Rascasse Audience Intelligence

Ubuntu (operating system) Target Market in Germany

A data profile of the people who buy, follow and care about Ubuntu (operating system) in Germany — modelled from more than twelve digital signal sources. Ubuntu (operating system) has an estimated audience of 432,701 people in Germany.

#1703among Brand in Germany#554in Technology & Electronics

The average Ubuntu (operating system) fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SiteGround, Garuda Indonesia, Batik Air, with strongest over-indexing on SiteGround (239.43× the country average).

Demographically, the Ubuntu (operating system) audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ubuntu (operating system) fan in Germany is more male, around 38.7 years old, with strong Travelling tendencies and a notable affinity for SiteGround.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ubuntu (operating system) profile in Germany.

Audience size
433K
in Germany
Gender
35.9%♀
64.1% male
Age
38.7
average years
Country rank
#13165
Brand in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ubuntu (operating system)

35.9% are female, 64.1% are male, average age 38.7.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Ubuntu (operating system) audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age38.7
Estimated audience size432,701
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Ubuntu (operating system) audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Ubuntu (operating system) audience comes from Germany.

Worldwide audience distribution share by country for Ubuntu (operating system)
CountryShare
China24.2%
United States9.7%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ubuntu (operating system) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ubuntu (operating system) customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.23×
02Bremen~4K1.19×
03Baden-Württemberg~70K1.15×
04Bayern~80K1.13×
05Berlin~20K1.13×
06Schleswig-Holstein~20K1.09×
07Nordrhein-Westfalen~100K1.04×
08Niedersachsen~40K1.04×
09Sachsen~20K0.99×
10Rheinland-Pfalz~20K0.97×
11Saarland~5K0.96×
12Hamburg~9K0.90×
13Thüringen~9K0.88×
14Brandenburg~10K0.81×
15Sachsen-Anhalt~9K0.78×
16Mecklenburg-Vorpommern~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Ubuntu (operating system), Germany
0.72×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ubuntu (operating system) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ubuntu (operating system) audience
#·InterestCategoryAffinity×
01SiteGroundTechnology & Electronics239.43×
02BluehostTechnology & Electronics235.97×
03Quark ExpeditionsTravel & Leisure206.51×
04Batik AirTravel & Leisure185.36×
05Sea Life London AquariumTravel & Leisure146.25×
06Garuda IndonesiaTravel & Leisure141.87×
07Frozen PlanetMovies & TV86.20×
08PenguinPets & Animals45.58×
09AirAsiaTravel & Leisure41.55×
10AntarcticaTravel & Leisure41.30×
11SenegalTravel & Leisure39.73×
12baseball cardsSports34.74×
13ArcticTravel & Leisure33.70×
14ToppsGames33.46×
15Silversea CruisesTravel & Leisure30.72×
16HurtigrutenTravel & Leisure19.13×
17Luxury TravelTravel & Leisure19.12×
18WildernessTravel & Leisure15.93×
19LinuxTechnology & Electronics8.12×
20GmailInternet & Social Media4.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ubuntu (operating system) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ubuntu (operating system) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL7.09×
Luxury OrientationPREMIUM3.28×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ubuntu (operating system) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
Price SensitivityPREMIUM0.65×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ubuntu (operating system)'s target market in Germany?

Ubuntu (operating system)'s target market in Germany covers an estimated 432,701 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ubuntu (operating system) customers?

35.9% of the Ubuntu (operating system) audience are female, 64.1% are male, with an average age of 38.7 years.

03

Which brands do Ubuntu (operating system) fans like most?

Ubuntu (operating system) fans show strongest brand affinity for SiteGround (239.43×), Garuda Indonesia (141.87×), and Batik Air (185.36×) over the country average.

04

Where do Ubuntu (operating system) fans live in Germany?

Ubuntu (operating system) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ubuntu (operating system) fans also like?

Beyond Ubuntu (operating system) itself, the audience over-indexes on Garuda Indonesia (141.87×), Batik Air (185.36×), Sea Life London Aquarium (146.25×), and Arctic (33.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Ubuntu (operating system) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ubuntu (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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