Rascasse Audience Intelligence

Usain Bolt Audience in Germany

A data profile of the people who buy, follow and care about Usain Bolt in Germany — modelled from more than twelve digital signal sources. Usain Bolt has an estimated audience of 356,220 people in Germany.

#5among Track and field in Germany#3162among Person in Germany#1215in Sports

The average Usain Bolt fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vincent Kompany, Transfermarkt, Alexander Zverev, with strongest over-indexing on Vincent Kompany (15.1× the country average).

Demographically, the Usain Bolt audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Usain Bolt fan in Germany is more male, around 31.3 years old, with strong Career Orientation tendencies and a notable affinity for Vincent Kompany.

Category: Sports · Type: Person · Subtype: Track and field

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Usain Bolt profile in Germany.

Audience size
356K
in Germany
Gender
19.6%♀
80.4% male
Age
31.3
average years
Country rank
#15315
Person in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Usain Bolt fans

19.6% are female, 80.4% are male, average age 31.3.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Usain Bolt audience in Germany
MetricValue
Female19.6%
Male80.4%
Average age31.3
Estimated audience size356,220
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Usain Bolt audience in Germany
Age bracketShare%
16-1942%
20-2922%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Usain Bolt audience comes from Germany.

Worldwide audience distribution share by country for Usain Bolt
CountryShare
United States18.1%
France7.2%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Usain Bolt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Usain Bolt fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.16×
02Hessen~40K1.15×
03Berlin~20K1.14×
04Bayern~70K1.12×
05Baden-Württemberg~60K1.11×
06Nordrhein-Westfalen~90K1.02×
07Rheinland-Pfalz~20K1.01×
08Sachsen~20K1.00×
09Bremen~4K1.00×
10Niedersachsen~40K0.95×
11Saarland~5K0.95×
12Schleswig-Holstein~10K0.94×
13Brandenburg~10K0.90×
14Thüringen~9K0.89×
15Mecklenburg-Vorpommern~7K0.89×
16Sachsen-Anhalt~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Usain Bolt, Germany
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Usain Bolt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Usain Bolt audience
#·InterestCategoryAffinity×
01IAAF World Championships in AthleticsSports17.38×
02Vincent KompanySports15.10×
03Harry KaneSports8.19×
04Paris Saint-GermainSports8.03×
05Alexander ZverevSports7.81×
06Michael OliseSports7.01×
07Tottenham Hotspur F.C.Sports6.86×
08Lindsey VonnSports6.78×
09VfL BochumSports6.63×
10Jannik SinnerSports6.58×
11TransfermarktSports6.43×
12RB LeipzigSports5.34×
13Manuel NeuerSports4.86×
14Borussia MönchengladbachSports4.74×
15SV Werder BremenSports4.64×
16SportschauSports3.98×
17Borussia DortmundSports3.43×
18FIFA World CupSports3.12×
19UEFA Champions LeagueSports3.10×
20FC Bayern MunichSports2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Usain Bolt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Usain Bolt audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.91×
Need for SecurityCONSERVATISM1.73×
Early Adopter MentalityPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Usain Bolt audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Design AffinityPREMIUM0.76×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Usain Bolt have in Germany?

Usain Bolt has an estimated audience of 356,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Usain Bolt fans?

19.6% of Usain Bolt fans are female, 80.4% are male, with an average age of 31.3 years.

03

Which brands do Usain Bolt fans like most?

Usain Bolt fans show strongest brand affinity for Vincent Kompany (15.1×), Transfermarkt (6.43×), and Alexander Zverev (7.81×) over the country average.

04

Where do Usain Bolt fans live in Germany?

Usain Bolt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Usain Bolt fans also like?

Beyond Usain Bolt itself, the audience over-indexes on Transfermarkt (6.43×), Alexander Zverev (7.81×), Harry Kane (8.19×), and SV Werder Bremen (4.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Track and field audiences in Germany

See Usain Bolt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Usain Bolt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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