Rascasse Audience Intelligence

IAAF World Championships in Athletics Audience in Germany

A data profile of the people who buy, follow and care about IAAF World Championships in Athletics in Germany — modelled from more than twelve digital signal sources. IAAF World Championships in Athletics has an estimated audience of 655,403 people in Germany.

#1among Track and field in Germany#121among Event in Germany#730in Sports

The average IAAF World Championships in Athletics fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Liza Minnelli, Transfermarkt, Fun run, with strongest over-indexing on Liza Minnelli (18.93× the country average).

Demographically, the IAAF World Championships in Athletics audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical IAAF World Championships in Athletics fan in Germany is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Liza Minnelli.

Category: Sports · Type: Event · Subtype: Track and field

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IAAF World Championships in Athletics profile in Germany.

Audience size
655K
in Germany
Gender
37.2%♀
62.8% male
Age
34.4
average years
Country rank
#9358
Event in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IAAF World Championships in Athletics fans

37.2% are female, 62.8% are male, average age 34.4.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for IAAF World Championships in Athletics audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age34.4
Estimated audience size655,403
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the IAAF World Championships in Athletics audience in Germany
Age bracketShare%
16-1934%
20-2919%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

8.4%

of the worldwide IAAF World Championships in Athletics audience comes from Germany.

Worldwide audience distribution share by country for IAAF World Championships in Athletics
CountryShare
United Kingdom18.8%
Italy10.1%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IAAF World Championships in Athletics audience in Germany is strongest.

Fig. 05

Top regions by affinity

IAAF World Championships in Athletics fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.39×
02Sachsen-Anhalt~20K1.19×
03Mecklenburg-Vorpommern~10K1.17×
04Niedersachsen~70K1.11×
05Brandenburg~20K1.11×
06Rheinland-Pfalz~40K1.08×
07Schleswig-Holstein~20K1.06×
08Thüringen~20K1.03×
09Bayern~100K0.98×
10Baden-Württemberg~90K0.98×
11Hamburg~10K0.91×
12Hessen~40K0.89×
13Saarland~7K0.86×
14Nordrhein-Westfalen~100K0.85×
15Bremen~4K0.77×
16Berlin~20K0.76×
Fig. 06

Affinity by region

Affinity by region — IAAF World Championships in Athletics, Germany
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IAAF World Championships in Athletics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IAAF World Championships in Athletics audience
#·InterestCategoryAffinity×
01Ultra-triathlonSports28.85×
02Liza MinnelliMusic & Radio18.93×
03SauconySports16.25×
04HeptathlonSports15.64×
05Ethiopia national football teamSports13.66×
06Fun runSports13.53×
07Ironman 70.3Sports12.17×
08Long jumpSports11.97×
09Middle-distance runningSports8.02×
10Cross country runningSports7.16×
11Franziska van AlmsickSports5.18×
12Franziska PreußSports5.05×
13TransfermarktSports4.48×
14Lindsey VonnSports4.26×
15Alexander ZverevSports3.78×
16SportsSports1.91×
17Borussia DortmundSports1.85×
18FIFA World CupSports1.84×
19FC Bayern MunichSports1.72×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IAAF World Championships in Athletics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IAAF World Championships in Athletics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Sports ActivityPOWER1.43×
Healthy LifestyleBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IAAF World Championships in Athletics audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.91×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IAAF World Championships in Athletics have in Germany?

IAAF World Championships in Athletics has an estimated audience of 655,403 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of IAAF World Championships in Athletics fans?

37.2% of IAAF World Championships in Athletics fans are female, 62.8% are male, with an average age of 34.4 years.

03

Which brands do IAAF World Championships in Athletics fans like most?

IAAF World Championships in Athletics fans show strongest brand affinity for Liza Minnelli (18.93×), Transfermarkt (4.48×), and Fun run (13.53×) over the country average.

04

Where do IAAF World Championships in Athletics fans live in Germany?

IAAF World Championships in Athletics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do IAAF World Championships in Athletics fans also like?

Beyond IAAF World Championships in Athletics itself, the audience over-indexes on Transfermarkt (4.48×), Fun run (13.53×), Middle-distance running (8.02×), and Sports (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Track and field audiences in Germany

See IAAF World Championships in Athletics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for IAAF World Championships in Athletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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