Usain Bolt Audience in Germany
Usain Bolt has an estimated audience of 411,887 people in Germany. 19.6% are female, 80.4% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vincent Kompany, Borussia Dortmund, Transfermarkt, Alexander Zverev, SV Werder Bremen.
The average Usain Bolt fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vincent Kompany, Borussia Dortmund, Transfermarkt, with strongest over-indexing on Vincent Kompany (15.1× the country average). Demographically, the Usain Bolt audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Track and field
Demographics of Usain Bolt fans
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 31.3 |
| Estimated audience size | 411,887 |
Audience persona
The typical Usain Bolt fan in Germany is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vincent Kompany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,678 | 1.04× |
| Bayern | 75,995 | 1.15× |
| Baden-Württemberg | 64,045 | 1.14× |
| Niedersachsen | 38,645 | 0.97× |
| Hessen | 37,177 | 1.18× |
| Berlin | 21,642 | 1.18× |
| Rheinland-Pfalz | 20,935 | 1.01× |
| Sachsen | 20,092 | 0.99× |
| Schleswig-Holstein | 13,746 | 0.93× |
| Brandenburg | 11,239 | 0.88× |
| Hamburg | 11,093 | 1.19× |
| Thüringen | 8,985 | 0.86× |
| Sachsen-Anhalt | 8,077 | 0.76× |
| Mecklenburg-Vorpommern | 6,778 | 0.86× |
| Saarland | 4,511 | 0.89× |
| Bremen | 3,419 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vincent Kompany | 15.1× | Sports |
| Borussia Dortmund | 3.43× | Sports |
| Transfermarkt | 6.43× | Sports |
| Alexander Zverev | 7.81× | Sports |
| SV Werder Bremen | 4.64× | Sports |
| Lindsey Vonn | 6.78× | Sports |
| Harry Kane | 8.19× | Sports |
| Paris Saint-Germain | 8.03× | Sports |
| RB Leipzig | 5.34× | Sports |
| IAAF World Championships in Athletics | 17.38× | Sports |
| Sportschau | 3.98× | Sports |
| FIFA World Cup | 3.12× | Sports |
| FC Bayern Munich | 2.74× | Sports |
| UEFA Champions League | 3.1× | Sports |
| Jannik Sinner | 6.58× | Sports |
| Xabi Alonso | 8.63× | Sports |
| VfL Bochum | 6.63× | Sports |
| Tottenham Hotspur F.C. | 6.86× | Sports |
| Sport Bild | 4.67× | Sports |
| Movies | 2.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.72 |
| Patriotism | CONSERVATISM | 1.46 |
| Social Media Usage | JOY | 1.23 |
| Career Orientation | POWER | 1.21 |
| Risk Appetite | THRILL | 1.16 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| France | 7.1% |
| Brazil | 6.3% |
See Usain Bolt audiences in other countries
More Track and field audiences in Germany
- IAAF World Championships in Athletics (653,174)
- Spartan race (530,752)
- Leo Neugebauer (526,504)
- Malaika Mihambo (352,393)
- Gout Gout (287,186)
Frequently asked questions
How many fans does Usain Bolt have in Germany?
Usain Bolt has an estimated audience of 411,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Usain Bolt fans?
19.6% of Usain Bolt fans are female, 80.4% are male, with an average age of 31.3 years.
Which brands do Usain Bolt fans like most?
Usain Bolt fans show strongest brand affinity for Vincent Kompany (15.1×), Borussia Dortmund (3.43×), and Transfermarkt (6.43×) over the country average.
Where do Usain Bolt fans live in Germany?
Usain Bolt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,678), Bayern (reach 75,995), and Baden-Württemberg (reach 64,045). These three regions account for the largest share of the active audience.
What other brands do Usain Bolt fans also like?
Beyond Usain Bolt itself, the audience over-indexes on Borussia Dortmund (3.43×), Transfermarkt (6.43×), Alexander Zverev (7.81×), and SV Werder Bremen (4.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Usain Bolt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.