Modular building Audience in United States
Modular building has an estimated audience of 2,782,170 people in United States. 51.4% are female, 48.6% are male, average age 47.0. Top regions: California, Texas, Florida.
The average Modular building fan in United States is 47.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Modular building audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Modular building fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 47.0 |
| Estimated audience size | 2,782,170 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 295,405 | 0.97× |
| Texas | 278,497 | 1.16× |
| Florida | 179,051 | 0.95× |
| New York | 113,333 | 0.73× |
| Ohio | 110,141 | 1.29× |
| North Carolina | 100,148 | 1.2× |
| Georgia | 94,157 | 1.1× |
| Pennsylvania | 80,333 | 0.86× |
| Illinois | 78,294 | 0.84× |
| Louisiana | 76,164 | 2.12× |
| New Jersey | 61,168 | 0.86× |
| Virginia | 58,609 | 0.86× |
| Missouri | 57,344 | 1.28× |
| Washington | 55,355 | 0.99× |
| Michigan | 52,234 | 0.72× |
| Tennessee | 50,656 | 0.91× |
| Arizona | 50,486 | 0.89× |
| Alabama | 41,541 | 1.07× |
| Massachusetts | 39,322 | 0.72× |
| Maryland | 39,019 | 0.82× |
| Minnesota | 37,220 | 0.93× |
| Colorado | 36,263 | 0.83× |
| South Carolina | 36,149 | 0.86× |
| Indiana | 32,668 | 0.64× |
| Oregon | 31,418 | 0.99× |
| Oklahoma | 29,653 | 0.96× |
| Kansas | 26,536 | 1.21× |
| Nebraska | 24,963 | 1.79× |
| Kentucky | 22,889 | 0.66× |
| North Dakota | 22,633 | 3.96× |
| Arkansas | 22,592 | 0.99× |
| Mississippi | 22,085 | 0.96× |
| Wisconsin | 20,595 | 0.49× |
| Nevada | 19,448 | 0.72× |
| New Mexico | 18,181 | 1.3× |
| Utah | 17,350 | 0.7× |
| Connecticut | 16,913 | 0.61× |
| Idaho | 13,775 | 0.99× |
| Iowa | 12,596 | 0.55× |
| West Virginia | 10,497 | 0.81× |
| Hawaii | 10,235 | 0.86× |
| Maine | 8,347 | 0.84× |
| Montana | 7,209 | 0.93× |
| Alaska | 6,616 | 1.11× |
| New Hampshire | 6,373 | 0.58× |
| Wyoming | 6,257 | 1.52× |
| Rhode Island | 5,714 | 0.65× |
| South Dakota | 5,693 | 0.89× |
| Washington, District of Columbia | 5,685 | 0.68× |
| Vermont | 5,188 | 1.06× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.56 |
| Quality Awareness | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.38 |
| Convenience Orientation | PREMIUM | 1.36 |
| Need for Security | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 7.0% |
| Australia | 6.4% |
See Modular building audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
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- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Modular building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.