Rascasse Audience Intelligence

Loan officer Audience in United States

A data profile of the people who buy, follow and care about Loan officer in United States — modelled from more than twelve digital signal sources. Loan officer has an estimated audience of 1,436,298 people in United States.

#7444among Topic in United States#1275in Business & Career

The average Loan officer fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Consumer Reports, Mortgage insurance, with strongest over-indexing on Real property (5.23× the country average).

Demographically, the Loan officer audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loan officer fan in United States is balanced, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loan officer profile in United States.

Audience size
1.4M
in United States
Gender
49.4%♀
50.6% male
Age
42.6
average years
Country rank
#18345
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loan officer fans

49.4% are female, 50.6% are male, average age 42.6.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Loan officer audience in United States
MetricValue
Female49.4%
Male50.6%
Average age42.6
Estimated audience size1,436,298
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Loan officer audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Loan officer audience comes from United States.

Worldwide audience distribution share by country for Loan officer
CountryShare
United States92.6%
India2.0%
Malaysia1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loan officer audience in United States is strongest.

Fig. 05

Top regions by affinity

Loan officer fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~40K1.47×
02Texas~200K1.39×
03Washington~40K1.39×
04Virginia~50K1.29×
05Arkansas~10K1.26×
06Utah~20K1.24×
07Georgia~50K1.19×
08Kentucky~20K1.17×
09Mississippi~10K1.16×
10California~200K1.15×
11Michigan~40K1.15×
12Nevada~20K1.13×
13Ohio~50K1.11×
14Nebraska~8K1.09×
15Florida~100K1.07×
16North Carolina~50K1.05×
17North Dakota~3K1.05×
18Kansas~10K1.04×
19Indiana~30K1.03×
20West Virginia~7K1.03×
21Hawaii~6K1.03×
22Maryland~30K1.02×
23Illinois~50K1.01×
24Missouri~20K1.01×
25Oregon~20K1.01×
26Idaho~7K1.01×
27South Dakota~3K1.01×
28Tennessee~30K1.00×
29Oklahoma~20K1.00×
30Alabama~20K0.99×
31Minnesota~20K0.98×
32Louisiana~20K0.96×
33Rhode Island~4K0.95×
34Delaware~4K0.95×
35Alaska~3K0.95×
36New Mexico~7K0.94×
37Vermont~2K0.94×
38Colorado~20K0.93×
39South Carolina~20K0.93×
40Montana~4K0.93×
41Iowa~10K0.91×
42Maine~5K0.91×
43New Hampshire~5K0.90×
44Washington, District of Columbia~4K0.88×
45Connecticut~10K0.87×
46Wisconsin~20K0.86×
47Massachusetts~20K0.85×
48Pennsylvania~40K0.83×
49New Jersey~30K0.81×
50New York~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Loan officer, United States
0.78×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loan officer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loan officer audience
#·InterestCategoryAffinity×
01W9 (TV channel)Movies & TV20.00×
02ManowarMusic & Radio16.46×
03Mortgage insuranceBusiness & Career12.71×
04Consumer ReportsBusiness & Career11.76×
05Malaysia AirlinesTravel & Leisure10.35×
06Prefabricated homeHome & Garden5.53×
07Brittany SnowMovies & TV5.40×
08Real propertyHome & Garden5.23×
09Retail bankingBusiness & Career4.64×
10Commercial propertyBusiness & Career3.69×
11Home insuranceBusiness & Career2.77×
12Mortgage loansBusiness & Career2.67×
13Master of Business AdministrationBusiness & Career2.58×
14InnovationBusiness & Career2.43×
15Ace HardwareHome & Garden1.94×
16BankingBusiness & Career1.81×
17Financial servicesBusiness & Career1.66×
18Bank of AmericaBusiness & Career1.58×
19The UPS StoreShopping1.58×
20Capital OneBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loan officer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loan officer audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.46×
PatriotismCONSERVATISM2.28×
Career OrientationPOWER2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loan officer audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loan officer have in United States?

Loan officer has an estimated audience of 1,436,298 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Loan officer fans?

49.4% of Loan officer fans are female, 50.6% are male, with an average age of 42.6 years.

03

Which brands do Loan officer fans like most?

Loan officer fans show strongest brand affinity for Real property (5.23×), Consumer Reports (11.76×), and Mortgage insurance (12.71×) over the country average.

04

Where do Loan officer fans live in United States?

Loan officer fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Loan officer fans also like?

Beyond Loan officer itself, the audience over-indexes on Consumer Reports (11.76×), Mortgage insurance (12.71×), Mortgage loans (2.67×), and Brittany Snow (5.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Loan officer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loan officer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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