Prefabrication Audience in United States

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Prefabrication has an estimated audience of 3,060,449 people in United States. 34.1% are female, 65.9% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, Governor of Michigan, Goop, Hipster, Wok.

The average Prefabrication fan in United States is 47.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Governor of Michigan, Goop, with strongest over-indexing on Israel (5.06× the country average). Demographically, the Prefabrication audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Prefabrication fans

Demographic split for Prefabrication audience in United States
MetricValue
Female34.1%
Male65.9%
Average age47.6
Estimated audience size3,060,449

Audience persona

The typical Prefabrication fan in United States is more male, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Prefabrication in United States
RegionReachAffinity
California496,4251.48×
Texas253,9850.97×
Florida210,6571.02×
New York201,1551.18×
Georgia104,5701.11×
North Carolina101,5201.1×
Illinois101,4621×
Virginia100,6851.35×
Pennsylvania97,4690.95×
Ohio85,5530.91×
Massachusetts77,9761.29×
New Jersey76,7120.99×
Michigan74,3280.93×
Washington73,7921.2×
Tennessee65,5481.07×
Arizona56,7360.91×
Maryland52,2060.99×
Missouri50,0221.01×
Colorado49,0571.02×
Wisconsin44,6670.97×
Alabama43,2871.01×
Indiana42,8320.77×
Oklahoma38,2651.13×
Minnesota37,8440.86×
Kentucky37,6590.98×
Oregon37,3331.06×
South Carolina36,2030.79×
Louisiana34,7550.88×
Connecticut32,9541.07×
Nevada29,8171.01×
Iowa28,2971.12×
Arkansas25,4331.01×
Utah23,1940.85×
Kansas21,8300.91×
Mississippi20,3700.81×
New Mexico17,1451.12×
West Virginia15,9081.12×
Hawaii15,6371.19×
New Hampshire15,3541.27×
Idaho13,4310.88×
Nebraska11,7350.76×
Rhode Island11,5721.19×
Maine11,2031.02×
Washington, District of Columbia10,2881.12×
Montana6,7220.79×
Alaska5,8960.9×
Delaware5,8290.69×
North Dakota4,9400.79×
South Dakota4,6830.66×
Vermont4,6240.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prefabrication audience
BrandAffinityCategory
Israel5.06×Travel & Leisure
Governor of Michigan12.59×Politics & Society
Goop6.64×Internet & Social Media
Hipster11.36×Politics & Society
Wok7.72×Food & Beverages
Fairy godmother8.7×Literature
Cherish (group)12.61×Music & Radio
Hibachi8.47×Food & Beverages
headspace10.04×Health
Google Home6.37×Technology & Electronics
Vocal harmony4.23×Music & Radio
El Paso County, Colorado11.67×Travel & Leisure
Grace Slick7.52×Music & Radio
Kikar HaShabbat13.96×News
Grinch3.37×Movies & TV
TV Fanatic7.61×Movies & TV
Pillow1.51×Home & Garden
Jeep Wagoneer3.92×Cars & Mobility
Keith Stanfield4.42×Movies & TV
N1 road (South Africa)2.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prefabrication audience
TraitClusterScore
Need for SecurityCONSERVATISM1.6
DIY MentalityTHRILL1.51
Price SensitivityPREMIUM1.44
Quality AwarenessPREMIUM1.36
Career OrientationPOWER1.35
PatriotismCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Prefabrication
CountryShare
United States34.3%
United Kingdom9.0%
France7.8%

See Prefabrication audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Prefabrication have in United States?

Prefabrication has an estimated audience of 3,060,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Prefabrication fans?

34.1% of Prefabrication fans are female, 65.9% are male, with an average age of 47.6 years.

Which brands do Prefabrication fans like most?

Prefabrication fans show strongest brand affinity for Israel (5.06×), Governor of Michigan (12.59×), and Goop (6.64×) over the country average.

Where do Prefabrication fans live in United States?

Prefabrication fans in United States are most concentrated in California (reach 496,425), Texas (reach 253,985), and Florida (reach 210,657). These three regions account for the largest share of the active audience.

What other brands do Prefabrication fans also like?

Beyond Prefabrication itself, the audience over-indexes on Governor of Michigan (12.59×), Goop (6.64×), Hipster (11.36×), and Wok (7.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prefabrication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.