Ubuntu (operating system) Audience in Germany

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Ubuntu (operating system) has an estimated audience of 420,816 people in Germany. 35.9% are female, 64.1% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SiteGround, Garuda Indonesia, Batik Air, Sea Life London Aquarium, Arctic.

The average Ubuntu (operating system) fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SiteGround, Garuda Indonesia, Batik Air, with strongest over-indexing on SiteGround (239.43× the country average). Demographically, the Ubuntu (operating system) audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Ubuntu (operating system) fans

Demographic split for Ubuntu (operating system) audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age38.7
Estimated audience size420,816

Audience persona

The typical Ubuntu (operating system) fan in Germany is more male, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for SiteGround.

Top regions in Germany

Top regions ranked by reach for Ubuntu (operating system) in Germany
RegionReachAffinity
Nordrhein-Westfalen97,8141.06×
Bayern78,2531.16×
Baden-Württemberg68,3311.19×
Niedersachsen43,6101.07×
Hessen40,1381.25×
Berlin22,5881.2×
Rheinland-Pfalz20,4260.97×
Sachsen20,3670.99×
Schleswig-Holstein16,4061.09×
Brandenburg10,1400.78×
Thüringen9,0880.85×
Hamburg8,5930.9×
Sachsen-Anhalt8,0140.73×
Mecklenburg-Vorpommern5,3370.66×
Saarland4,7690.92×
Bremen4,2471.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ubuntu (operating system) audience
BrandAffinityCategory
SiteGround239.43×Technology & Electronics
Garuda Indonesia141.87×Travel & Leisure
Batik Air185.36×Travel & Leisure
Sea Life London Aquarium146.25×Travel & Leisure
Arctic33.7×Travel & Leisure
Bluehost235.97×Technology & Electronics
Penguin45.58×Pets & Animals
Luxury Travel19.12×Travel & Leisure
Antarctica41.3×Travel & Leisure
Senegal39.73×Travel & Leisure
Quark Expeditions206.51×Travel & Leisure
AirAsia41.55×Travel & Leisure
Hurtigruten19.13×Travel & Leisure
Topps33.46×Games
Frozen Planet86.2×Movies & TV
Gmail4.25×Internet & Social Media
Silversea Cruises30.72×Travel & Leisure
Wilderness15.93×Travel & Leisure
Linux8.12×Technology & Electronics
baseball cards34.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ubuntu (operating system) audience
TraitClusterScore
Career OrientationPOWER1.96
Early Adopter MentalityPOWER1.71
Need for SecurityCONSERVATISM1.55
Convenience OrientationPREMIUM1.52
Family OrientationCONSERVATISM1.38
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Ubuntu (operating system)
CountryShare
China24.5%
United States9.6%
Japan8.1%

See Ubuntu (operating system) audiences in other countries

More Technology & Electronics audiences in Germany

Frequently asked questions

How many fans does Ubuntu (operating system) have in Germany?

Ubuntu (operating system) has an estimated audience of 420,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Ubuntu (operating system) fans?

35.9% of Ubuntu (operating system) fans are female, 64.1% are male, with an average age of 38.7 years.

Which brands do Ubuntu (operating system) fans like most?

Ubuntu (operating system) fans show strongest brand affinity for SiteGround (239.43×), Garuda Indonesia (141.87×), and Batik Air (185.36×) over the country average.

Where do Ubuntu (operating system) fans live in Germany?

Ubuntu (operating system) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,814), Bayern (reach 78,253), and Baden-Württemberg (reach 68,331). These three regions account for the largest share of the active audience.

What other brands do Ubuntu (operating system) fans also like?

Beyond Ubuntu (operating system) itself, the audience over-indexes on Garuda Indonesia (141.87×), Batik Air (185.36×), Sea Life London Aquarium (146.25×), and Arctic (33.7×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ubuntu (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.