Rascasse Audience Intelligence

Usain Bolt Audience in United States

A data profile of the people who buy, follow and care about Usain Bolt in United States — modelled from more than twelve digital signal sources. Usain Bolt has an estimated audience of 1,618,629 people in United States.

#5among Track and field in United States#3281among Person in United States#1502in Sports

The average Usain Bolt fan in United States is 34.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 100 metres, The Jamaica Observer, Noah Lyles, with strongest over-indexing on 100 metres (33.54× the country average).

Demographically, the Usain Bolt audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Usain Bolt fan in United States is more male, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for 100 metres.

Category: Sports · Type: Person · Subtype: Track and field

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Usain Bolt profile in United States.

Audience size
1.6M
in United States
Gender
44.4%♀
55.6% male
Age
34.0
average years
Country rank
#16752
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Usain Bolt fans

44.4% are female, 55.6% are male, average age 34.0.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Usain Bolt audience in United States
MetricValue
Female44.4%
Male55.6%
Average age34.0
Estimated audience size1,618,629
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Usain Bolt audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3917%
40-4918%
50+11%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Usain Bolt audience comes from United States.

Worldwide audience distribution share by country for Usain Bolt
CountryShare
United States18.1%
France7.2%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Usain Bolt audience in United States is strongest.

Fig. 05

Top regions by affinity

Usain Bolt fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~60K1.28×
02Maryland~40K1.28×
03Washington, District of Columbia~6K1.24×
04Virginia~50K1.21×
05Florida~100K1.20×
06New Jersey~50K1.20×
07Connecticut~20K1.18×
08New York~100K1.17×
09Texas~200K1.16×
10Massachusetts~40K1.16×
11North Carolina~50K1.12×
12Delaware~5K1.12×
13Illinois~60K1.07×
14Pennsylvania~60K1.06×
15Ohio~50K1.06×
16Washington~30K1.06×
17Louisiana~20K1.04×
18Minnesota~20K1.03×
19California~200K1.02×
20Alabama~20K1.02×
21Michigan~40K1.01×
22Nebraska~8K1.00×
23South Carolina~20K0.99×
24Mississippi~10K0.99×
25Missouri~30K0.98×
26Utah~10K0.98×
27Kansas~10K0.98×
28North Dakota~3K0.98×
29Indiana~30K0.97×
30Oklahoma~20K0.97×
31Iowa~10K0.96×
32Arkansas~10K0.96×
33Hawaii~7K0.95×
34Oregon~20K0.94×
35South Dakota~3K0.94×
36Wisconsin~20K0.92×
37Maine~5K0.92×
38Rhode Island~5K0.92×
39Tennessee~30K0.91×
40Colorado~20K0.91×
41Kentucky~20K0.90×
42Montana~4K0.90×
43Arizona~30K0.89×
44New Hampshire~6K0.89×
45Alaska~3K0.89×
46Idaho~7K0.88×
47Nevada~10K0.84×
48Vermont~2K0.83×
49West Virginia~6K0.82×
50New Mexico~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Usain Bolt, United States
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Usain Bolt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Usain Bolt audience
#·InterestCategoryAffinity×
01Shelly-Ann Fraser-PryceSports75.42×
02IAAF Diamond LeagueSports73.42×
03Andrew HolnessPolitics & Society72.37×
04The Jamaica ObserverNews60.61×
05Jamaica GleanerNews53.72×
06Noah LylesSports46.99×
072XUFashion & Accessoires42.09×
08Christian ColemanSports35.44×
09100 metresSports33.54×
10Mini marathonSports29.66×
11Barry's BootcampSports15.72×
12Trinidad and TobagoTravel & Leisure10.61×
13JamaicaTravel & Leisure6.80×
14Facebook MessengerInternet & Social Media3.43×
15FIFA World Cup 2026Sports3.41×
16Android (operating system)Technology & Electronics3.04×
17FIFA World CupSports3.01×
18SoccerSports2.63×
19Online shoppingShopping1.75×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Usain Bolt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Usain Bolt audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.50×
Quality AwarenessPREMIUM1.41×
Social Media UsageJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Usain Bolt audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
ExtroversionTHRILL0.77×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Usain Bolt have in United States?

Usain Bolt has an estimated audience of 1,618,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Usain Bolt fans?

44.4% of Usain Bolt fans are female, 55.6% are male, with an average age of 34.0 years.

03

Which brands do Usain Bolt fans like most?

Usain Bolt fans show strongest brand affinity for 100 metres (33.54×), The Jamaica Observer (60.61×), and Noah Lyles (46.99×) over the country average.

04

Where do Usain Bolt fans live in United States?

Usain Bolt fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Usain Bolt fans also like?

Beyond Usain Bolt itself, the audience over-indexes on The Jamaica Observer (60.61×), Noah Lyles (46.99×), FIFA World Cup 2026 (3.41×), and Jamaica Gleaner (53.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Usain Bolt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Usain Bolt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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