Rascasse Audience Intelligence

FHA insured loan Audience in United States

A data profile of the people who buy, follow and care about FHA insured loan in United States — modelled from more than twelve digital signal sources. FHA insured loan has an estimated audience of 2,623,925 people in United States.

#5487among Topic in United States#916in Business & Career

The average FHA insured loan fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Christian Pulisic, Online banking, with strongest over-indexing on Mortgage loans (6.01× the country average).

Demographically, the FHA insured loan audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FHA insured loan fan in United States is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FHA insured loan profile in United States.

Audience size
2.6M
in United States
Gender
55.5%♀
44.5% male
Age
39.9
average years
Country rank
#11489
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FHA insured loan fans

55.5% are female, 44.5% are male, average age 39.9.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for FHA insured loan audience in United States
MetricValue
Female55.5%
Male44.5%
Average age39.9
Estimated audience size2,623,925
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the FHA insured loan audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

67.2%

of the worldwide FHA insured loan audience comes from United States.

Worldwide audience distribution share by country for FHA insured loan
CountryShare
United States67.2%
Japan7.5%
Taiwan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FHA insured loan audience in United States is strongest.

Fig. 05

Top regions by affinity

FHA insured loan fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.33×
02North Dakota~7K1.26×
03Vermont~6K1.26×
04South Dakota~7K1.22×
05Montana~8K1.15×
06Washington, District of Columbia~9K1.13×
07Delaware~8K1.13×
08West Virginia~10K1.12×
09Mississippi~20K1.09×
10Maine~10K1.08×
11Idaho~10K1.07×
12New Mexico~10K1.05×
13Rhode Island~9K1.05×
14New Hampshire~10K1.04×
15Hawaii~10K1.03×
16Nebraska~10K1.02×
17Arkansas~20K0.99×
18Kansas~20K0.98×
19South Carolina~40K0.97×
20Iowa~20K0.96×
21Oklahoma~30K0.95×
22Louisiana~30K0.94×
23Nevada~20K0.93×
24Missouri~40K0.92×
25Alabama~30K0.92×
26Kentucky~30K0.92×
27Connecticut~20K0.92×
28Utah~20K0.92×
29Oregon~30K0.90×
30Georgia~70K0.89×
31Maryland~40K0.89×
32Tennessee~50K0.87×
33Wisconsin~30K0.87×
34Minnesota~30K0.87×
35Indiana~40K0.86×
36Colorado~40K0.86×
37Michigan~60K0.85×
38North Carolina~70K0.84×
39Arizona~40K0.84×
40Ohio~70K0.83×
41Virginia~50K0.83×
42Washington~40K0.83×
43Massachusetts~40K0.83×
44New Jersey~50K0.81×
45Illinois~70K0.79×
46Pennsylvania~70K0.77×
47Florida~100K0.74×
48Texas~200K0.73×
49New York~100K0.71×
50California~200K0.64×
Fig. 06

Affinity by region

Affinity by region — FHA insured loan, United States
0.64×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FHA insured loan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FHA insured loan audience
#·InterestCategoryAffinity×
01Christian PulisicSports20.00×
02Zinedine ZidaneSports20.00×
03Thierry HenrySports20.00×
04Pep GuardiolaSports20.00×
05Elderly careHealth10.79×
06Vanessa HudgensMovies & TV10.33×
07Mortgage insuranceBusiness & Career10.02×
08Online bankingBusiness & Career8.10×
09Single-family detached homeHome & Garden8.05×
10Retail bankingBusiness & Career6.81×
11Mortgage loansBusiness & Career6.01×
12Sustainable energyHome & Garden5.37×
13Home automationTechnology & Electronics5.18×
14Solar energyHome & Garden5.07×
15Credit KarmaBusiness & Career4.90×
16Renewable energyBusiness & Career4.86×
17Vehicle insuranceCars & Mobility4.62×
18FedExBusiness & Career4.43×
19Property finderHome & Garden4.08×
20PinterestInternet & Social Media2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FHA insured loan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FHA insured loan audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.25×
Quality AwarenessPREMIUM2.25×
Convenience OrientationPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FHA insured loan audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Early Adopter MentalityPOWER0.82×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FHA insured loan have in United States?

FHA insured loan has an estimated audience of 2,623,925 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FHA insured loan fans?

55.5% of FHA insured loan fans are female, 44.5% are male, with an average age of 39.9 years.

03

Which brands do FHA insured loan fans like most?

FHA insured loan fans show strongest brand affinity for Mortgage loans (6.01×), Christian Pulisic (20×), and Online banking (8.1×) over the country average.

04

Where do FHA insured loan fans live in United States?

FHA insured loan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FHA insured loan fans also like?

Beyond FHA insured loan itself, the audience over-indexes on Christian Pulisic (20×), Online banking (8.1×), Solar energy (5.07×), and Vehicle insurance (4.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See FHA insured loan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FHA insured loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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