Rascasse Audience Intelligence

Antarctica Audience in United States

A data profile of the people who buy, follow and care about Antarctica in United States — modelled from more than twelve digital signal sources. Antarctica has an estimated audience of 2,302,356 people in United States.

#5875among Topic in United States#1011in Travel & Leisure

The average Antarctica fan in United States is 46.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Galápagos Islands, Seaside, Great Wall of China, with strongest over-indexing on Galápagos Islands (39.31× the country average).

Demographically, the Antarctica audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Antarctica fan in United States is more male, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Galápagos Islands.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Antarctica profile in United States.

Audience size
2.3M
in United States
Gender
44.7%♀
55.3% male
Age
46.4
average years
Country rank
#12719
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Antarctica fans

44.7% are female, 55.3% are male, average age 46.4.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Antarctica audience in United States
MetricValue
Female44.7%
Male55.3%
Average age46.4
Estimated audience size2,302,356
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Antarctica audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3915%
40-4922%
50+42%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Antarctica audience comes from United States.

Worldwide audience distribution share by country for Antarctica
CountryShare
United States23.0%
United Kingdom7.2%
Australia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Antarctica audience in United States is strongest.

Fig. 05

Top regions by affinity

Antarctica fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.48×
02Georgia~80K1.10×
03Texas~200K1.09×
04California~300K1.07×
05North Carolina~70K1.06×
06Virginia~60K1.06×
07Washington~50K1.06×
08South Carolina~40K1.05×
09Oklahoma~30K1.05×
10Illinois~80K1.04×
11New Jersey~60K1.04×
12Maryland~40K1.04×
13Kentucky~30K1.04×
14Mississippi~20K1.04×
15Pennsylvania~80K1.03×
16Michigan~60K1.03×
17Louisiana~30K1.03×
18Hawaii~10K1.03×
19Montana~7K1.03×
20Indiana~40K1.02×
21Alabama~30K1.02×
22Arizona~50K1.01×
23New Mexico~10K1.01×
24North Dakota~5K1.01×
25Ohio~70K1.00×
26Florida~200K0.99×
27New York~100K0.99×
28Massachusetts~40K0.99×
29Arkansas~20K0.99×
30Rhode Island~7K0.99×
31Missouri~40K0.98×
32Tennessee~50K0.97×
33Minnesota~30K0.97×
34Oregon~30K0.97×
35Nevada~20K0.97×
36West Virginia~10K0.97×
37Connecticut~20K0.96×
38Kansas~20K0.95×
39Maine~8K0.95×
40Colorado~30K0.93×
41Nebraska~10K0.93×
42Washington, District of Columbia~6K0.93×
43Delaware~6K0.93×
44South Dakota~5K0.93×
45Vermont~4K0.93×
46Wisconsin~30K0.92×
47Utah~20K0.92×
48Idaho~10K0.92×
49New Hampshire~8K0.91×
50Iowa~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Antarctica, United States
0.89×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Antarctica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Antarctica audience
#·InterestCategoryAffinity×
01SeasideGames85.15×
02Great Wall of ChinaTravel & Leisure41.38×
03Galápagos IslandsTravel & Leisure39.31×
04North PoleTravel & Leisure15.47×
05Nelson, New ZealandTravel & Leisure15.12×
06GreenlandTravel & Leisure13.25×
07Into the Wild (film)Movies & TV8.24×
08ArcticTravel & Leisure7.79×
09Natural philosophyPolitics & Society5.72×
10PenguinPets & Animals4.77×
11NorwayTravel & Leisure4.64×
12KayakTravel & Leisure3.57×
13TurtlePets & Animals3.00×
14BurlingtonFashion & Accessoires2.80×
15AlaskaTravel & Leisure2.60×
16EuropeTravel & Leisure2.30×
17EarthTravel & Leisure2.16×
18SymptomHealth1.72×
19American AirlinesTravel & Leisure1.70×
20JesusPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Antarctica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Antarctica audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.43×
TravellingTHRILL1.36×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Antarctica audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Antarctica have in United States?

Antarctica has an estimated audience of 2,302,356 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Antarctica fans?

44.7% of Antarctica fans are female, 55.3% are male, with an average age of 46.4 years.

03

Which brands do Antarctica fans like most?

Antarctica fans show strongest brand affinity for Galápagos Islands (39.31×), Seaside (85.15×), and Great Wall of China (41.38×) over the country average.

04

Where do Antarctica fans live in United States?

Antarctica fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Antarctica fans also like?

Beyond Antarctica itself, the audience over-indexes on Seaside (85.15×), Great Wall of China (41.38×), North Pole (15.47×), and Greenland (13.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Antarctica audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Antarctica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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