FHA insured loan Audience in United States

FHA insured loan logo

FHA insured loan has an estimated audience of 2,623,925 people in United States. 55.5% are female, 44.5% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Noodle (Gorillaz), UK garage, NBC10 Philadelphia, The Journey (1959 film).

The average FHA insured loan fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Noodle (Gorillaz), UK garage, with strongest over-indexing on JDSU (22.82× the country average). Demographically, the FHA insured loan audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of FHA insured loan fans

Demographic split for FHA insured loan audience in United States
MetricValue
Female55.5%
Male44.5%
Average age39.9
Estimated audience size2,623,925

Audience persona

The typical FHA insured loan fan in United States is more female, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for FHA insured loan in United States
RegionReachAffinity
California167,9850.58×
Texas156,4660.69×
Florida121,4590.68×
New York85,8050.59×
Georgia76,0210.94×
North Carolina59,2700.75×
Ohio56,9940.71×
Illinois54,3770.62×
Michigan50,6580.74×
Virginia43,6090.68×
Pennsylvania43,4810.49×
South Carolina41,7341.06×
New Jersey37,7590.57×
Maryland36,0040.8×
Tennessee35,2180.67×
Mississippi30,2581.4×
Washington29,5770.56×
Massachusetts27,6260.53×
Alabama27,4280.75×
Missouri26,6080.63×
Indiana26,3760.55×
Louisiana25,6220.76×
Arizona25,2330.47×
Colorado24,2900.59×
Oklahoma22,5330.77×
Kentucky22,1760.67×
Arkansas20,4810.95×
Wisconsin19,1480.49×
Nevada19,0330.75×
Connecticut18,2070.69×
Oregon17,8500.59×
Kansas16,4800.8×
Iowa15,6460.72×
West Virginia15,4641.27×
Idaho15,3781.17×
Minnesota15,3070.41×
New Mexico14,3211.09×
Alaska14,2442.54×
Utah14,0080.6×
Hawaii13,6411.21×
Nebraska13,4361.02×
Montana12,4171.71×
Rhode Island12,3031.47×
Maine12,2961.31×
South Dakota12,2562.02×
Washington, District of Columbia12,2391.55×
Delaware12,0201.66×
North Dakota11,9342.21×
New Hampshire11,7611.14×
Wyoming11,5472.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FHA insured loan audience
BrandAffinityCategory
JDSU22.82×Business & Career
Noodle (Gorillaz)11.82×Music & Radio
UK garage14.18×Music & Radio
NBC10 Philadelphia18.11×Movies & TV
The Journey (1959 film)20×Movies & TV
Israel2.08×Travel & Leisure
Carnival of Souls20×Movies & TV
Makro14.04×Food & Beverages
Algebra9.08×Business & Career
Mount Tambora17.67×
Northrop Grumman3.55×Business & Career
Nurse education1.79×Kids & Family
Urban horticulture1.88×Home & Garden
Nebraska Cornhuskers football1.86×Sports
Jme16.3×Music & Radio
Parasyte8.25×Literature
Farinata20×Food & Beverages
Jeep Wagoneer2.79×Cars & Mobility
Girolando cattle12.71×Pets & Animals
Staycation1.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FHA insured loan audience
TraitClusterScore
Risk AppetiteTHRILL3.09
Luxury OrientationPREMIUM2.37
Healthy LifestyleBALANCE2.24
Quality AwarenessPREMIUM1.78
Career OrientationPOWER1.71
Family OrientationCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for FHA insured loan
CountryShare
United States67.2%
Japan7.5%
Taiwan4.8%

See FHA insured loan audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does FHA insured loan have in United States?

FHA insured loan has an estimated audience of 2,623,925 people in United States, concentrated in California and Texas.

What is the gender split and age of FHA insured loan fans?

55.5% of FHA insured loan fans are female, 44.5% are male, with an average age of 39.9 years.

Which brands do FHA insured loan fans like most?

FHA insured loan fans show strongest brand affinity for JDSU (22.82×), Noodle (Gorillaz) (11.82×), and UK garage (14.18×) over the country average.

Where do FHA insured loan fans live in United States?

FHA insured loan fans in United States are most concentrated in California (reach 167,985), Texas (reach 156,466), and Florida (reach 121,459). These three regions account for the largest share of the active audience.

What other brands do FHA insured loan fans also like?

Beyond FHA insured loan itself, the audience over-indexes on Noodle (Gorillaz) (11.82×), UK garage (14.18×), NBC10 Philadelphia (18.11×), and The Journey (1959 film) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FHA insured loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.