Rascasse Audience Intelligence

Alternative energy Audience in Germany

A data profile of the people who buy, follow and care about Alternative energy in Germany — modelled from more than twelve digital signal sources. Alternative energy has an estimated audience of 939,580 people in Germany.

#3287among Topic in Germany#452in Home & Garden

The average Alternative energy fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar power, Photovoltaics, Efficient energy use, with strongest over-indexing on Solar power (58.46× the country average).

Demographically, the Alternative energy audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alternative energy fan in Germany is more male, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Solar power.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alternative energy profile in Germany.

Audience size
940K
in Germany
Gender
38.2%♀
61.8% male
Age
43.2
average years
Country rank
#6902
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alternative energy fans

38.2% are female, 61.8% are male, average age 43.2.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Alternative energy audience in Germany
MetricValue
Female38.2%
Male61.8%
Average age43.2
Estimated audience size939,580
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Alternative energy audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Alternative energy audience comes from Germany.

Worldwide audience distribution share by country for Alternative energy
CountryShare
United States27.2%
Italy9.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alternative energy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alternative energy fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.13×
02Bremen~9K1.13×
03Saarland~10K1.07×
04Thüringen~20K1.00×
05Sachsen-Anhalt~20K0.99×
06Brandenburg~30K0.98×
07Bayern~100K0.97×
08Rheinland-Pfalz~50K0.97×
09Sachsen~40K0.97×
10Schleswig-Holstein~30K0.97×
11Hamburg~20K0.97×
12Berlin~40K0.94×
13Niedersachsen~80K0.92×
14Hessen~60K0.90×
15Baden-Württemberg~100K0.87×
16Nordrhein-Westfalen~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Alternative energy, Germany
0.84×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alternative energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alternative energy audience
#·InterestCategoryAffinity×
01Solar powerHome & Garden58.46×
02PhotovoltaicsHome & Garden45.71×
03Homeowner associationBusiness & Career36.19×
04Energy conservationHome & Garden34.55×
05Photovoltaic systemHome & Garden23.75×
06Efficient energy useTechnology & Electronics22.00×
07Sustainable energyHome & Garden17.95×
08Renewable energyBusiness & Career16.60×
09Orange juiceFood & Beverages16.34×
10Solar cellHome & Garden14.19×
11Solar energyHome & Garden11.43×
12SpaceXCars & Mobility10.34×
13Major League SoccerSports9.95×
14Greek cuisineFood & Beverages9.68×
15Spanish cuisineFood & Beverages9.48×
16Mexican cuisineFood & Beverages7.90×
17Ethical consumerismShopping5.11×
18Web applicationTechnology & Electronics4.30×
19EnergyHome & Garden4.21×
20TagesschauMovies & TV2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alternative energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alternative energy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.99×
Risk AppetiteTHRILL1.79×
Quality AwarenessPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alternative energy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
CreativityOPEN0.97×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alternative energy have in Germany?

Alternative energy has an estimated audience of 939,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alternative energy fans?

38.2% of Alternative energy fans are female, 61.8% are male, with an average age of 43.2 years.

03

Which brands do Alternative energy fans like most?

Alternative energy fans show strongest brand affinity for Solar power (58.46×), Photovoltaics (45.71×), and Efficient energy use (22×) over the country average.

04

Where do Alternative energy fans live in Germany?

Alternative energy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Alternative energy fans also like?

Beyond Alternative energy itself, the audience over-indexes on Photovoltaics (45.71×), Efficient energy use (22×), Sustainable energy (17.95×), and Renewable energy (16.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Alternative energy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alternative energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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