Rascasse Audience Intelligence

Prefabrication Audience in Germany

A data profile of the people who buy, follow and care about Prefabrication in Germany — modelled from more than twelve digital signal sources. Prefabrication has an estimated audience of 298,119 people in Germany.

#6171among Topic in Germany#840in Home & Garden

The average Prefabrication fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Prefabricated home, Mobile home, Nature, with strongest over-indexing on Prefabricated home (36.32× the country average).

Demographically, the Prefabrication audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Prefabrication fan in Germany is balanced, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Prefabricated home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prefabrication profile in Germany.

Audience size
298K
in Germany
Gender
46.4%♀
53.6% male
Age
44.4
average years
Country rank
#17419
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prefabrication fans

46.4% are female, 53.6% are male, average age 44.4.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Prefabrication audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age44.4
Estimated audience size298,119
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Prefabrication audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3923%
40-4930%
50+26%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Prefabrication audience comes from Germany.

Worldwide audience distribution share by country for Prefabrication
CountryShare
United States34.3%
United Kingdom9.0%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prefabrication audience in Germany is strongest.

Fig. 05

Top regions by affinity

Prefabrication fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.20×
02Hessen~30K1.16×
03Saarland~4K1.14×
04Berlin~10K1.09×
05Nordrhein-Westfalen~70K1.08×
06Mecklenburg-Vorpommern~6K1.03×
07Thüringen~8K1.02×
08Sachsen-Anhalt~8K1.00×
09Hamburg~7K0.99×
10Bayern~40K0.93×
11Brandenburg~9K0.93×
12Sachsen~10K0.92×
13Rheinland-Pfalz~10K0.90×
14Schleswig-Holstein~10K0.89×
15Baden-Württemberg~40K0.87×
16Niedersachsen~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Prefabrication, Germany
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prefabrication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prefabrication audience
#·InterestCategoryAffinity×
01Prefabricated homeHome & Garden36.32×
02Ubuntu (operating system)Technology & Electronics20.00×
03Astro (Malaysian satellite television)Movies & TV16.61×
04Mobile homeCars & Mobility15.18×
05Modular buildingHome & Garden12.56×
06Prefabricated buildingHome & Garden8.28×
07PillowHome & Garden6.53×
083. LigaSports5.74×
09Rot-Weiss EssenSports5.74×
10MotorhomeCars & Mobility4.57×
11Solar cellHome & Garden4.42×
12NatureHome & Garden3.70×
13Tour de FranceSports3.40×
14FamilyKids & Family3.16×
15EmailTechnology & Electronics2.99×
16VacationsTravel & Leisure2.56×
17ImmoScout24Home & Garden1.99×
18Netto Marken-DiscountShopping1.91×
19GermanyTravel & Leisure1.83×
20TagesschauMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prefabrication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prefabrication audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.77×
Need for SecurityCONSERVATISM1.62×
Risk AppetiteTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prefabrication audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
DIY MentalityTHRILL0.72×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prefabrication have in Germany?

Prefabrication has an estimated audience of 298,119 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Prefabrication fans?

46.4% of Prefabrication fans are female, 53.6% are male, with an average age of 44.4 years.

03

Which brands do Prefabrication fans like most?

Prefabrication fans show strongest brand affinity for Prefabricated home (36.32×), Mobile home (15.18×), and Nature (3.7×) over the country average.

04

Where do Prefabrication fans live in Germany?

Prefabrication fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Prefabrication fans also like?

Beyond Prefabrication itself, the audience over-indexes on Mobile home (15.18×), Nature (3.7×), Family (3.16×), and 3. Liga (5.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Prefabrication audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Prefabrication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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