Penguin Audience in United States

Penguin logo

Penguin has an estimated audience of 6,234,249 people in United States. 64.2% are female, 35.8% are male, average age 41.6. Top regions: Pennsylvania, California, Texas. Top brand affinities: Hibachi, Google Home, Goop, Wok, Governor of Michigan.

The average Penguin fan in United States is 41.6 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Hibachi, Google Home, Goop, with strongest over-indexing on Hibachi (22.46× the country average). Demographically, the Penguin audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Penguin fans

Demographic split for Penguin audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.6
Estimated audience size6,234,249

Audience persona

The typical Penguin fan in United States is more female, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Penguin in United States
RegionReachAffinity
Pennsylvania1,333,4336.35×
California631,5920.92×
Texas443,7700.83×
Florida382,8990.91×
New York366,5081.05×
Ohio233,9161.22×
Illinois189,1020.91×
North Carolina178,5020.95×
Virginia169,6731.12×
New Jersey158,7031×
Georgia148,3820.77×
Michigan144,1030.88×
Washington122,6580.98×
Maryland122,3281.14×
Massachusetts121,8550.99×
Arizona120,4690.95×
Indiana110,2470.97×
Tennessee100,4310.8×
Colorado92,9950.95×
Missouri85,5100.85×
South Carolina83,1760.89×
Wisconsin73,1810.78×
Minnesota70,3100.79×
Alabama66,4560.76×
West Virginia65,6212.26×
Kentucky64,8560.83×
Oregon59,3050.83×
Connecticut55,0810.88×
Louisiana54,9020.68×
Nevada54,8830.91×
Utah52,4300.94×
Oklahoma51,8980.75×
Iowa42,3940.83×
Kansas39,8610.81×
Arkansas33,5040.65×
Mississippi31,6360.62×
Nebraska26,4220.85×
New Mexico24,7290.79×
Idaho23,3000.75×
New Hampshire21,9330.89×
Hawaii21,1310.79×
Washington, District of Columbia19,1361.02×
Maine18,1250.81×
Rhode Island16,9550.85×
Delaware15,7230.91×
Alaska12,7400.96×
Montana12,6790.73×
North Dakota9,8890.77×
South Dakota9,7620.68×
Vermont8,6190.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penguin audience
BrandAffinityCategory
Hibachi22.46×Food & Beverages
Google Home14.45×Technology & Electronics
Goop11.53×Internet & Social Media
Wok12.34×Food & Beverages
Governor of Michigan12.99×Politics & Society
headspace16.28×Health
Cherish (group)17.64×Music & Radio
Israel3.34×Travel & Leisure
Vocal harmony7.02×Music & Radio
Grace Slick13.41×Music & Radio
Grinch5.89×Movies & TV
Ira Glass24.81×Music & Radio
Elsword21.11×Games
Combat sport1.82×Sports
Kikar HaShabbat17.88×News
Cryptic crossword16.12×Technology & Electronics
Fairy godmother7.77×Literature
El Paso County, Colorado13.06×Travel & Leisure
Jeep Wagoneer5.75×Cars & Mobility
Nebraska Cornhuskers football3.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penguin audience
TraitClusterScore
Risk AppetiteTHRILL2.15
ExtroversionTHRILL1.51
PatriotismCONSERVATISM1.44
Community OrientationOPEN1.3
SpiritualityBALANCE1.19
Early Adopter MentalityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Penguin
CountryShare
United States29.3%
United Kingdom10.0%
Italy4.0%

See Penguin audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Penguin have in United States?

Penguin has an estimated audience of 6,234,249 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Penguin fans?

64.2% of Penguin fans are female, 35.8% are male, with an average age of 41.6 years.

Which brands do Penguin fans like most?

Penguin fans show strongest brand affinity for Hibachi (22.46×), Google Home (14.45×), and Goop (11.53×) over the country average.

Where do Penguin fans live in United States?

Penguin fans in United States are most concentrated in Pennsylvania (reach 1,333,433), California (reach 631,592), and Texas (reach 443,770). These three regions account for the largest share of the active audience.

What other brands do Penguin fans also like?

Beyond Penguin itself, the audience over-indexes on Google Home (14.45×), Goop (11.53×), Wok (12.34×), and Governor of Michigan (12.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penguin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.