Home equity line of credit Audience in United States

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Home equity line of credit has an estimated audience of 6,387,554 people in United States. 49.6% are female, 50.4% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Home equity loan, Mortgage loans, Refinancing, Craigslist, House.

The average Home equity line of credit fan in United States is 46.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity loan, Mortgage loans, Refinancing, with strongest over-indexing on Home equity loan (12.93× the country average). Demographically, the Home equity line of credit audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Home equity line of credit fans

Demographic split for Home equity line of credit audience in United States
MetricValue
Female49.6%
Male50.4%
Average age46.9
Estimated audience size6,387,554

Audience persona

The typical Home equity line of credit fan in United States is balanced, around 46.9 years old, with strong Career Orientation tendencies and a notable affinity for Home equity loan.

Top regions in United States

Top regions ranked by reach for Home equity line of credit in United States
RegionReachAffinity
California585,2440.83×
Texas483,1300.88×
Florida451,9481.05×
New York324,5600.91×
North Carolina288,1881.5×
Ohio278,0051.41×
Georgia268,8421.37×
Pennsylvania253,1271.18×
Illinois226,8571.07×
Virginia191,1661.23×
Michigan178,5191.07×
New Jersey173,4331.07×
Indiana143,4391.23×
Massachusetts135,8371.08×
Tennessee129,7441.01×
Maryland121,7831.11×
Arizona116,2640.89×
South Carolina114,6201.19×
Washington112,7300.88×
Missouri105,1791.02×
Colorado98,2630.98×
Minnesota97,7921.07×
Alabama97,7231.1×
Kentucky90,6211.13×
Wisconsin85,9660.89×
Louisiana81,4540.99×
Connecticut68,6111.07×
Oregon67,0030.92×
Oklahoma60,8030.86×
Mississippi50,3060.96×
Kansas48,8590.97×
Arkansas48,3900.92×
Nevada47,4200.77×
Utah46,6660.82×
Iowa41,3760.79×
Washington, District of Columbia36,8831.92×
West Virginia29,3870.99×
Idaho28,5200.89×
New Hampshire28,4631.13×
Nebraska26,5290.83×
Rhode Island23,6901.17×
New Mexico22,1180.69×
Maine20,3250.89×
Hawaii19,2230.7×
Delaware19,2001.09×
Montana13,1200.74×
Alaska10,4580.77×
Vermont10,3700.92×
South Dakota10,2840.7×
North Dakota9,4570.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home equity line of credit audience
BrandAffinityCategory
Home equity loan12.93×Business & Career
Mortgage loans4.03×Business & Career
Refinancing8.09×Business & Career
Craigslist3.75×Shopping
House2.69×Home & Garden
Credit Karma4.85×Business & Career
For sale by owner6.12×Home & Garden
Mortgage calculator4.84×Home & Garden
Loan3.7×Business & Career
First-time home buyer grant5.38×Home & Garden
First-time buyer3.75×Shopping
Starter home4.12×Home & Garden
Family1.61×Kids & Family
United States1.63×Travel & Leisure
Cash out refinancing8.57×Business & Career
Chase (bank)2.85×Business & Career
Finance1.99×Business & Career
Home insurance3.89×Business & Career
Townhouse5.64×Home & Garden
Investment2.07×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home equity line of credit audience
TraitClusterScore
Career OrientationPOWER1.58
Quality AwarenessPREMIUM1.52
Need for SecurityCONSERVATISM1.43
Family OrientationCONSERVATISM1.4
Price SensitivityPREMIUM1.33
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Home equity line of credit
CountryShare
United States50.5%
Canada8.2%
United Kingdom6.8%

See Home equity line of credit audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Home equity line of credit have in United States?

Home equity line of credit has an estimated audience of 6,387,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Home equity line of credit fans?

49.6% of Home equity line of credit fans are female, 50.4% are male, with an average age of 46.9 years.

Which brands do Home equity line of credit fans like most?

Home equity line of credit fans show strongest brand affinity for Home equity loan (12.93×), Mortgage loans (4.03×), and Refinancing (8.09×) over the country average.

Where do Home equity line of credit fans live in United States?

Home equity line of credit fans in United States are most concentrated in California (reach 585,244), Texas (reach 483,130), and Florida (reach 451,948). These three regions account for the largest share of the active audience.

What other brands do Home equity line of credit fans also like?

Beyond Home equity line of credit itself, the audience over-indexes on Mortgage loans (4.03×), Refinancing (8.09×), Craigslist (3.75×), and House (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home equity line of credit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.