Rascasse Audience Intelligence

Modular building Audience in United States

A data profile of the people who buy, follow and care about Modular building in United States — modelled from more than twelve digital signal sources. Modular building has an estimated audience of 2,782,170 people in United States.

#5316among Topic in United States#666in Home & Garden

The average Modular building fan in United States is 47.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modular building profile in United States.

Audience size
2.8M
in United States
Gender
51.4%♀
48.6% male
Age
47.0
average years
Country rank
#10933
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modular building fans

51.4% are female, 48.6% are male, average age 47.0.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Modular building audience in United States
MetricValue
Female51.4%
Male48.6%
Average age47.0
Estimated audience size2,782,170
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Modular building audience in United States
Age bracketShare%
16-196%
20-2911%
30-3917%
40-4926%
50+39%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Modular building audience comes from United States.

Worldwide audience distribution share by country for Modular building
CountryShare
United States30.8%
Germany7.0%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modular building audience in United States is strongest.

Fig. 05

Top regions by affinity

Modular building fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K2.59×
02Louisiana~60K1.68×
03Oklahoma~40K1.37×
04Nebraska~20K1.36×
05Kansas~30K1.18×
06Missouri~50K1.14×
07Texas~300K1.12×
08Ohio~90K1.09×
09Georgia~90K1.08×
10Minnesota~40K1.06×
11Alabama~40K1.06×
12New Mexico~10K1.06×
13Mississippi~20K1.05×
14South Dakota~7K1.04×
15North Carolina~90K1.02×
16Alaska~6K1.02×
17Vermont~5K1.01×
18Florida~200K0.99×
19West Virginia~10K0.99×
20Colorado~40K0.98×
21South Carolina~40K0.98×
22Oregon~30K0.98×
23Arkansas~20K0.98×
24Montana~7K0.97×
25Idaho~10K0.96×
26Tennessee~50K0.94×
27Maryland~50K0.94×
28Maine~9K0.94×
29Kentucky~30K0.93×
30Hawaii~10K0.93×
31Rhode Island~8K0.93×
32Delaware~7K0.93×
33Iowa~20K0.92×
34New Hampshire~10K0.91×
35Washington, District of Columbia~7K0.90×
36Virginia~60K0.88×
37Connecticut~20K0.88×
38Arizona~50K0.87×
39Washington~50K0.86×
40Nevada~20K0.84×
41California~300K0.83×
42Utah~20K0.83×
43Pennsylvania~80K0.82×
44Illinois~80K0.82×
45Indiana~40K0.82×
46New Jersey~60K0.81×
47New York~100K0.78×
48Massachusetts~40K0.78×
49Wisconsin~30K0.78×
50Michigan~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Modular building, United States
0.74×1.00×2.59×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Modular building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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