Home equity Audience in United States

Home equity has an estimated audience of 19,696,325 people in United States. 58.2% are female, 41.8% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car, Google News.

The average Home equity fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (15.62× the country average). Demographically, the Home equity audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home equity fans

Demographic split for Home equity audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.4
Estimated audience size19,696,325

Audience persona

The typical Home equity fan in United States is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Home equity in United States
RegionReachAffinity
California2,052,3610.95×
Texas1,723,6801.02×
Florida1,206,4150.9×
New York1,185,7581.08×
Georgia826,5701.36×
North Carolina746,7781.26×
Illinois725,4621.11×
Virginia709,3391.48×
Pennsylvania682,9371.03×
Michigan627,2461.22×
Ohio614,8311.01×
New Jersey485,2560.97×
Indiana445,6281.24×
Washington435,5501.1×
Tennessee426,6051.08×
Massachusetts390,0751.01×
Maryland372,9541.1×
Arizona370,9780.92×
Missouri354,1961.12×
Colorado318,5981.03×
South Carolina304,3491.03×
Louisiana303,4261.19×
Alabama298,5311.08×
Minnesota271,2940.96×
Kentucky262,2441.06×
Wisconsin256,0580.86×
Oregon232,3731.03×
Oklahoma217,6771×
Mississippi195,4711.2×
Utah186,1881.06×
Connecticut178,8420.91×
Arkansas167,8971.03×
Nevada165,4770.87×
Iowa143,8470.89×
Kansas137,5230.89×
Hawaii88,8721.05×
Nebraska85,6010.87×
New Mexico81,5760.83×
West Virginia75,7820.83×
Idaho75,7440.77×
South Dakota68,1321.5×
Washington, District of Columbia65,1301.1×
New Hampshire63,1760.81×
Maine59,5490.84×
Rhode Island52,4910.84×
Delaware45,7370.84×
North Dakota35,7780.88×
Montana33,3500.61×
Alaska31,1390.74×
Vermont25,8140.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home equity audience
BrandAffinityCategory
Google Maps15.62×Internet & Social Media
Capital One15.45×Business & Career
Indeed.com15.21×Business & Career
Enterprise Rent-A-Car16.56×Cars & Mobility
Google News15.43×News
CarGurus13.23×Cars & Mobility
Apple Store17.37×Shopping
DuckDuckGo19.01×Internet & Social Media
ICloud19.25×Technology & Electronics
Autism Awareness19.03×Health
Circle K14.18×Shopping
AccuWeather12.42×Home & Garden
Zac Efron18×Movies & TV
Khan Academy15.65×Business & Career
Diabetes mellitus awareness12.48×Health
Kendra Scott19.3×Fashion & Accessoires
Aaron Rodgers11.34×Sports
StubHub14.64×Travel & Leisure
Alexandra Daddario16.54×Movies & TV
Beetlejuice7.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home equity audience
TraitClusterScore
Luxury OrientationPREMIUM3.13
Risk AppetiteTHRILL1.78
Quality AwarenessPREMIUM1.67
Career OrientationPOWER1.59
Family OrientationCONSERVATISM1.53
TravellingTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Home equity
CountryShare
United States53.7%
United Kingdom8.0%
Canada5.6%

See Home equity audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home equity have in United States?

Home equity has an estimated audience of 19,696,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Home equity fans?

58.2% of Home equity fans are female, 41.8% are male, with an average age of 39.4 years.

Which brands do Home equity fans like most?

Home equity fans show strongest brand affinity for Google Maps (15.62×), Capital One (15.45×), and Indeed.com (15.21×) over the country average.

Where do Home equity fans live in United States?

Home equity fans in United States are most concentrated in California (reach 2,052,361), Texas (reach 1,723,680), and Florida (reach 1,206,415). These three regions account for the largest share of the active audience.

What other brands do Home equity fans also like?

Beyond Home equity itself, the audience over-indexes on Capital One (15.45×), Indeed.com (15.21×), Enterprise Rent-A-Car (16.56×), and Google News (15.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home equity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.