Rascasse Audience Intelligence

Cash out refinancing Audience in United States

A data profile of the people who buy, follow and care about Cash out refinancing in United States — modelled from more than twelve digital signal sources. Cash out refinancing has an estimated audience of 4,791,425 people in United States.

#3886among Topic in United States#627in Business & Career

The average Cash out refinancing fan in United States is 46.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mortgage loans, Online banking, Sustainable energy, with strongest over-indexing on Mortgage loans (10.49× the country average).

Demographically, the Cash out refinancing audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cash out refinancing fan in United States is balanced, around 46.7 years old, with strong Sustainability tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cash out refinancing profile in United States.

Audience size
4.8M
in United States
Gender
47.3%♀
52.7% male
Age
46.7
average years
Country rank
#6949
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cash out refinancing fans

47.3% are female, 52.7% are male, average age 46.7.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Cash out refinancing audience in United States
MetricValue
Female47.3%
Male52.7%
Average age46.7
Estimated audience size4,791,425
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Cash out refinancing audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4925%
50+38%
Fig. 04

Worldwide distribution

61.8%

of the worldwide Cash out refinancing audience comes from United States.

Worldwide audience distribution share by country for Cash out refinancing
CountryShare
United States61.8%
Canada5.4%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cash out refinancing audience in United States is strongest.

Fig. 05

Top regions by affinity

Cash out refinancing fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K4.23×
02Pennsylvania~200K1.37×
03Georgia~200K1.27×
04Missouri~90K1.18×
05Tennessee~100K1.15×
06North Carolina~200K1.14×
07South Carolina~80K1.14×
08Indiana~100K1.12×
09Kentucky~60K1.07×
10Michigan~100K1.06×
11Colorado~80K1.05×
12Virginia~100K1.04×
13Alabama~70K1.04×
14Connecticut~50K1.04×
15New Hampshire~20K1.03×
16Ohio~200K1.02×
17Arkansas~40K1.01×
18Maine~20K1.01×
19Washington~90K0.98×
20Massachusetts~90K0.98×
21Kansas~40K0.98×
22Texas~400K0.97×
23New Jersey~100K0.97×
24Idaho~20K0.97×
25Rhode Island~10K0.97×
26Illinois~200K0.96×
27Louisiana~60K0.96×
28Hawaii~20K0.96×
29Wisconsin~70K0.95×
30Delaware~10K0.95×
31Alaska~10K0.95×
32Nebraska~20K0.94×
33Maryland~80K0.93×
34Montana~10K0.93×
35Vermont~8K0.93×
36New York~200K0.92×
37Oklahoma~50K0.91×
38South Dakota~10K0.91×
39Mississippi~40K0.90×
40West Virginia~20K0.88×
41Arizona~80K0.87×
42North Dakota~8K0.86×
43Oregon~50K0.85×
44Iowa~30K0.85×
45Florida~300K0.84×
46Utah~40K0.84×
47Minnesota~60K0.83×
48Nevada~40K0.83×
49New Mexico~20K0.82×
50California~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Cash out refinancing, United States
0.75×1.00×4.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cash out refinancing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cash out refinancing audience
#·InterestCategoryAffinity×
01Online bankingBusiness & Career16.85×
02RemittanceBusiness & Career13.84×
03ExxonMobilCars & Mobility12.92×
04Sustainable energyHome & Garden12.85×
05Elderly careHealth11.95×
06Retail bankingBusiness & Career11.26×
07Single-family detached homeHome & Garden10.86×
08Mortgage loansBusiness & Career10.49×
09Renewable energyBusiness & Career9.96×
10Home automationTechnology & Electronics9.88×
11Home insuranceBusiness & Career8.00×
12LotteryGames7.86×
13Vehicle insuranceCars & Mobility6.92×
14Solar energyHome & Garden6.92×
15FedExBusiness & Career6.37×
16First class travelTravel & Leisure6.22×
17QVCMovies & TV5.08×
18InnovationBusiness & Career4.43×
19AirbnbTravel & Leisure3.30×
20PinterestInternet & Social Media2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cash out refinancing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cash out refinancing audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.76×
Family OrientationCONSERVATISM3.47×
Convenience OrientationPREMIUM3.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cash out refinancing audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
CreativityOPEN0.80×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cash out refinancing have in United States?

Cash out refinancing has an estimated audience of 4,791,425 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cash out refinancing fans?

47.3% of Cash out refinancing fans are female, 52.7% are male, with an average age of 46.7 years.

03

Which brands do Cash out refinancing fans like most?

Cash out refinancing fans show strongest brand affinity for Mortgage loans (10.49×), Online banking (16.85×), and Sustainable energy (12.85×) over the country average.

04

Where do Cash out refinancing fans live in United States?

Cash out refinancing fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cash out refinancing fans also like?

Beyond Cash out refinancing itself, the audience over-indexes on Online banking (16.85×), Sustainable energy (12.85×), Renewable energy (9.96×), and Home automation (9.88×) compared to the United States average.

Appendix

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See Cash out refinancing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cash out refinancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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