Rascasse Audience Intelligence

Spartan race Audience in Germany

A data profile of the people who buy, follow and care about Spartan race in Germany — modelled from more than twelve digital signal sources. Spartan race has an estimated audience of 530,658 people in Germany.

#3among Track and field in Germany#143among Event in Germany#876in Sports

The average Spartan race fan in Germany is 32.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Obstacle racing, Tough Mudder, Personal trainer, with strongest over-indexing on Obstacle racing (30.06× the country average).

Demographically, the Spartan race audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Sports Activity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spartan race fan in Germany is more male, around 32.7 years old, with strong Sports Activity tendencies and a notable affinity for Obstacle racing.

Category: Sports · Type: Event · Subtype: Track and field

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spartan race profile in Germany.

Audience size
531K
in Germany
Gender
40.5%♀
59.5% male
Age
32.7
average years
Country rank
#11182
Event in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spartan race fans

40.5% are female, 59.5% are male, average age 32.7.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Spartan race audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age32.7
Estimated audience size530,658
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Spartan race audience in Germany
Age bracketShare%
16-1932%
20-2925%
30-3922%
40-4915%
50+6%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Spartan race audience comes from Germany.

Worldwide audience distribution share by country for Spartan race
CountryShare
United States46.6%
Canada6.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spartan race audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spartan race fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K3.00×
02Baden-Württemberg~90K1.20×
03Berlin~30K1.17×
04Hessen~50K1.12×
05Thüringen~10K1.05×
06Brandenburg~20K1.01×
07Rheinland-Pfalz~30K0.97×
08Sachsen~20K0.95×
09Sachsen-Anhalt~10K0.95×
10Hamburg~10K0.87×
11Bremen~4K0.85×
12Schleswig-Holstein~20K0.84×
13Saarland~5K0.81×
14Mecklenburg-Vorpommern~8K0.75×
15Nordrhein-Westfalen~80K0.72×
16Niedersachsen~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Spartan race, Germany
0.67×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spartan race audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spartan race audience
#·InterestCategoryAffinity×
01American Ninja WarriorMovies & TV55.32×
02MMA glovesTopic51.32×
03AC Sparta PragueSports38.84×
04Flyweight (MMA)Sports38.66×
05Light heavyweight (MMA)Team35.60×
06Tough MudderSports32.48×
07Obstacle racingCars & Mobility30.06×
08Obstacle courseSports24.29×
09Troy (film)Movies & TV20.32×
10Survivor (U.S. TV series)Movies & TV19.02×
11HydroelectricityHome & Garden15.76×
12triumphFashion & Accessoires14.63×
13ZebraMusic & Radio14.52×
14HelixMusic & Radio14.34×
15CatfishMovies & TV14.03×
16Personal trainerSports8.80×
17Human bodyHealth8.70×
18CalorieFood & Beverages8.26×
19Arnold SchwarzeneggerMovies & TV8.09×
20Coach (sport)Sports6.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spartan race audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spartan race audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.51×
TravellingTHRILL1.29×
Risk AppetiteTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spartan race audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Price SensitivityPREMIUM0.86×
Convenience OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spartan race have in Germany?

Spartan race has an estimated audience of 530,658 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Spartan race fans?

40.5% of Spartan race fans are female, 59.5% are male, with an average age of 32.7 years.

03

Which brands do Spartan race fans like most?

Spartan race fans show strongest brand affinity for Obstacle racing (30.06×), Tough Mudder (32.48×), and Personal trainer (8.8×) over the country average.

04

Where do Spartan race fans live in Germany?

Spartan race fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Spartan race fans also like?

Beyond Spartan race itself, the audience over-indexes on Tough Mudder (32.48×), Personal trainer (8.8×), Zebra (14.52×), and Obstacle course (24.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Track and field audiences in Germany

See Spartan race audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spartan race. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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