Antarctica Audience in Germany
Antarctica has an estimated audience of 311,519 people in Germany. 51.5% are female, 48.5% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loch Ness, Hurtigruten, Surrey, ITV (TV channel), Quark Expeditions.
The average Antarctica fan in Germany is 45.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loch Ness, Hurtigruten, Surrey, with strongest over-indexing on Loch Ness (148.81× the country average). Demographically, the Antarctica audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Antarctica fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 45.2 |
| Estimated audience size | 311,519 |
Audience persona
The typical Antarctica fan in Germany is balanced, around 45.2 years old, with strong Pet Ownership tendencies and a notable affinity for Loch Ness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,675 | 1.15× |
| Bayern | 56,308 | 1.12× |
| Baden-Württemberg | 47,268 | 1.11× |
| Hessen | 36,485 | 1.54× |
| Niedersachsen | 28,025 | 0.93× |
| Berlin | 21,404 | 1.54× |
| Rheinland-Pfalz | 16,622 | 1.06× |
| Sachsen | 11,241 | 0.74× |
| Schleswig-Holstein | 9,789 | 0.88× |
| Hamburg | 7,633 | 1.08× |
| Brandenburg | 7,096 | 0.73× |
| Sachsen-Anhalt | 5,385 | 0.67× |
| Thüringen | 5,371 | 0.68× |
| Bremen | 3,772 | 1.42× |
| Mecklenburg-Vorpommern | 3,515 | 0.59× |
| Saarland | 2,924 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loch Ness | 148.81× | Travel & Leisure |
| Hurtigruten | 21.52× | Travel & Leisure |
| Surrey | 85.42× | Travel & Leisure |
| ITV (TV channel) | 95.33× | Movies & TV |
| Quark Expeditions | 172.97× | Travel & Leisure |
| Earth | 6.77× | Travel & Leisure |
| Arctic | 19.04× | Travel & Leisure |
| Iceland | 6.85× | Travel & Leisure |
| Cadbury | 33.84× | Shopping |
| Ice | 10.19× | Food & Beverages |
| Borussia Dortmund | 1.55× | Sports |
| Dorset | 33.74× | Travel & Leisure |
| Penguin | 15.12× | Pets & Animals |
| Shopping | 1.62× | Shopping |
| Online shopping | 1.68× | Shopping |
| HolidayCheck | 3.8× | Travel & Leisure |
| Geography | 3.71× | Business & Career |
| Peak District | 55.86× | Travel & Leisure |
| Design | 1.64× | Home & Garden |
| Business | 1.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.94 |
| Sustainability | BALANCE | 1.81 |
| Travelling | THRILL | 1.53 |
| Sports Activity | POWER | 1.51 |
| Design Affinity | PREMIUM | 1.49 |
| Urban Lifestyle | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 7.3% |
| Australia | 6.3% |
See Antarctica audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Antarctica have in Germany?
Antarctica has an estimated audience of 311,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Antarctica fans?
51.5% of Antarctica fans are female, 48.5% are male, with an average age of 45.2 years.
Which brands do Antarctica fans like most?
Antarctica fans show strongest brand affinity for Loch Ness (148.81×), Hurtigruten (21.52×), and Surrey (85.42×) over the country average.
Where do Antarctica fans live in Germany?
Antarctica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,675), Bayern (reach 56,308), and Baden-Württemberg (reach 47,268). These three regions account for the largest share of the active audience.
What other brands do Antarctica fans also like?
Beyond Antarctica itself, the audience over-indexes on Hurtigruten (21.52×), Surrey (85.42×), ITV (TV channel) (95.33×), and Quark Expeditions (172.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Antarctica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.