IAAF World Championships in Athletics Audience in Germany
IAAF World Championships in Athletics has an estimated audience of 18,073 people in Germany. 37.2% are female, 62.8% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Fun run, Liza Minnelli, Borussia Dortmund, Middle-distance running.
The average IAAF World Championships in Athletics fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Fun run, Liza Minnelli, with strongest over-indexing on Transfermarkt (4.48× the country average). Demographically, the IAAF World Championships in Athletics audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Track and field
Demographics of IAAF World Championships in Athletics fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 34.4 |
| Estimated audience size | 18,073 |
Audience persona
The typical IAAF World Championships in Athletics fan in Germany is more male, around 34.4 years old, with strong Sports Activity tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,811 | 0.87× |
| Bayern | 105,378 | 1× |
| Baden-Württemberg | 89,173 | 1× |
| Niedersachsen | 71,286 | 1.12× |
| Sachsen | 45,214 | 1.41× |
| Hessen | 44,731 | 0.9× |
| Rheinland-Pfalz | 35,364 | 1.08× |
| Schleswig-Holstein | 24,719 | 1.05× |
| Berlin | 22,906 | 0.78× |
| Brandenburg | 22,660 | 1.12× |
| Sachsen-Anhalt | 19,840 | 1.17× |
| Thüringen | 16,902 | 1.02× |
| Mecklenburg-Vorpommern | 14,358 | 1.15× |
| Hamburg | 13,473 | 0.91× |
| Saarland | 6,394 | 0.8× |
| Bremen | 4,000 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 4.48× | Sports |
| Fun run | 13.53× | Sports |
| Liza Minnelli | 18.93× | Music & Radio |
| Borussia Dortmund | 1.85× | Sports |
| Middle-distance running | 8.02× | Sports |
| Sports | 1.91× | Sports |
| Saucony | 16.25× | Sports |
| Ethiopia national football team | 13.66× | Sports |
| Ultra-triathlon | 28.85× | Sports |
| Lindsey Vonn | 4.26× | Sports |
| Business and industry | 1.51× | Business & Career |
| Heptathlon | 15.64× | Sports |
| Usain Bolt | 14.66× | Sports |
| Ironman 70.3 | 12.17× | Sports |
| Cross country running | 7.16× | Sports |
| Alexander Zverev | 3.78× | Sports |
| Long jump | 11.97× | Sports |
| SV Werder Bremen | 2.25× | Sports |
| FC Bayern Munich | 1.72× | Sports |
| Tagesschau | 1.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.34 |
| Early Adopter Mentality | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.24 |
| Sustainability | BALANCE | 1.17 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.5% |
| India | 12.9% |
| Japan | 12.9% |
See IAAF World Championships in Athletics audiences in other countries
- IAAF World Championships in Athletics — United States
- IAAF World Championships in Athletics — United Kingdom
- IAAF World Championships in Athletics — France
- IAAF World Championships in Athletics — Italy
- IAAF World Championships in Athletics — Spain
- IAAF World Championships in Athletics — Brazil
- IAAF World Championships in Athletics — Japan
- IAAF World Championships in Athletics — South Korea
- IAAF World Championships in Athletics — India
More Track and field audiences in Germany
- Spartan race (530,752)
- Leo Neugebauer (526,504)
- Usain Bolt (411,887)
- Malaika Mihambo (352,393)
- Gout Gout (287,186)
Frequently asked questions
How many fans does IAAF World Championships in Athletics have in Germany?
IAAF World Championships in Athletics has an estimated audience of 18,073 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IAAF World Championships in Athletics fans?
37.2% of IAAF World Championships in Athletics fans are female, 62.8% are male, with an average age of 34.4 years.
Which brands do IAAF World Championships in Athletics fans like most?
IAAF World Championships in Athletics fans show strongest brand affinity for Transfermarkt (4.48×), Fun run (13.53×), and Liza Minnelli (18.93×) over the country average.
Where do IAAF World Championships in Athletics fans live in Germany?
IAAF World Championships in Athletics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,811), Bayern (reach 105,378), and Baden-Württemberg (reach 89,173). These three regions account for the largest share of the active audience.
What other brands do IAAF World Championships in Athletics fans also like?
Beyond IAAF World Championships in Athletics itself, the audience over-indexes on Fun run (13.53×), Liza Minnelli (18.93×), Borussia Dortmund (1.85×), and Middle-distance running (8.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IAAF World Championships in Athletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.