Ray Lewis (track and field athlete) Audience in United States

Ray Lewis (track and field athlete) has an estimated audience of 2,014,892 people in United States. Top regions: Texas, California, Florida. Top brand affinities: Cam Newton, Connie Britton, Master P, Jeffrey Dean Morgan, Thandie Newton.

Ray Lewis (track and field athlete) fans in United States are concentrated in Texas, with strong brand affinity for Cam Newton. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cam Newton, Connie Britton, Master P, with strongest over-indexing on Cam Newton (60.23× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Track and field

Demographics of Ray Lewis (track and field athlete) fans

Demographic split for Ray Lewis (track and field athlete) audience in United States
MetricValue
Estimated audience size2,014,892

Audience persona

The typical Ray Lewis (track and field athlete) fan in United States shows strong Career Orientation tendencies and a notable affinity for Cam Newton.

Top regions in United States

Top regions ranked by reach for Ray Lewis (track and field athlete) in United States
RegionReachAffinity
Texas186,7661.08×
California168,2190.76×
Florida154,9531.14×
New York95,3600.85×
Maryland93,5962.7×
Georgia84,1751.36×
Pennsylvania77,3451.14×
North Carolina72,0161.19×
Ohio69,6111.12×
Illinois62,4050.93×
Virginia60,6791.24×
Michigan56,0921.06×
New Jersey47,1630.92×
Tennessee46,6491.15×
Alabama40,9881.46×
Arizona39,8500.97×
South Carolina37,2081.23×
Indiana35,8730.97×
Missouri35,1101.08×
Massachusetts33,7140.85×
Louisiana33,3951.29×
Washington29,4990.73×
Kentucky28,1071.11×
Colorado27,2160.86×
Wisconsin26,3860.87×
Minnesota24,4050.85×
Mississippi23,8651.44×
Oklahoma21,8310.98×
Arkansas18,7951.13×
Connecticut17,0880.85×
Kansas16,9431.07×
Iowa15,8920.96×
Nevada15,3010.79×
Oregon14,6290.63×
Utah12,7750.71×
West Virginia11,6761.24×
Nebraska9,3320.92×
Idaho7,8300.77×
Washington, District of Columbia7,7711.28×
New Mexico7,5540.75×
Hawaii7,1040.82×
Delaware6,8331.23×
New Hampshire5,5840.7×
Rhode Island4,7480.74×
Maine4,6040.64×
Montana4,4760.8×
North Dakota3,8540.93×
South Dakota3,8050.82×
Alaska2,6560.62×
Wyoming2,1640.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ray Lewis (track and field athlete) audience
BrandAffinityCategory
Cam Newton60.23×Sports
Connie Britton45.55×Movies & TV
Master P42.63×Music & Radio
Jeffrey Dean Morgan16.64×Movies & TV
Thandie Newton20×Movies & TV
Planet Fitness4.11×Sports
Baltimore Ravens8.48×Sports
Minnesota Timberwolves7.63×Sports
New York Knicks6.55×Sports
Brett Favre14.11×Sports
Los Angeles Lakers3.81×Sports
Diaper bag4.85×Kids & Family
Washington Wizards7.51×Sports
Los Angeles Clippers6.82×Sports
Bachelor of Business Administration26.63×Business & Career
Jadakiss27.46×Music & Radio
Houston Rockets4.92×Sports
Chicago Bulls4.22×Sports
Bass guitar3.28×Music & Radio
Christian Serratos20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ray Lewis (track and field athlete) audience
TraitClusterScore
Career OrientationPOWER1.17
Early Adopter MentalityPOWER1.17
Convenience OrientationPREMIUM1.17
Luxury OrientationPREMIUM1.12
LGBTQ+ IdentityOPEN1.05
Urban LifestyleOPEN0.98

Worldwide distribution

Worldwide audience distribution share by country for Ray Lewis (track and field athlete)
CountryShare
United States87.5%
Canada4.0%
United Kingdom1.9%

See Ray Lewis (track and field athlete) audiences in other countries

More Track and field audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Ray Lewis (track and field athlete). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.