Antarctica Audience in United States

Antarctica logo

Antarctica has an estimated audience of 2,302,356 people in United States. 44.7% are female, 55.3% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Galápagos Islands, Seaside, Great Wall of China, North Pole, Greenland.

The average Antarctica fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Galápagos Islands, Seaside, Great Wall of China, with strongest over-indexing on Galápagos Islands (39.31× the country average). Demographically, the Antarctica audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Antarctica fans

Demographic split for Antarctica audience in United States
MetricValue
Female44.7%
Male55.3%
Average age46.4
Estimated audience size2,302,356

Audience persona

The typical Antarctica fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Galápagos Islands.

Top regions in United States

Top regions ranked by reach for Antarctica in United States
RegionReachAffinity
California293,8541.16×
Texas220,4691.11×
Florida168,6021.08×
New York138,5881.08×
Illinois82,2121.07×
Georgia81,9001.15×
Pennsylvania80,7841.04×
North Carolina75,6891.09×
Ohio71,1941×
New Jersey63,7331.09×
Michigan61,4921.02×
Virginia61,0001.09×
Washington52,3921.13×
Arizona49,7371.06×
Massachusetts48,5041.07×
Tennessee47,3851.03×
Maryland42,7361.08×
Indiana42,4471.01×
Colorado35,7770.99×
South Carolina35,0211.01×
Missouri34,8370.94×
Minnesota32,3340.98×
Wisconsin31,1010.9×
Alabama30,6690.95×
Louisiana30,5511.03×
Kentucky28,5730.99×
Oregon27,2361.03×
Oklahoma26,4581.03×
Connecticut22,7630.99×
Nevada21,8040.98×
Utah19,4760.94×
Mississippi18,4340.97×
Arkansas17,5970.93×
Kansas16,6450.92×
Iowa16,3870.86×
New Mexico11,4820.99×
Idaho10,3240.89×
Nebraska10,2680.89×
West Virginia10,1790.95×
Hawaii10,0881.02×
New Hampshire8,0660.89×
Maine7,5890.92×
Rhode Island7,1600.98×
Washington, District of Columbia7,1191.03×
Alaska6,7271.37×
Montana6,3290.99×
Delaware5,5960.88×
North Dakota4,3900.93×
South Dakota4,2890.81×
Vermont3,4560.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Antarctica audience
BrandAffinityCategory
Galápagos Islands39.31×Travel & Leisure
Seaside85.15×Games
Great Wall of China41.38×Travel & Leisure
North Pole15.47×Travel & Leisure
Greenland13.25×Travel & Leisure
Arctic7.79×Travel & Leisure
Earth2.16×Travel & Leisure
Burlington2.8×Fashion & Accessoires
Kayak3.57×Travel & Leisure
American Airlines1.7×Travel & Leisure
Alaska2.6×Travel & Leisure
Nelson, New Zealand15.12×Travel & Leisure
Europe2.3×Travel & Leisure
Penguin4.77×Pets & Animals
Into the Wild (film)8.24×Movies & TV
Norway4.64×Travel & Leisure
Final Destination1.76×Movies & TV
Symptom1.72×Health
Natural philosophy5.72×Politics & Society
Turtle3×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Antarctica audience
TraitClusterScore
PatriotismCONSERVATISM2.64
Risk AppetiteTHRILL2.51
Luxury OrientationPREMIUM1.84
TravellingTHRILL1.8
SustainabilityBALANCE1.76
Quality AwarenessPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Antarctica
CountryShare
United States23.1%
United Kingdom7.3%
Australia6.3%

See Antarctica audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Antarctica have in United States?

Antarctica has an estimated audience of 2,302,356 people in United States, concentrated in California and Texas.

What is the gender split and age of Antarctica fans?

44.7% of Antarctica fans are female, 55.3% are male, with an average age of 46.4 years.

Which brands do Antarctica fans like most?

Antarctica fans show strongest brand affinity for Galápagos Islands (39.31×), Seaside (85.15×), and Great Wall of China (41.38×) over the country average.

Where do Antarctica fans live in United States?

Antarctica fans in United States are most concentrated in California (reach 293,854), Texas (reach 220,469), and Florida (reach 168,602). These three regions account for the largest share of the active audience.

What other brands do Antarctica fans also like?

Beyond Antarctica itself, the audience over-indexes on Seaside (85.15×), Great Wall of China (41.38×), North Pole (15.47×), and Greenland (13.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Antarctica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.