Reverse mortgage Audience in United States

Reverse mortgage logo

Reverse mortgage has an estimated audience of 1,791,888 people in United States. 36.9% are female, 63.1% are male, average age 42.1. Top regions: California, New York, Texas. Top brand affinities: Home equity, Home equity loan, Home equity line of credit, Cash out refinancing, Mortgage insurance.

The average Reverse mortgage fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Home equity loan, Home equity line of credit, with strongest over-indexing on Home equity (18.11× the country average). Demographically, the Reverse mortgage audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Reverse mortgage fans

Demographic split for Reverse mortgage audience in United States
MetricValue
Female36.9%
Male63.1%
Average age42.1
Estimated audience size1,791,888

Audience persona

The typical Reverse mortgage fan in United States is more male, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Reverse mortgage in United States
RegionReachAffinity
California233,9211.19×
New York208,5762.08×
Texas166,2721.08×
Florida150,3331.24×
Georgia67,0131.21×
North Carolina64,4751.2×
Pennsylvania59,2140.98×
Illinois56,2230.94×
Ohio51,4630.93×
New Jersey49,9051.1×
Michigan48,1731.03×
Virginia46,9171.07×
Washington39,3931.1×
Tennessee38,7551.08×
Arizona38,3811.05×
Maryland37,4841.22×
Massachusetts34,8390.99×
Colorado31,6881.12×
Indiana30,5230.93×
South Carolina29,5901.1×
Missouri26,6360.92×
Louisiana25,5251.1×
Alabama22,7880.91×
Oregon21,6971.06×
Minnesota21,6090.84×
Kentucky21,0510.94×
Connecticut20,2501.13×
Wisconsin20,1700.75×
Oklahoma18,2910.92×
Nevada18,0701.04×
Mississippi16,6161.13×
Utah16,1261×
Arkansas14,6840.99×
Kansas11,9900.85×
Iowa11,1940.76×
Idaho10,9591.22×
Hawaii8,0141.04×
New Mexico7,6670.85×
West Virginia7,6310.91×
Nebraska6,8670.76×
New Hampshire6,7760.96×
Maine6,2670.98×
Rhode Island6,0571.06×
Delaware4,8490.98×
Washington, District of Columbia4,7390.88×
Montana4,4360.89×
South Dakota2,7440.66×
Alaska2,5620.67×
Vermont2,3320.74×
North Dakota2,2820.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reverse mortgage audience
BrandAffinityCategory
Home equity18.11×Home & Garden
Home equity loan21.46×Business & Career
Home equity line of credit19.72×Business & Career
Cash out refinancing14.15×Business & Career
Mortgage insurance15.41×Business & Career
Mortgage loans4.03×Business & Career
Home insurance5.76×Business & Career
House2.69×Home & Garden
Retirement planning6.99×Business & Career
Buffalo Bills4.55×Sports
Google Images8.98×Internet & Social Media
Mortgage calculator4.95×Home & Garden
Insurance policy7.22×Business & Career
Refinancing6.32×Business & Career
Charles Schwab Corporation4.7×Business & Career
Insurance2.68×Business & Career
Retirement4.79×Business & Career
Gateway Pundit5.93×News
Fox News Channel2.03×Movies & TV
Medigap8.39×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reverse mortgage audience
TraitClusterScore
Healthy LifestyleBALANCE2.12
PatriotismCONSERVATISM2.03
Quality AwarenessPREMIUM1.95
Family OrientationCONSERVATISM1.93
SustainabilityBALANCE1.91
TravellingTHRILL1.88

Worldwide distribution

Worldwide audience distribution share by country for Reverse mortgage
CountryShare
United States49.3%
Canada6.5%
India4.6%

See Reverse mortgage audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Reverse mortgage have in United States?

Reverse mortgage has an estimated audience of 1,791,888 people in United States, concentrated in California and New York.

What is the gender split and age of Reverse mortgage fans?

36.9% of Reverse mortgage fans are female, 63.1% are male, with an average age of 42.1 years.

Which brands do Reverse mortgage fans like most?

Reverse mortgage fans show strongest brand affinity for Home equity (18.11×), Home equity loan (21.46×), and Home equity line of credit (19.72×) over the country average.

Where do Reverse mortgage fans live in United States?

Reverse mortgage fans in United States are most concentrated in California (reach 233,921), New York (reach 208,576), and Texas (reach 166,272). These three regions account for the largest share of the active audience.

What other brands do Reverse mortgage fans also like?

Beyond Reverse mortgage itself, the audience over-indexes on Home equity loan (21.46×), Home equity line of credit (19.72×), Cash out refinancing (14.15×), and Mortgage insurance (15.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reverse mortgage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.