audience in United States

A data profile of the people who buy, follow and care about Cam Newton in United States — modelled from more than twelve digital signal sources. Cam Newton has an estimated audience of 3,561,214 people in United States.

#133among American football in United States#1212among Person in United States#782in Sports

The average Cam Newton fan in United States is 38.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Antonio Brown, JJ Watt, Ezekiel Elliott, with strongest over-indexing on Antonio Brown (163.55× the country average).

Demographically, the Cam Newton audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cam Newton fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Antonio Brown.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cam Newton profile in United States.

Audience size
3.6M
in United States
Gender
29.9%♀
70.1% male
Age
38.3
average years
Country rank
#8895
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cam Newton fans

29.9% are female, 70.1% are male, average age 38.3.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Cam Newton audience in United States
MetricValue
Female29.9%
Male70.1%
Average age38.3
Estimated audience size3,561,214
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Cam Newton audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4917%
50+21%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Cam Newton audience comes from United States.

Worldwide audience distribution share by country for Cam Newton
CountryShare
United States84.8%
Canada3.1%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cam Newton audience in United States is strongest.

Fig. 05

Top regions by affinity

Cam Newton fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K2.53×
02North Carolina~200K2.27×
03Georgia~200K1.92×
04South Carolina~100K1.89×
05Mississippi~50K1.63×
06Louisiana~70K1.47×
07Maryland~90K1.40×
08Tennessee~90K1.22×
09Virginia~100K1.18×
10Delaware~10K1.18×
11Washington, District of Columbia~10K1.17×
12Pennsylvania~100K1.10×
13Texas~300K1.04×
14Michigan~100K1.04×
15Missouri~60K1.04×
16Ohio~100K1.01×
17Arkansas~30K1.01×
18Kansas~30K1.00×
19Florida~200K0.99×
20Illinois~100K0.95×
21Indiana~60K0.95×
22New Jersey~90K0.94×
23Kentucky~40K0.92×
24Connecticut~30K0.92×
25Arizona~70K0.89×
26Massachusetts~60K0.88×
27Colorado~50K0.88×
28Oklahoma~40K0.87×
29Rhode Island~10K0.87×
30New York~200K0.86×
31West Virginia~10K0.84×
32Wisconsin~50K0.83×
33Nevada~30K0.82×
34Nebraska~10K0.81×
35Minnesota~40K0.79×
36North Dakota~6K0.79×
37Washington~60K0.78×
38Iowa~20K0.78×
39New Hampshire~10K0.77×
40South Dakota~6K0.75×
41California~300K0.72×
42Idaho~10K0.71×
43Montana~7K0.70×
44New Mexico~10K0.69×
45Maine~9K0.69×
46Hawaii~10K0.68×
47Oregon~30K0.65×
48Alaska~5K0.64×
49Vermont~4K0.60×
50Utah~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Cam Newton, United States
0.59×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cam Newton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cam Newton audience
#·InterestCategoryAffinity×
01JJ WattSports163.87×
02Antonio BrownSports163.55×
03Tayshaun PrinceSports156.82×
04Ezekiel ElliottSports102.32×
05Jason Taylor (American football)Person92.37×
06Jay Cutler (American football)Sports91.38×
07Alex SmithSports89.93×
08National Football League preseasonSports89.49×
09Aaron GordonSports75.17×
10Andrew LuckSports68.58×
11Eli ManningSports59.40×
12Ray Lewis (track and field athlete)Sports53.32×
13Chauncey BillupsSports50.73×
14Peyton ManningSports45.06×
15Jerry JonesSports42.31×
16Joe FlaccoSports37.68×
17West Virginia Mountaineers footballSports37.26×
18Philip RiversSports34.74×
19National Football League on televisionSports25.87×
20Aaron RodgersSports15.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cam Newton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cam Newton audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Social Media UsageJOY1.12×
Career OrientationPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cam Newton audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Design AffinityPREMIUM0.76×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cam Newton have in United States?

Cam Newton has an estimated audience of 3,561,214 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cam Newton fans?

29.9% of Cam Newton fans are female, 70.1% are male, with an average age of 38.3 years.

03

Which brands do Cam Newton fans like most?

Cam Newton fans show strongest brand affinity for Antonio Brown (163.55×), JJ Watt (163.87×), and Ezekiel Elliott (102.32×) over the country average.

04

Where do Cam Newton fans live in United States?

Cam Newton fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cam Newton fans also like?

Beyond Cam Newton itself, the audience over-indexes on JJ Watt (163.87×), Ezekiel Elliott (102.32×), Jay Cutler (American football) (91.38×), and Eli Manning (59.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Cam Newton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cam Newton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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