Alternative energy Audience in Germany
Alternative energy has an estimated audience of 939,580 people in Germany. 38.2% are female, 61.8% are male, average age 43.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Assisi, Hypertext, Software engineer, Progressive rock, Hauser & Wirth.
The average Alternative energy fan in Germany is 43.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Assisi, Hypertext, Software engineer, with strongest over-indexing on Assisi (40× the country average). Demographically, the Alternative energy audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Alternative energy fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 43.2 |
| Estimated audience size | 939,580 |
Audience persona
The typical Alternative energy fan in Germany is more male, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Assisi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 174,819 | 1.16× |
| Nordrhein-Westfalen | 173,734 | 0.85× |
| Baden-Württemberg | 93,604 | 0.73× |
| Niedersachsen | 87,933 | 0.96× |
| Hessen | 63,003 | 0.88× |
| Rheinland-Pfalz | 38,106 | 0.81× |
| Sachsen | 35,614 | 0.77× |
| Berlin | 32,013 | 0.76× |
| Brandenburg | 31,447 | 1.08× |
| Schleswig-Holstein | 25,384 | 0.75× |
| Sachsen-Anhalt | 23,603 | 0.97× |
| Thüringen | 22,784 | 0.95× |
| Mecklenburg-Vorpommern | 19,462 | 1.08× |
| Saarland | 18,057 | 1.56× |
| Hamburg | 16,704 | 0.79× |
| Bremen | 15,189 | 1.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Assisi | 40× | Travel & Leisure |
| Hypertext | 9.14× | Technology & Electronics |
| Software engineer | 14.34× | Technology & Electronics |
| Progressive rock | 2.57× | Music & Radio |
| Hauser & Wirth | 13.31× | Arts & Culture |
| Israel | 2.37× | Travel & Leisure |
| Artistic inspiration | 1.5× | Arts & Culture |
| Preacher (comics) | 6.87× | Literature |
| Natural rubber | 2.13× | Cars & Mobility |
| Urban horticulture | 1.61× | Home & Garden |
| Gründerzeit | 4.61× | Politics & Society |
| Sanremo | 7.88× | Travel & Leisure |
| Molly Hatchet | 10.61× | Music & Radio |
| HydraFacial | 4.79× | Beauty & Wellness |
| Stucco | 1.84× | Home & Garden |
| Icon (magazine) | 1.73× | Arts & Culture |
| KLIX (AM) | 1.62× | Music & Radio |
| Business English | 1.7× | Business & Career |
| Nurse education | 1.5× | Kids & Family |
| Euphonium | 6.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 5.92 |
| Pet Ownership | JOY | 1.74 |
| DIY Mentality | THRILL | 1.73 |
| Indulgence | JOY | 1.5 |
| Sports Activity | POWER | 1.44 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Italy | 9.2% |
| United Kingdom | 7.3% |
See Alternative energy audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Alternative energy have in Germany?
Alternative energy has an estimated audience of 939,580 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Alternative energy fans?
38.2% of Alternative energy fans are female, 61.8% are male, with an average age of 43.2 years.
Which brands do Alternative energy fans like most?
Alternative energy fans show strongest brand affinity for Assisi (40×), Hypertext (9.14×), and Software engineer (14.34×) over the country average.
Where do Alternative energy fans live in Germany?
Alternative energy fans in Germany are most concentrated in Bayern (reach 174,819), Nordrhein-Westfalen (reach 173,734), and Baden-Württemberg (reach 93,604). These three regions account for the largest share of the active audience.
What other brands do Alternative energy fans also like?
Beyond Alternative energy itself, the audience over-indexes on Hypertext (9.14×), Software engineer (14.34×), Progressive rock (2.57×), and Hauser & Wirth (13.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alternative energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.