Spartan race Audience in Germany
Spartan race has an estimated audience of 530,752 people in Germany. 40.5% are female, 59.5% are male, average age 32.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Obstacle racing, Tough Mudder, Personal trainer, Obstacle course, Zebra.
The average Spartan race fan in Germany is 32.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Obstacle racing, Tough Mudder, Personal trainer, with strongest over-indexing on Obstacle racing (30.06× the country average). Demographically, the Spartan race audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Track and field
Demographics of Spartan race fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 32.7 |
| Estimated audience size | 530,752 |
Audience persona
The typical Spartan race fan in Germany is more male, around 32.7 years old, with strong Sports Activity tendencies and a notable affinity for Obstacle racing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 262,357 | 3.08× |
| Baden-Württemberg | 88,192 | 1.22× |
| Nordrhein-Westfalen | 80,786 | 0.7× |
| Hessen | 48,505 | 1.2× |
| Niedersachsen | 30,728 | 0.6× |
| Berlin | 30,460 | 1.28× |
| Rheinland-Pfalz | 25,114 | 0.94× |
| Sachsen | 25,013 | 0.96× |
| Brandenburg | 16,245 | 0.99× |
| Schleswig-Holstein | 15,420 | 0.81× |
| Sachsen-Anhalt | 13,408 | 0.97× |
| Thüringen | 12,724 | 0.94× |
| Hamburg | 9,973 | 0.83× |
| Mecklenburg-Vorpommern | 4,333 | 0.43× |
| Saarland | 3,601 | 0.55× |
| Bremen | 2,287 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obstacle racing | 30.06× | Cars & Mobility |
| Tough Mudder | 32.48× | Sports |
| Personal trainer | 8.8× | Sports |
| Obstacle course | 24.29× | Sports |
| Zebra | 14.52× | Music & Radio |
| triumph | 14.63× | Fashion & Accessoires |
| Human body | 8.7× | Health |
| AC Sparta Prague | 38.84× | Sports |
| Survivor (U.S. TV series) | 19.02× | Movies & TV |
| Flyweight (MMA) | 38.66× | Sports |
| Helix | 14.34× | Music & Radio |
| Light heavyweight (MMA) | 35.6× | |
| Arnold Schwarzenegger | 8.09× | Movies & TV |
| Calorie | 8.26× | Food & Beverages |
| Hydroelectricity | 15.76× | Home & Garden |
| Troy (film) | 20.32× | Movies & TV |
| American Ninja Warrior | 55.32× | Movies & TV |
| MMA gloves | 51.32× | |
| Catfish | 14.03× | Movies & TV |
| Coach (sport) | 6.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.7 |
| Mindfulness | BALANCE | 1.38 |
| Sustainability | BALANCE | 1.36 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Risk Appetite | THRILL | 1.3 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.5% |
| Canada | 6.5% |
| United Kingdom | 6.4% |
See Spartan race audiences in other countries
More Track and field audiences in Germany
- IAAF World Championships in Athletics (653,174)
- Leo Neugebauer (526,504)
- Usain Bolt (411,887)
- Malaika Mihambo (352,393)
- Gout Gout (287,186)
Frequently asked questions
How many fans does Spartan race have in Germany?
Spartan race has an estimated audience of 530,752 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Spartan race fans?
40.5% of Spartan race fans are female, 59.5% are male, with an average age of 32.7 years.
Which brands do Spartan race fans like most?
Spartan race fans show strongest brand affinity for Obstacle racing (30.06×), Tough Mudder (32.48×), and Personal trainer (8.8×) over the country average.
Where do Spartan race fans live in Germany?
Spartan race fans in Germany are most concentrated in Bayern (reach 262,357), Baden-Württemberg (reach 88,192), and Nordrhein-Westfalen (reach 80,786). These three regions account for the largest share of the active audience.
What other brands do Spartan race fans also like?
Beyond Spartan race itself, the audience over-indexes on Tough Mudder (32.48×), Personal trainer (8.8×), Obstacle course (24.29×), and Zebra (14.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spartan race. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.