Mortgage insurance Audience in United States

Mortgage insurance logo

Mortgage insurance has an estimated audience of 3,773,462 people in United States. 52.5% are female, 47.5% are male, average age 47.4. Top regions: New York, California, Texas. Top brand affinities: Mortgage loans, Real estate broker, Home equity line of credit, Credit Karma, Personal finance.

The average Mortgage insurance fan in United States is 47.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Mortgage loans, Real estate broker, Home equity line of credit, with strongest over-indexing on Mortgage loans (2.83× the country average). Demographically, the Mortgage insurance audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mortgage insurance fans

Demographic split for Mortgage insurance audience in United States
MetricValue
Female52.5%
Male47.5%
Average age47.4
Estimated audience size3,773,462

Audience persona

The typical Mortgage insurance fan in United States is balanced, around 47.4 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage loans.

Top regions in United States

Top regions ranked by reach for Mortgage insurance in United States
RegionReachAffinity
New York551,9342.62×
California397,3660.96×
Texas395,8471.22×
Florida294,3391.15×
Georgia178,4081.53×
North Carolina149,8891.32×
Pennsylvania143,8521.13×
Illinois138,9131.11×
New Jersey108,3361.13×
Ohio99,7940.86×
Virginia94,7891.03×
Michigan90,4280.92×
Tennessee82,9021.1×
Maryland78,8761.22×
South Carolina71,5551.26×
Indiana69,7981.01×
Washington66,7970.88×
Arizona59,2890.77×
Colorado57,0680.96×
Missouri56,9820.94×
Louisiana55,7151.14×
Massachusetts53,5920.72×
Minnesota47,6760.88×
Kentucky45,8990.97×
Alabama42,5040.81×
Oklahoma40,6710.97×
Wisconsin39,2450.69×
Connecticut38,3721.01×
Oregon38,0330.88×
Nevada37,0591.02×
Arkansas33,8891.09×
Utah26,7790.79×
Mississippi25,0440.81×
Kansas23,6900.8×
Iowa22,9490.74×
West Virginia17,1860.98×
New Mexico16,8740.89×
Idaho15,7090.83×
Nebraska15,2030.8×
Hawaii12,7750.79×
New Hampshire12,2190.82×
Maine11,9310.88×
Washington, District of Columbia10,9510.97×
Delaware10,4421×
Rhode Island10,2030.85×
Alaska8,8801.1×
Montana8,8790.85×
Wyoming7,8331.4×
South Dakota6,9660.8×
North Dakota6,9290.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mortgage insurance audience
BrandAffinityCategory
Mortgage loans2.83×Business & Career
Real estate broker2.72×Home & Garden
Home equity line of credit7.83×Business & Career
Credit Karma4.02×Business & Career
Personal finance1.62×Business & Career
Home equity loan6.81×Business & Career
Refinancing4.85×Business & Career
Property2.35×Home & Garden
LinkedIn1.93×Internet & Social Media
Mortgage calculator3.4×Home & Garden
Fox News Channel1.53×Movies & TV
FHA insured loan10.02×Business & Career
CNN1.73×Movies & TV
First-time buyer2.89×Shopping
Property finder2.96×Home & Garden
Home construction2.53×Home & Garden
Loan officer12.71×Business & Career
Craigslist2.02×Shopping
Google Drive1.92×Technology & Electronics
Home insurance3.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mortgage insurance audience
TraitClusterScore
Quality AwarenessPREMIUM2.11
Career OrientationPOWER1.83
Family OrientationCONSERVATISM1.68
Urban LifestyleOPEN1.47
Convenience OrientationPREMIUM1.43
TravellingTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Mortgage insurance
CountryShare
United States54.4%
Canada8.4%
United Kingdom8.1%

See Mortgage insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mortgage insurance have in United States?

Mortgage insurance has an estimated audience of 3,773,462 people in United States, concentrated in New York and California.

What is the gender split and age of Mortgage insurance fans?

52.5% of Mortgage insurance fans are female, 47.5% are male, with an average age of 47.4 years.

Which brands do Mortgage insurance fans like most?

Mortgage insurance fans show strongest brand affinity for Mortgage loans (2.83×), Real estate broker (2.72×), and Home equity line of credit (7.83×) over the country average.

Where do Mortgage insurance fans live in United States?

Mortgage insurance fans in United States are most concentrated in New York (reach 551,934), California (reach 397,366), and Texas (reach 395,847). These three regions account for the largest share of the active audience.

What other brands do Mortgage insurance fans also like?

Beyond Mortgage insurance itself, the audience over-indexes on Real estate broker (2.72×), Home equity line of credit (7.83×), Credit Karma (4.02×), and Personal finance (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortgage insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.