Homeowner association Audience in Germany
Homeowner association has an estimated audience of 413,511 people in Germany. 37.2% are female, 62.8% are male, average age 45.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Efficient energy use, Solar power, Photovoltaics, Energy industry, Solar panel.
The average Homeowner association fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Efficient energy use, Solar power, Photovoltaics, with strongest over-indexing on Efficient energy use (34.68× the country average). Demographically, the Homeowner association audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Homeowner association fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 45.0 |
| Estimated audience size | 413,511 |
Audience persona
The typical Homeowner association fan in Germany is more male, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,326 | 1.12× |
| Bayern | 76,669 | 1.15× |
| Baden-Württemberg | 68,844 | 1.22× |
| Hessen | 41,129 | 1.31× |
| Niedersachsen | 40,917 | 1.02× |
| Rheinland-Pfalz | 22,507 | 1.09× |
| Berlin | 21,072 | 1.14× |
| Schleswig-Holstein | 16,890 | 1.14× |
| Sachsen | 14,216 | 0.7× |
| Hamburg | 11,870 | 1.27× |
| Brandenburg | 9,877 | 0.77× |
| Thüringen | 8,388 | 0.8× |
| Sachsen-Anhalt | 6,745 | 0.63× |
| Mecklenburg-Vorpommern | 5,676 | 0.72× |
| Saarland | 5,458 | 1.07× |
| Bremen | 4,850 | 1.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Efficient energy use | 34.68× | Technology & Electronics |
| Solar power | 25.96× | Home & Garden |
| Photovoltaics | 23.02× | Home & Garden |
| Energy industry | 50.73× | Business & Career |
| Solar panel | 21.09× | Home & Garden |
| Solar cell | 23.81× | Home & Garden |
| Sustainable energy | 13.14× | Home & Garden |
| Balkonkraftwerk | 15.33× | Home & Garden |
| Photovoltaic system | 18.36× | Home & Garden |
| Alternative energy | 36.19× | Home & Garden |
| Renewable energy | 10.13× | Business & Career |
| Photovoltaic effect | 58.36× | Home & Garden |
| Energy policy | 57.14× | Home & Garden |
| Solar thermal collector | 27.84× | Home & Garden |
| Heat pump | 14.65× | Home & Garden |
| Solar thermal energy | 55.29× | Home & Garden |
| Green building | 13.23× | Home & Garden |
| Central heating | 17.35× | Home & Garden |
| Organic wine | 48.18× | Food & Beverages |
| Energy management | 46.29× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.42 |
| DIY Mentality | THRILL | 2.73 |
| Quality Awareness | PREMIUM | 2.2 |
| Design Affinity | PREMIUM | 1.84 |
| Family Orientation | CONSERVATISM | 1.8 |
| Convenience Orientation | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.3% |
| United Kingdom | 5.1% |
| Canada | 4.6% |
See Homeowner association audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Homeowner association have in Germany?
Homeowner association has an estimated audience of 413,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Homeowner association fans?
37.2% of Homeowner association fans are female, 62.8% are male, with an average age of 45.0 years.
Which brands do Homeowner association fans like most?
Homeowner association fans show strongest brand affinity for Efficient energy use (34.68×), Solar power (25.96×), and Photovoltaics (23.02×) over the country average.
Where do Homeowner association fans live in Germany?
Homeowner association fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,326), Bayern (reach 76,669), and Baden-Württemberg (reach 68,844). These three regions account for the largest share of the active audience.
What other brands do Homeowner association fans also like?
Beyond Homeowner association itself, the audience over-indexes on Solar power (25.96×), Photovoltaics (23.02×), Energy industry (50.73×), and Solar panel (21.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Homeowner association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.