Rascasse Audience Intelligence

Homeowner association Audience in Germany

A data profile of the people who buy, follow and care about Homeowner association in Germany — modelled from more than twelve digital signal sources. Homeowner association has an estimated audience of 413,511 people in Germany.

#5184among Topic in Germany#969in Business & Career

The average Homeowner association fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, Solar power, Photovoltaics, with strongest over-indexing on Efficient energy use (34.68× the country average).

Demographically, the Homeowner association audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Homeowner association fan in Germany is more male, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homeowner association profile in Germany.

Audience size
414K
in Germany
Gender
37.2%♀
62.8% male
Age
45.0
average years
Country rank
#13641
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homeowner association fans

37.2% are female, 62.8% are male, average age 45.0.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Homeowner association audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age45.0
Estimated audience size413,511
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Homeowner association audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Homeowner association audience comes from Germany.

Worldwide audience distribution share by country for Homeowner association
CountryShare
United States55.3%
United Kingdom5.1%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homeowner association audience in Germany is strongest.

Fig. 05

Top regions by affinity

Homeowner association fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.26×
02Baden-Württemberg~70K1.18×
03Hamburg~10K1.18×
04Bremen~4K1.14×
05Bayern~70K1.11×
06Schleswig-Holstein~20K1.10×
07Nordrhein-Westfalen~100K1.09×
08Berlin~20K1.08×
09Rheinland-Pfalz~20K1.06×
10Saarland~5K1.05×
11Niedersachsen~40K1.01×
12Thüringen~10K0.91×
13Mecklenburg-Vorpommern~7K0.90×
14Brandenburg~10K0.88×
15Sachsen-Anhalt~9K0.86×
16Sachsen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Homeowner association, Germany
0.81×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homeowner association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homeowner association audience
#·InterestCategoryAffinity×
01Photovoltaic effectHome & Garden58.36×
02Energy policyHome & Garden57.14×
03Solar thermal energyHome & Garden55.29×
04Energy industryBusiness & Career50.73×
05Organic wineFood & Beverages48.18×
06Energy managementHome & Garden46.29×
07Alternative energyHome & Garden36.19×
08Efficient energy useTechnology & Electronics34.68×
09Solar thermal collectorHome & Garden27.84×
10Solar powerHome & Garden25.96×
11Solar cellHome & Garden23.81×
12PhotovoltaicsHome & Garden23.02×
13Solar panelHome & Garden21.09×
14Photovoltaic systemHome & Garden18.36×
15Central heatingHome & Garden17.35×
16BalkonkraftwerkHome & Garden15.33×
17Heat pumpHome & Garden14.65×
18Green buildingHome & Garden13.23×
19Sustainable energyHome & Garden13.14×
20Renewable energyBusiness & Career10.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homeowner association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homeowner association audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.14×
Healthy LifestyleBALANCE2.56×
Need for SecurityCONSERVATISM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homeowner association audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
MindfulnessBALANCE1.08×
TraditionCONSERVATISM1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homeowner association have in Germany?

Homeowner association has an estimated audience of 413,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Homeowner association fans?

37.2% of Homeowner association fans are female, 62.8% are male, with an average age of 45.0 years.

03

Which brands do Homeowner association fans like most?

Homeowner association fans show strongest brand affinity for Efficient energy use (34.68×), Solar power (25.96×), and Photovoltaics (23.02×) over the country average.

04

Where do Homeowner association fans live in Germany?

Homeowner association fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Homeowner association fans also like?

Beyond Homeowner association itself, the audience over-indexes on Solar power (25.96×), Photovoltaics (23.02×), Energy industry (50.73×), and Solar panel (21.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Homeowner association audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Homeowner association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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