Loan officer Audience in United States

Loan officer logo

Loan officer has an estimated audience of 1,436,298 people in United States. 49.4% are female, 50.6% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Halsey, Oregon, JDSU, Israel, Alaska, Governor of Michigan.

The average Loan officer fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Halsey, Oregon, JDSU, Israel, with strongest over-indexing on Halsey, Oregon (18.99× the country average). Demographically, the Loan officer audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Loan officer fans

Demographic split for Loan officer audience in United States
MetricValue
Female49.4%
Male50.6%
Average age42.6
Estimated audience size1,436,298

Audience persona

The typical Loan officer fan in United States is balanced, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Loan officer in United States
RegionReachAffinity
California231,4871.47×
Texas179,0641.45×
Florida95,8190.99×
New York67,4020.84×
Arizona51,7361.76×
Georgia49,5871.12×
Illinois49,4381.03×
Michigan46,5461.24×
Pennsylvania44,5510.92×
North Carolina44,4941.03×
Virginia43,3171.24×
Ohio41,2810.93×
Washington38,5251.34×
Maryland34,3121.39×
Colorado31,5241.39×
Tennessee30,8451.07×
New Jersey30,4930.83×
Indiana28,8381.1×
Oklahoma27,3561.72×
Massachusetts23,2370.82×
Missouri22,4660.97×
Kentucky21,9261.22×
Minnesota21,2421.03×
Nevada19,1421.38×
South Carolina18,2070.84×
Oregon16,9531.03×
Louisiana16,6490.9×
Alabama16,5840.83×
Arkansas16,2121.37×
Utah15,6931.22×
Wisconsin15,0990.7×
Mississippi12,2851.04×
Kansas11,2771×
Connecticut10,0740.7×
Iowa9,4970.8×
Idaho6,5470.91×
Nebraska6,5140.9×
New Mexico6,2430.87×
West Virginia6,0060.9×
Hawaii5,9060.96×
Washington, District of Columbia4,4581.03×
Delaware3,9290.99×
Rhode Island3,7600.82×
New Hampshire3,1640.56×
Maine3,1320.61×
North Dakota2,8810.98×
Montana2,4840.62×
South Dakota1,9450.59×
Alaska1,7690.58×
Wyoming1,1950.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loan officer audience
BrandAffinityCategory
Halsey, Oregon18.99×Travel & Leisure
JDSU3.6×Business & Career
Israel2.4×Travel & Leisure
Alaska1.77×Travel & Leisure
Governor of Michigan7.38×Politics & Society
Grace Slick7.67×Music & Radio
Hibachi6.55×Food & Beverages
Goop4.43×Internet & Social Media
Fairy godmother5.82×Literature
Grinch3.13×Movies & TV
Historic site3.27×Arts & Culture
Parasyte11.93×Literature
Hipster7.04×Politics & Society
Wok4.64×Food & Beverages
Vocal harmony3.2×Music & Radio
Noodle (Gorillaz)2.5×Music & Radio
Kendra Scott1.96×Fashion & Accessoires
Monmouth County, New Jersey6.46×Travel & Leisure
headspace6.11×Health
Google Home4.23×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loan officer audience
TraitClusterScore
Quality AwarenessPREMIUM2.57
Career OrientationPOWER1.65
Need for SecurityCONSERVATISM1.45
PatriotismCONSERVATISM1.44
Family OrientationCONSERVATISM1.42
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Loan officer
CountryShare
United States92.6%
India2.0%
Malaysia1.5%

See Loan officer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Loan officer have in United States?

Loan officer has an estimated audience of 1,436,298 people in United States, concentrated in California and Texas.

What is the gender split and age of Loan officer fans?

49.4% of Loan officer fans are female, 50.6% are male, with an average age of 42.6 years.

Which brands do Loan officer fans like most?

Loan officer fans show strongest brand affinity for Halsey, Oregon (18.99×), JDSU (3.6×), and Israel (2.4×) over the country average.

Where do Loan officer fans live in United States?

Loan officer fans in United States are most concentrated in California (reach 231,487), Texas (reach 179,064), and Florida (reach 95,819). These three regions account for the largest share of the active audience.

What other brands do Loan officer fans also like?

Beyond Loan officer itself, the audience over-indexes on JDSU (3.6×), Israel (2.4×), Alaska (1.77×), and Governor of Michigan (7.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loan officer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.