Malaika Mihambo Audience in Germany
Malaika Mihambo has an estimated audience of 352,416 people in Germany. 43.1% are female, 56.9% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: SCOOTER CENTER, IAAF Diamond League, Transfermarkt, Love Actually, Olympic Games.
The average Malaika Mihambo fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include SCOOTER CENTER, IAAF Diamond League, Transfermarkt, with strongest over-indexing on SCOOTER CENTER (39.32× the country average). Demographically, the Malaika Mihambo audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Track and field
Demographics of Malaika Mihambo fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 35.8 |
| Estimated audience size | 352,416 |
Audience persona
The typical Malaika Mihambo fan in Germany is more male, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for SCOOTER CENTER.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,596 | 0.9× |
| Baden-Württemberg | 50,322 | 1.05× |
| Bayern | 47,547 | 0.84× |
| Niedersachsen | 36,404 | 1.06× |
| Hessen | 23,619 | 0.88× |
| Sachsen | 19,643 | 1.14× |
| Rheinland-Pfalz | 19,146 | 1.08× |
| Berlin | 13,954 | 0.89× |
| Schleswig-Holstein | 13,201 | 1.04× |
| Brandenburg | 12,347 | 1.13× |
| Sachsen-Anhalt | 10,940 | 1.2× |
| Thüringen | 9,328 | 1.04× |
| Mecklenburg-Vorpommern | 7,646 | 1.14× |
| Hamburg | 6,865 | 0.86× |
| Saarland | 4,497 | 1.04× |
| Bremen | 2,152 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SCOOTER CENTER | 39.32× | Shopping |
| IAAF Diamond League | 58.05× | Sports |
| Transfermarkt | 2.61× | Sports |
| Love Actually | 6.55× | Movies & TV |
| Olympic Games | 5.44× | Sports |
| Catering | 3.72× | Food & Beverages |
| FC Bayern Munich | 1.53× | Sports |
| FIFA World Cup | 1.65× | Sports |
| Spiegel Online | 1.64× | News |
| Hundeurlaub | 5.97× | Pets & Animals |
| UEFA Champions League | 1.57× | Sports |
| IHF World Men's Handball Championship | 2.46× | Sports |
| Street photography | 2.67× | Technology & Electronics |
| Sportschau | 1.72× | Sports |
| Anthropology | 3.5× | Business & Career |
| SV Werder Bremen | 1.5× | Sports |
| Vacations | 1.64× | Travel & Leisure |
| Fundraising | 2.71× | Business & Career |
| New Year's Eve | 4.24× | Home & Garden |
| House music | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Patriotism | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.23 |
| Sustainability | BALANCE | 1.11 |
| Luxury Orientation | PREMIUM | 1.08 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.5% |
| China | 1.3% |
| Italy | 1.2% |
See Malaika Mihambo audiences in other countries
More Track and field audiences in Germany
- IAAF World Championships in Athletics (653,174)
- Spartan race (530,752)
- Leo Neugebauer (526,504)
- Usain Bolt (411,887)
- Gout Gout (287,186)
Frequently asked questions
How many fans does Malaika Mihambo have in Germany?
Malaika Mihambo has an estimated audience of 352,416 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Malaika Mihambo fans?
43.1% of Malaika Mihambo fans are female, 56.9% are male, with an average age of 35.8 years.
Which brands do Malaika Mihambo fans like most?
Malaika Mihambo fans show strongest brand affinity for SCOOTER CENTER (39.32×), IAAF Diamond League (58.05×), and Transfermarkt (2.61×) over the country average.
Where do Malaika Mihambo fans live in Germany?
Malaika Mihambo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,596), Baden-Württemberg (reach 50,322), and Bayern (reach 47,547). These three regions account for the largest share of the active audience.
What other brands do Malaika Mihambo fans also like?
Beyond Malaika Mihambo itself, the audience over-indexes on IAAF Diamond League (58.05×), Transfermarkt (2.61×), Love Actually (6.55×), and Olympic Games (5.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malaika Mihambo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.