Rascasse Audience Intelligence

Malaika Mihambo Audience in Germany

A data profile of the people who buy, follow and care about Malaika Mihambo in Germany — modelled from more than twelve digital signal sources. Malaika Mihambo has an estimated audience of 363,712 people in Germany.

#4among Track and field in Germany#3108among Person in Germany#1199in Sports

The average Malaika Mihambo fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include IAAF Diamond League, Love Actually, Olympic Games, with strongest over-indexing on IAAF Diamond League (97.84× the country average).

Demographically, the Malaika Mihambo audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Malaika Mihambo fan in Germany is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for IAAF Diamond League.

Category: Sports · Type: Person · Subtype: Track and field

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malaika Mihambo profile in Germany.

Audience size
364K
in Germany
Gender
39.0%♀
61.0% male
Age
35.3
average years
Country rank
#15108
Person in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malaika Mihambo fans

39.0% are female, 61.0% are male, average age 35.3.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Malaika Mihambo audience in Germany
MetricValue
Female39.0%
Male61.0%
Average age35.3
Estimated audience size363,712
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Malaika Mihambo audience in Germany
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4918%
50+12%
Fig. 04

Worldwide distribution

82.5%

of the worldwide Malaika Mihambo audience comes from Germany.

Worldwide audience distribution share by country for Malaika Mihambo
CountryShare
Germany82.5%
China1.3%
Austria1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malaika Mihambo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Malaika Mihambo fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.24×
02Mecklenburg-Vorpommern~8K1.17×
03Sachsen~20K1.16×
04Brandenburg~10K1.13×
05Saarland~5K1.08×
06Rheinland-Pfalz~20K1.07×
07Thüringen~10K1.07×
08Baden-Württemberg~50K1.03×
09Niedersachsen~40K1.03×
10Schleswig-Holstein~10K1.03×
11Hessen~20K0.88×
12Nordrhein-Westfalen~70K0.87×
13Berlin~10K0.85×
14Hamburg~7K0.85×
15Bayern~50K0.82×
16Bremen~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Malaika Mihambo, Germany
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malaika Mihambo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malaika Mihambo audience
#·InterestCategoryAffinity×
01IAAF Diamond LeagueSports97.84×
02Javelin throwSports23.24×
03International Olympic CommitteeSports8.04×
04Wales national football teamSports7.29×
05Love ActuallyMovies & TV6.71×
06Olympic GamesSports6.12×
07New Year's EveHome & Garden5.77×
08Olympic sportsSports4.12×
09FundraisingBusiness & Career3.36×
10Track and fieldSports3.25×
11Robert RedfordMovies & TV2.37×
12Alexander ZverevSports2.32×
13TelegramInternet & Social Media2.26×
14Fitness and figure competitionSports2.24×
15TransfermarktSports1.98×
16Sports clubSports1.71×
17SportschauSports1.63×
18TwitchGames1.60×
19HobbyHome & Garden1.55×
20SwimmingSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malaika Mihambo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malaika Mihambo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Risk AppetiteTHRILL1.33×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malaika Mihambo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
DIY MentalityTHRILL0.81×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malaika Mihambo have in Germany?

Malaika Mihambo has an estimated audience of 363,712 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Malaika Mihambo fans?

39.0% of Malaika Mihambo fans are female, 61.0% are male, with an average age of 35.3 years.

03

Which brands do Malaika Mihambo fans like most?

Malaika Mihambo fans show strongest brand affinity for IAAF Diamond League (97.84×), Love Actually (6.71×), and Olympic Games (6.12×) over the country average.

04

Where do Malaika Mihambo fans live in Germany?

Malaika Mihambo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Malaika Mihambo fans also like?

Beyond Malaika Mihambo itself, the audience over-indexes on Love Actually (6.71×), Olympic Games (6.12×), New Year's Eve (5.77×), and Fundraising (3.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Track and field audiences in Germany

See Malaika Mihambo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Malaika Mihambo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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