Prefabricated home Audience in United States

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Prefabricated home has an estimated audience of 6,030,188 people in United States. 43.7% are female, 56.3% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Real estate broker, Prefabrication, Trailer (vehicle), Manufactured housing, Menards.

The average Prefabricated home fan in United States is 46.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Real estate broker, Prefabrication, Trailer (vehicle), with strongest over-indexing on Real estate broker (3.05× the country average). Demographically, the Prefabricated home audience skews more male with an average age of 46.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Prefabricated home fans

Demographic split for Prefabricated home audience in United States
MetricValue
Female43.7%
Male56.3%
Average age46.8
Estimated audience size6,030,188

Audience persona

The typical Prefabricated home fan in United States is more male, around 46.8 years old, with strong DIY Mentality tendencies and a notable affinity for Real estate broker.

Top regions in United States

Top regions ranked by reach for Prefabricated home in United States
RegionReachAffinity
California649,3530.98×
Texas403,2250.78×
Florida362,2630.89×
New York257,4060.76×
Pennsylvania203,5771×
Georgia190,9611.03×
North Carolina183,7051.01×
Illinois168,1340.84×
Ohio167,9560.9×
Tennessee147,4551.22×
Virginia145,1130.99×
Michigan143,8860.91×
Washington125,1081.03×
Missouri124,3681.28×
Arizona115,1480.94×
Massachusetts111,1800.94×
New Jersey109,2680.71×
Wisconsin103,2641.14×
Indiana98,3870.89×
Alabama96,0401.14×
Colorado95,1281×
South Carolina94,4911.04×
Kentucky91,2471.21×
Oklahoma81,0141.21×
Minnesota79,6370.92×
Maryland77,6690.75×
Louisiana73,2360.94×
Arkansas66,2721.33×
Oregon61,8140.89×
Mississippi61,2331.23×
Connecticut56,8480.94×
Nevada52,3490.9×
Iowa51,9771.05×
Kansas51,9061.09×
Utah50,3640.93×
West Virginia43,4511.55×
New Mexico37,1751.23×
New Hampshire32,9131.39×
Idaho30,3701×
Nebraska27,3630.9×
Maine24,2801.12×
Montana21,9881.31×
Hawaii17,2790.67×
Rhode Island16,6730.87×
Vermont13,7551.3×
Delaware11,5180.69×
Alaska11,3950.88×
Wyoming10,5521.18×
South Dakota10,2090.73×
North Dakota10,1190.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prefabricated home audience
BrandAffinityCategory
Real estate broker3.05×Home & Garden
Prefabrication12.28×Home & Garden
Trailer (vehicle)5.19×Cars & Mobility
Manufactured housing7.24×Home & Garden
Menards2.79×Home & Garden
Modular building10.28×Home & Garden
CarGurus2.82×Cars & Mobility
Lowe's1.66×Shopping
Credit Karma2.94×Business & Career
House1.51×Home & Garden
Autotrader3.19×Cars & Mobility
CNN1.52×Movies & TV
AutoZone1.78×Cars & Mobility
Mortgage loans1.88×Business & Career
Craigslist1.82×Shopping
Property1.84×Home & Garden
Jesus1.77×Politics & Society
LinkedIn1.53×Internet & Social Media
Home construction2.1×Home & Garden
Dollar General1.58×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prefabricated home audience
TraitClusterScore
DIY MentalityTHRILL1.53
Quality AwarenessPREMIUM1.5
Career OrientationPOWER1.45
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.36
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Prefabricated home
CountryShare
United States40.0%
United Kingdom5.2%
France5.1%

See Prefabricated home audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Prefabricated home have in United States?

Prefabricated home has an estimated audience of 6,030,188 people in United States, concentrated in California and Texas.

What is the gender split and age of Prefabricated home fans?

43.7% of Prefabricated home fans are female, 56.3% are male, with an average age of 46.8 years.

Which brands do Prefabricated home fans like most?

Prefabricated home fans show strongest brand affinity for Real estate broker (3.05×), Prefabrication (12.28×), and Trailer (vehicle) (5.19×) over the country average.

Where do Prefabricated home fans live in United States?

Prefabricated home fans in United States are most concentrated in California (reach 649,353), Texas (reach 403,225), and Florida (reach 362,263). These three regions account for the largest share of the active audience.

What other brands do Prefabricated home fans also like?

Beyond Prefabricated home itself, the audience over-indexes on Prefabrication (12.28×), Trailer (vehicle) (5.19×), Manufactured housing (7.24×), and Menards (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prefabricated home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.