Rascasse Audience Intelligence

Homeowner association Audience in United States

A data profile of the people who buy, follow and care about Homeowner association in United States — modelled from more than twelve digital signal sources. Homeowner association has an estimated audience of 6,982,257 people in United States.

#3034among Topic in United States#470in Business & Career

The average Homeowner association fan in United States is 46.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Alternative energy, Photovoltaic system, Photovoltaics, with strongest over-indexing on Alternative energy (20.29× the country average).

Demographically, the Homeowner association audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homeowner association fan in United States is balanced, around 46.7 years old, with strong Sustainability tendencies and a notable affinity for Alternative energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homeowner association profile in United States.

Audience size
7M
in United States
Gender
46.3%♀
53.7% male
Age
46.7
average years
Country rank
#5033
Topic in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homeowner association fans

46.3% are female, 53.7% are male, average age 46.7.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Homeowner association audience in United States
MetricValue
Female46.3%
Male53.7%
Average age46.7
Estimated audience size6,982,257
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Homeowner association audience in United States
Age bracketShare%
16-196%
20-2913%
30-3918%
40-4923%
50+40%
Fig. 04

Worldwide distribution

55.3%

of the worldwide Homeowner association audience comes from United States.

Worldwide audience distribution share by country for Homeowner association
CountryShare
United States55.3%
United Kingdom5.1%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homeowner association audience in United States is strongest.

Fig. 05

Top regions by affinity

Homeowner association fans by region: top regions in United States
#RegionReachAffinity×
01Florida~900K1.90×
02Arizona~200K1.51×
03Ohio~300K1.46×
04Nevada~100K1.45×
05Idaho~50K1.30×
06New Mexico~40K1.28×
07South Carolina~100K1.27×
08Colorado~100K1.21×
09Georgia~300K1.20×
10Texas~700K1.19×
11North Carolina~200K1.19×
12California~900K1.11×
13Maryland~100K1.09×
14Kansas~60K1.09×
15Washington~100K1.07×
16Oregon~90K1.07×
17Hawaii~30K1.06×
18Virginia~200K1.05×
19Indiana~100K1.05×
20Mississippi~60K1.05×
21Tennessee~100K1.04×
22Missouri~100K1.03×
23Oklahoma~80K1.00×
24Montana~20K1.00×
25Delaware~20K0.99×
26Alabama~90K0.97×
27Illinois~200K0.93×
28Michigan~200K0.93×
29Minnesota~90K0.93×
30Louisiana~80K0.93×
31Nebraska~30K0.93×
32Utah~60K0.92×
33New Hampshire~30K0.92×
34West Virginia~30K0.91×
35Kentucky~80K0.89×
36Alaska~10K0.89×
37Vermont~10K0.89×
38Iowa~50K0.88×
39Washington, District of Columbia~20K0.88×
40South Dakota~10K0.88×
41Maine~20K0.87×
42North Dakota~10K0.87×
43Wisconsin~90K0.84×
44Arkansas~50K0.84×
45Pennsylvania~200K0.82×
46Rhode Island~20K0.80×
47New Jersey~100K0.76×
48Connecticut~50K0.75×
49New York~300K0.72×
50Massachusetts~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Homeowner association, United States
0.70×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homeowner association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homeowner association audience
#·InterestCategoryAffinity×
01Alternative energyHome & Garden20.29×
02Photovoltaic systemHome & Garden18.48×
03PhotovoltaicsHome & Garden13.25×
04Efficient energy useTechnology & Electronics10.88×
05Heat pumpHome & Garden10.56×
06Wind powerHome & Garden8.44×
07Solar panelHome & Garden6.80×
08Sustainable energyHome & Garden6.64×
09Solar powerHome & Garden5.63×
10Drill bitHome & Garden5.22×
11Renewable energyBusiness & Career4.76×
12Wind turbineHome & Garden4.60×
13Home equityHome & Garden4.35×
14DrillHome & Garden4.15×
15Tesla SuperchargerCars & Mobility3.88×
16Lindsey GrahamPolitics & Society3.30×
17Home repairHome & Garden3.20×
18ElectricityHome & Garden2.64×
19Mitch McConnellPolitics & Society2.08×
20U.S. stateTravel & Leisure1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homeowner association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homeowner association audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.21×
Quality AwarenessPREMIUM1.93×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homeowner association audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Urban LifestyleOPEN0.83×
IndulgenceJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homeowner association have in United States?

Homeowner association has an estimated audience of 6,982,257 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Homeowner association fans?

46.3% of Homeowner association fans are female, 53.7% are male, with an average age of 46.7 years.

03

Which brands do Homeowner association fans like most?

Homeowner association fans show strongest brand affinity for Alternative energy (20.29×), Photovoltaic system (18.48×), and Photovoltaics (13.25×) over the country average.

04

Where do Homeowner association fans live in United States?

Homeowner association fans in United States are most concentrated in Florida (reach ~900K), California (reach ~900K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Homeowner association fans also like?

Beyond Homeowner association itself, the audience over-indexes on Photovoltaic system (18.48×), Photovoltaics (13.25×), Efficient energy use (10.88×), and Sustainable energy (6.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Homeowner association audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Homeowner association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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