Hydroelectricity Audience in Germany
Hydroelectricity has an estimated audience of 468,007 people in Germany. 32.1% are female, 67.9% are male, average age 46.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Wind power, Electricity generation, FRITZ!Box, Bioenergy, Geothermal energy.
The average Hydroelectricity fan in Germany is 46.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Wind power, Electricity generation, FRITZ!Box, with strongest over-indexing on Wind power (12.69× the country average). Demographically, the Hydroelectricity audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Hydroelectricity fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 46.7 |
| Estimated audience size | 468,007 |
Audience persona
The typical Hydroelectricity fan in Germany is more male, around 46.7 years old, with strong Sustainability tendencies and a notable affinity for Wind power.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 59,779 | 0.79× |
| Nordrhein-Westfalen | 51,403 | 0.5× |
| Baden-Württemberg | 49,104 | 0.77× |
| Hessen | 32,085 | 0.9× |
| Niedersachsen | 17,012 | 0.37× |
| Rheinland-Pfalz | 16,771 | 0.72× |
| Berlin | 15,055 | 0.72× |
| Thüringen | 13,537 | 1.14× |
| Sachsen-Anhalt | 12,976 | 1.07× |
| Brandenburg | 12,185 | 0.84× |
| Mecklenburg-Vorpommern | 12,113 | 1.36× |
| Sachsen | 11,987 | 0.52× |
| Bremen | 11,720 | 2.93× |
| Saarland | 11,495 | 2× |
| Schleswig-Holstein | 10,773 | 0.64× |
| Hamburg | 7,764 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wind power | 12.69× | Home & Garden |
| Electricity generation | 7.42× | Home & Garden |
| FRITZ!Box | 3.41× | Technology & Electronics |
| Bioenergy | 11.66× | Home & Garden |
| Geothermal energy | 20.01× | Home & Garden |
| Tagesschau | 2.05× | Movies & TV |
| Solar power | 3.73× | Home & Garden |
| Solar energy | 3.32× | Home & Garden |
| Alternative energy | 9.78× | Home & Garden |
| Bild | 1.96× | News |
| Photovoltaics | 3.91× | Home & Garden |
| Trend analysis | 3.5× | Business & Career |
| Germany | 1.54× | Travel & Leisure |
| Electric utility | 9.85× | Home & Garden |
| Deutsche Bahn | 2.21× | Cars & Mobility |
| Obi (store) | 1.95× | Shopping |
| Hornbach | 2.24× | Shopping |
| FOCUS Online | 2.54× | News |
| Rain | 10.81× | Home & Garden |
| Aral AG | 2.13× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.24 |
| Need for Security | CONSERVATISM | 1.69 |
| Early Adopter Mentality | POWER | 1.55 |
| Patriotism | CONSERVATISM | 1.5 |
| DIY Mentality | THRILL | 1.48 |
| Spirituality | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Italy | 7.0% |
| United Kingdom | 6.1% |
See Hydroelectricity audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hydroelectricity have in Germany?
Hydroelectricity has an estimated audience of 468,007 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hydroelectricity fans?
32.1% of Hydroelectricity fans are female, 67.9% are male, with an average age of 46.7 years.
Which brands do Hydroelectricity fans like most?
Hydroelectricity fans show strongest brand affinity for Wind power (12.69×), Electricity generation (7.42×), and FRITZ!Box (3.41×) over the country average.
Where do Hydroelectricity fans live in Germany?
Hydroelectricity fans in Germany are most concentrated in Bayern (reach 59,779), Nordrhein-Westfalen (reach 51,403), and Baden-Württemberg (reach 49,104). These three regions account for the largest share of the active audience.
What other brands do Hydroelectricity fans also like?
Beyond Hydroelectricity itself, the audience over-indexes on Electricity generation (7.42×), FRITZ!Box (3.41×), Bioenergy (11.66×), and Geothermal energy (20.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hydroelectricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.