Usain Bolt Audience in United States

Usain Bolt logo

Usain Bolt has an estimated audience of 1,607,598 people in United States. 44.4% are female, 55.6% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: 100 metres, Noah Lyles, Jamaica Gleaner, Shelly-Ann Fraser-Pryce, Android (operating system).

The average Usain Bolt fan in United States is 34.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 100 metres, Noah Lyles, Jamaica Gleaner, with strongest over-indexing on 100 metres (33.54× the country average). Demographically, the Usain Bolt audience skews more male with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Track and field

Demographics of Usain Bolt fans

Demographic split for Usain Bolt audience in United States
MetricValue
Female44.4%
Male55.6%
Average age34.0
Estimated audience size1,607,598

Audience persona

The typical Usain Bolt fan in United States is more male, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 100 metres.

Top regions in United States

Top regions ranked by reach for Usain Bolt in United States
RegionReachAffinity
California183,7791.04×
Texas161,9241.17×
Florida139,2711.28×
New York111,3011.24×
Georgia63,7141.29×
Illinois59,4691.11×
North Carolina55,7731.15×
Pennsylvania55,4631.02×
Ohio54,4611.1×
New Jersey49,2811.21×
Virginia49,1841.26×
Michigan44,3641.06×
Massachusetts38,0711.2×
Maryland36,7751.33×
Washington35,4181.1×
Tennessee30,4320.94×
Arizona30,3810.93×
Indiana28,6120.97×
Missouri25,7730.99×
Colorado25,1970.99×
Minnesota25,1921.09×
South Carolina23,2800.96×
Wisconsin22,9490.95×
Alabama22,1440.99×
Louisiana21,2651.03×
Connecticut19,2971.2×
Kentucky17,5750.87×
Oregon17,5630.95×
Oklahoma17,3710.97×
Utah14,3421×
Nevada13,5040.87×
Iowa12,5370.95×
Kansas12,3720.98×
Arkansas12,2060.92×
Mississippi12,0310.91×
Nebraska7,5560.94×
Idaho6,8150.85×
Washington, District of Columbia6,4031.33×
Hawaii6,3000.91×
New Mexico5,9890.74×
West Virginia5,5000.73×
New Hampshire5,3490.84×
Maine5,3050.92×
Delaware4,7531.07×
Rhode Island4,4770.87×
Montana3,8490.86×
South Dakota3,0560.82×
North Dakota2,9510.89×
Alaska2,7250.79×
Vermont2,1080.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Usain Bolt audience
BrandAffinityCategory
100 metres33.54×Sports
Noah Lyles46.99×Sports
Jamaica Gleaner53.72×News
Shelly-Ann Fraser-Pryce75.42×Sports
Android (operating system)3.04×Technology & Electronics
Jamaica6.8×Travel & Leisure
Trinidad and Tobago10.61×Travel & Leisure
Indian Premier League5.45×Sports
Barry's Bootcamp15.72×Sports
Christian Coleman35.44×Sports
Soccer2.63×Sports
FIFA World Cup3.01×Sports
Andrew Holness72.37×Politics & Society
Mini marathon29.66×Sports
The Jamaica Observer60.61×News
IAAF Diamond League73.42×Sports
Facebook Messenger3.43×Internet & Social Media
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
2XU42.09×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Usain Bolt audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Family OrientationCONSERVATISM1.68
Quality AwarenessPREMIUM1.39
ExtroversionTHRILL1.28
Social Media UsageJOY1.25
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Usain Bolt
CountryShare
United States17.8%
France7.1%
Brazil6.3%

See Usain Bolt audiences in other countries

More Track and field audiences in United States

Frequently asked questions

How many fans does Usain Bolt have in United States?

Usain Bolt has an estimated audience of 1,607,598 people in United States, concentrated in California and Texas.

What is the gender split and age of Usain Bolt fans?

44.4% of Usain Bolt fans are female, 55.6% are male, with an average age of 34.0 years.

Which brands do Usain Bolt fans like most?

Usain Bolt fans show strongest brand affinity for 100 metres (33.54×), Noah Lyles (46.99×), and Jamaica Gleaner (53.72×) over the country average.

Where do Usain Bolt fans live in United States?

Usain Bolt fans in United States are most concentrated in California (reach 183,779), Texas (reach 161,924), and Florida (reach 139,271). These three regions account for the largest share of the active audience.

What other brands do Usain Bolt fans also like?

Beyond Usain Bolt itself, the audience over-indexes on Noah Lyles (46.99×), Jamaica Gleaner (53.72×), Shelly-Ann Fraser-Pryce (75.42×), and Android (operating system) (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Usain Bolt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.