Cam Newton Audience in United States

Cam Newton logo

Cam Newton has an estimated audience of 3,657,261 people in United States. 29.9% are female, 70.1% are male, average age 38.3. Top regions: Texas, California, North Carolina. Top brand affinities: Antonio Brown, JJ Watt, Ezekiel Elliott, Aaron Gordon, Jay Cutler (American football).

The average Cam Newton fan in United States is 38.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Antonio Brown, JJ Watt, Ezekiel Elliott, with strongest over-indexing on Antonio Brown (163.55× the country average). Demographically, the Cam Newton audience skews more male with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Cam Newton fans

Demographic split for Cam Newton audience in United States
MetricValue
Female29.9%
Male70.1%
Average age38.3
Estimated audience size3,657,261

Audience persona

The typical Cam Newton fan in United States is more male, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Antonio Brown.

Top regions in United States

Top regions ranked by reach for Cam Newton in United States
RegionReachAffinity
Texas348,9021.11×
California305,3380.76×
North Carolina254,6712.31×
Florida252,2851.02×
Georgia222,2821.97×
New York184,0140.9×
Alabama131,5912.58×
Pennsylvania131,2981.07×
Illinois121,7131×
Ohio117,8081.05×
Virginia105,7581.19×
Michigan104,8121.1×
South Carolina104,1781.89×
New Jersey90,8100.98×
Maryland90,6861.44×
Tennessee88,8351.21×
Arizona74,7121×
Louisiana71,4001.51×
Missouri64,5761.1×
Indiana64,1180.96×
Massachusetts61,5440.85×
Washington55,8610.76×
Colorado51,9060.9×
Wisconsin45,9280.83×
Mississippi45,9261.52×
Kentucky42,7130.93×
Minnesota42,4620.81×
Oklahoma36,3540.9×
Connecticut33,1340.9×
Nevada30,2440.86×
Arkansas30,2301×
Kansas29,2651.02×
Oregon27,4760.66×
Iowa23,2040.77×
Utah19,7490.6×
Nebraska14,3740.78×
West Virginia13,4360.79×
Idaho13,3700.73×
Washington, District of Columbia12,9011.17×
New Mexico12,5100.68×
Delaware10,5451.05×
Hawaii10,2590.65×
New Hampshire9,7190.67×
Rhode Island9,1470.79×
Maine7,8810.6×
Montana6,6060.65×
South Dakota5,6830.67×
North Dakota5,0790.68×
Alaska4,4810.57×
Wyoming3,1660.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cam Newton audience
BrandAffinityCategory
Antonio Brown163.55×Sports
JJ Watt163.87×Sports
Ezekiel Elliott102.32×Sports
Aaron Gordon75.17×Sports
Jay Cutler (American football)91.38×Sports
Eli Manning59.4×Sports
Peyton Manning45.06×Sports
Joe Flacco37.68×Sports
Jason Taylor (American football)92.37×
Philip Rivers34.74×Sports
Jerry Jones42.31×Sports
National Football League on television25.87×Sports
National Football League preseason89.49×Sports
Aaron Rodgers15.96×Sports
Andrew Luck68.58×Sports
Chauncey Billups50.73×Sports
Ray Lewis (track and field athlete)53.32×Sports
Alex Smith89.93×Sports
Tayshaun Prince156.82×Sports
West Virginia Mountaineers football37.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cam Newton audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.83
Convenience OrientationPREMIUM1.5
Family OrientationCONSERVATISM1.27
Social Media UsageJOY1.21
IndulgenceJOY1.14
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Cam Newton
CountryShare
United States85.2%
Canada3.1%
United Kingdom1.3%

See Cam Newton audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Cam Newton have in United States?

Cam Newton has an estimated audience of 3,657,261 people in United States, concentrated in Texas and California.

What is the gender split and age of Cam Newton fans?

29.9% of Cam Newton fans are female, 70.1% are male, with an average age of 38.3 years.

Which brands do Cam Newton fans like most?

Cam Newton fans show strongest brand affinity for Antonio Brown (163.55×), JJ Watt (163.87×), and Ezekiel Elliott (102.32×) over the country average.

Where do Cam Newton fans live in United States?

Cam Newton fans in United States are most concentrated in Texas (reach 348,902), California (reach 305,338), and North Carolina (reach 254,671). These three regions account for the largest share of the active audience.

What other brands do Cam Newton fans also like?

Beyond Cam Newton itself, the audience over-indexes on JJ Watt (163.87×), Ezekiel Elliott (102.32×), Aaron Gordon (75.17×), and Jay Cutler (American football) (91.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cam Newton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.