Rascasse Audience Intelligence

Home equity line of credit Audience in United States

A data profile of the people who buy, follow and care about Home equity line of credit in United States — modelled from more than twelve digital signal sources. Home equity line of credit has an estimated audience of 6,387,554 people in United States.

#3223among Topic in United States#508in Business & Career

The average Home equity line of credit fan in United States is 46.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home equity loan, Mortgage loans, Refinancing, with strongest over-indexing on Home equity loan (12.93× the country average).

Demographically, the Home equity line of credit audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Career Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home equity line of credit fan in United States is balanced, around 46.9 years old, with strong Career Orientation tendencies and a notable affinity for Home equity loan.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home equity line of credit profile in United States.

Audience size
6.4M
in United States
Gender
49.6%♀
50.4% male
Age
46.9
average years
Country rank
#5425
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home equity line of credit fans

49.6% are female, 50.4% are male, average age 46.9.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Home equity line of credit audience in United States
MetricValue
Female49.6%
Male50.4%
Average age46.9
Estimated audience size6,387,554
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Home equity line of credit audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4925%
50+39%
Fig. 04

Worldwide distribution

50.5%

of the worldwide Home equity line of credit audience comes from United States.

Worldwide audience distribution share by country for Home equity line of credit
CountryShare
United States50.5%
Canada8.2%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home equity line of credit audience in United States is strongest.

Fig. 05

Top regions by affinity

Home equity line of credit fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.73×
02North Carolina~300K1.42×
03Ohio~300K1.41×
04Indiana~100K1.27×
05Georgia~200K1.25×
06Virginia~200K1.20×
07South Carolina~100K1.20×
08Rhode Island~20K1.19×
09New Hampshire~30K1.17×
10Kentucky~90K1.16×
11Pennsylvania~200K1.15×
12West Virginia~30K1.13×
13Connecticut~70K1.12×
14Delaware~20K1.11×
15Alabama~100K1.10×
16Maryland~100K1.09×
17New Jersey~200K1.06×
18Missouri~100K1.05×
19Michigan~200K1.04×
20Illinois~200K1.03×
21Massachusetts~100K1.03×
22Minnesota~90K1.02×
23Tennessee~100K1.00×
24Vermont~10K1.00×
25Mississippi~50K0.99×
26Maine~20K0.99×
27Florida~400K0.98×
28Louisiana~80K0.98×
29Kansas~50K0.97×
30Arkansas~50K0.96×
31Colorado~90K0.92×
32Wisconsin~90K0.92×
33Oregon~70K0.90×
34Idaho~30K0.90×
35Nebraska~30K0.88×
36New York~300K0.87×
37Arizona~100K0.87×
38Montana~20K0.87×
39Alaska~10K0.87×
40Oklahoma~60K0.85×
41North Dakota~10K0.85×
42Washington~100K0.84×
43Iowa~40K0.83×
44South Dakota~10K0.83×
45Texas~400K0.80×
46Utah~50K0.80×
47Nevada~50K0.79×
48Hawaii~20K0.78×
49California~500K0.76×
50New Mexico~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Home equity line of credit, United States
0.76×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home equity line of credit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home equity line of credit audience
#·InterestCategoryAffinity×
01Home equity loanBusiness & Career12.93×
02Cash out refinancingBusiness & Career8.57×
03RefinancingBusiness & Career8.09×
04For sale by ownerHome & Garden6.12×
05TownhouseHome & Garden5.64×
06First-time home buyer grantHome & Garden5.38×
07Credit KarmaBusiness & Career4.85×
08Mortgage calculatorHome & Garden4.84×
09Starter homeHome & Garden4.12×
10Mortgage loansBusiness & Career4.03×
11Home insuranceBusiness & Career3.89×
12First-time buyerShopping3.75×
13LoanBusiness & Career3.70×
14HouseHome & Garden2.69×
15InvestmentBusiness & Career2.07×
16FinanceBusiness & Career1.99×
17MoneyBusiness & Career1.91×
18FIFA World Cup 2026Sports1.63×
19United StatesTravel & Leisure1.63×
20FamilyKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home equity line of credit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home equity line of credit audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
DIY MentalityTHRILL1.84×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home equity line of credit audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
SustainabilityBALANCE1.08×
Healthy LifestyleBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home equity line of credit have in United States?

Home equity line of credit has an estimated audience of 6,387,554 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home equity line of credit fans?

49.6% of Home equity line of credit fans are female, 50.4% are male, with an average age of 46.9 years.

03

Which brands do Home equity line of credit fans like most?

Home equity line of credit fans show strongest brand affinity for Home equity loan (12.93×), Mortgage loans (4.03×), and Refinancing (8.09×) over the country average.

04

Where do Home equity line of credit fans live in United States?

Home equity line of credit fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Home equity line of credit fans also like?

Beyond Home equity line of credit itself, the audience over-indexes on Mortgage loans (4.03×), Refinancing (8.09×), House (2.69×), and For sale by owner (6.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Home equity line of credit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home equity line of credit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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