Prefabrication Audience in Germany
Prefabrication has an estimated audience of 298,119 people in Germany. 46.4% are female, 53.6% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mülheim, Nationality, Goes, Progressive rock, Natural rubber.
The average Prefabrication fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mülheim, Nationality, Goes, with strongest over-indexing on Mülheim (20× the country average). Demographically, the Prefabrication audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Prefabrication fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 44.4 |
| Estimated audience size | 298,119 |
Audience persona
The typical Prefabrication fan in Germany is balanced, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Mülheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,454 | 1.11× |
| Bayern | 44,735 | 0.93× |
| Baden-Württemberg | 36,074 | 0.89× |
| Hessen | 29,783 | 1.31× |
| Niedersachsen | 23,118 | 0.8× |
| Berlin | 17,240 | 1.29× |
| Rheinland-Pfalz | 11,564 | 0.77× |
| Sachsen | 11,435 | 0.78× |
| Schleswig-Holstein | 7,203 | 0.67× |
| Hamburg | 6,666 | 0.99× |
| Thüringen | 6,506 | 0.86× |
| Brandenburg | 5,856 | 0.63× |
| Sachsen-Anhalt | 5,769 | 0.75× |
| Mecklenburg-Vorpommern | 5,074 | 0.89× |
| Saarland | 5,044 | 1.38× |
| Bremen | 4,950 | 1.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mülheim | 20× | Travel & Leisure |
| Nationality | 6.59× | Politics & Society |
| Goes | 1.83× | Travel & Leisure |
| Progressive rock | 2.55× | Music & Radio |
| Natural rubber | 2.96× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.52× | Business & Career |
| Mothercare | 1.76× | Kids & Family |
| Jack White | 1.5× | Movies & TV |
| Indigenous Australian art | 3.94× | Arts & Culture |
| Video izle | 2.21× | |
| Corfu (regional unit) | 2.05× | Travel & Leisure |
| Free University of Berlin | 2.01× | Business & Career |
| The Hurlingham Club | 10.34× | Travel & Leisure |
| Golem | 1.76× | Technology & Electronics |
| Women's empowerment | 2.03× | Politics & Society |
| Volvo V60 | 2.45× | Cars & Mobility |
| Gloria | 2.43× | Music & Radio |
| Caprivi Strip | 4.92× | |
| New Era (Namibia) | 2.1× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.05 |
| Mindfulness | BALANCE | 1.66 |
| Need for Security | CONSERVATISM | 1.6 |
| Travelling | THRILL | 1.56 |
| Sustainability | BALANCE | 1.52 |
| Family Orientation | CONSERVATISM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 9.0% |
| France | 7.8% |
See Prefabrication audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Prefabrication have in Germany?
Prefabrication has an estimated audience of 298,119 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Prefabrication fans?
46.4% of Prefabrication fans are female, 53.6% are male, with an average age of 44.4 years.
Which brands do Prefabrication fans like most?
Prefabrication fans show strongest brand affinity for Mülheim (20×), Nationality (6.59×), and Goes (1.83×) over the country average.
Where do Prefabrication fans live in Germany?
Prefabrication fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,454), Bayern (reach 44,735), and Baden-Württemberg (reach 36,074). These three regions account for the largest share of the active audience.
What other brands do Prefabrication fans also like?
Beyond Prefabrication itself, the audience over-indexes on Nationality (6.59×), Goes (1.83×), Progressive rock (2.55×), and Natural rubber (2.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prefabrication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.