Homeowner association Audience in United States

Homeowner association logo

Homeowner association has an estimated audience of 6,982,257 people in United States. 46.3% are female, 53.7% are male, average age 46.7. Top regions: California, Florida, Texas. Top brand affinities: Alternative energy, Photovoltaic system, Photovoltaics, Efficient energy use, Sustainable energy.

The average Homeowner association fan in United States is 46.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Alternative energy, Photovoltaic system, Photovoltaics, with strongest over-indexing on Alternative energy (20.29× the country average). Demographically, the Homeowner association audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Homeowner association fans

Demographic split for Homeowner association audience in United States
MetricValue
Female46.3%
Male53.7%
Average age46.7
Estimated audience size6,982,257

Audience persona

The typical Homeowner association fan in United States is balanced, around 46.7 years old, with strong Indulgence tendencies and a notable affinity for Alternative energy.

Top regions in United States

Top regions ranked by reach for Homeowner association in United States
RegionReachAffinity
California966,6101.26×
Florida954,3622.02×
Texas740,2651.23×
New York290,2200.74×
Georgia260,6981.21×
North Carolina258,0271.23×
Illinois238,9021.03×
Arizona230,7461.62×
Ohio196,1050.91×
Virginia192,4571.13×
Pennsylvania189,6900.81×
Michigan172,0620.94×
Washington163,7191.17×
Tennessee138,8180.99×
New Jersey138,5000.78×
South Carolina137,3431.31×
Colorado135,6501.23×
Maryland133,7081.11×
Indiana130,7651.03×
Missouri111,4080.99×
Nevada104,0831.54×
Massachusetts100,1340.73×
Minnesota96,9410.97×
Oregon92,5191.16×
Alabama83,8110.86×
Wisconsin83,0970.79×
Louisiana81,0060.9×
Oklahoma74,6090.96×
Kentucky66,8470.76×
Utah58,6510.94×
Kansas56,5631.03×
Mississippi52,9410.92×
Idaho51,8571.48×
Connecticut49,5390.71×
Iowa48,3510.84×
New Mexico48,1321.37×
Arkansas42,1100.73×
Hawaii35,4161.18×
Nebraska31,7780.91×
West Virginia26,4260.81×
New Hampshire24,4960.89×
Montana19,4521×
Maine18,7910.75×
Washington, District of Columbia18,6940.89×
Delaware18,6480.97×
Rhode Island14,3540.65×
South Dakota10,6910.66×
Alaska10,6500.71×
North Dakota9,3470.65×
Vermont8,7490.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homeowner association audience
BrandAffinityCategory
Alternative energy20.29×Home & Garden
Photovoltaic system18.48×Home & Garden
Photovoltaics13.25×Home & Garden
Efficient energy use10.88×Technology & Electronics
Sustainable energy6.64×Home & Garden
Solar panel6.8×Home & Garden
Renewable energy4.76×Business & Career
Heat pump10.56×Home & Garden
Solar power5.63×Home & Garden
Drill4.15×Home & Garden
Home repair3.2×Home & Garden
Drill bit5.22×Home & Garden
U.S. state1.99×Travel & Leisure
Lowe's2.24×Shopping
Home equity4.35×Home & Garden
Electricity2.64×Home & Garden
Wind turbine4.6×Home & Garden
Wind power8.44×Home & Garden
Washing machine4.17×Home & Garden
Medicare (United States)4.09×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homeowner association audience
TraitClusterScore
IndulgenceJOY1.87
Design AffinityPREMIUM1.73
Family OrientationCONSERVATISM1.67
Quality AwarenessPREMIUM1.62
Career OrientationPOWER1.59
TravellingTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Homeowner association
CountryShare
United States55.3%
United Kingdom5.1%
Canada4.6%

See Homeowner association audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Homeowner association have in United States?

Homeowner association has an estimated audience of 6,982,257 people in United States, concentrated in California and Florida.

What is the gender split and age of Homeowner association fans?

46.3% of Homeowner association fans are female, 53.7% are male, with an average age of 46.7 years.

Which brands do Homeowner association fans like most?

Homeowner association fans show strongest brand affinity for Alternative energy (20.29×), Photovoltaic system (18.48×), and Photovoltaics (13.25×) over the country average.

Where do Homeowner association fans live in United States?

Homeowner association fans in United States are most concentrated in California (reach 966,610), Florida (reach 954,362), and Texas (reach 740,265). These three regions account for the largest share of the active audience.

What other brands do Homeowner association fans also like?

Beyond Homeowner association itself, the audience over-indexes on Photovoltaic system (18.48×), Photovoltaics (13.25×), Efficient energy use (10.88×), and Sustainable energy (6.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homeowner association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.