Penguin Audience in Germany
Penguin has an estimated audience of 405,914 people in Germany. 60.9% are female, 39.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mülheim, Stradivarius, Progressive rock, Hawesko, Kaffe Fassett.
The average Penguin fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mülheim, Stradivarius, Progressive rock, with strongest over-indexing on Mülheim (58.2× the country average). Demographically, the Penguin audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Penguin fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 38.1 |
| Estimated audience size | 405,914 |
Audience persona
The typical Penguin fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Mülheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,591 | 1.18× |
| Bayern | 62,847 | 0.96× |
| Baden-Württemberg | 54,121 | 0.98× |
| Niedersachsen | 38,119 | 0.97× |
| Hessen | 37,503 | 1.21× |
| Berlin | 24,179 | 1.33× |
| Sachsen | 22,788 | 1.14× |
| Rheinland-Pfalz | 19,198 | 0.94× |
| Schleswig-Holstein | 13,902 | 0.95× |
| Brandenburg | 11,880 | 0.94× |
| Hamburg | 9,952 | 1.08× |
| Sachsen-Anhalt | 8,667 | 0.82× |
| Thüringen | 8,570 | 0.83× |
| Mecklenburg-Vorpommern | 6,972 | 0.9× |
| Saarland | 4,316 | 0.87× |
| Bremen | 4,204 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mülheim | 58.2× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.64× | Music & Radio |
| Hawesko | 3.87× | Food & Beverages |
| Kaffe Fassett | 20× | Arts & Culture |
| Ludo (board game) | 7.25× | Games |
| Emil Nolde | 4.94× | Arts & Culture |
| Urban horticulture | 1.55× | Home & Garden |
| Corfu (regional unit) | 2.4× | Travel & Leisure |
| Jaguar F-Pace | 4.61× | Cars & Mobility |
| N'Golo Kanté | 3.69× | Sports |
| Picnic | 2.11× | Kids & Family |
| Volvo V60 | 2.65× | Cars & Mobility |
| Kodi (software) | 1.61× | Technology & Electronics |
| Homesteading | 3.3× | Home & Garden |
| Samanyolu Haber | 2.21× | Movies & TV |
| Jeepney | 8.7× | Cars & Mobility |
| Hatten | 2.59× | Travel & Leisure |
| The Hunt (2012 film) | 2.08× | Movies & TV |
| Jersey (fabric) | 2.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.5 |
| Early Adopter Mentality | POWER | 1.3 |
| Spirituality | BALANCE | 1.28 |
| Tradition | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.23 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 10.0% |
| Italy | 4.0% |
See Penguin audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Penguin have in Germany?
Penguin has an estimated audience of 405,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Penguin fans?
60.9% of Penguin fans are female, 39.1% are male, with an average age of 38.1 years.
Which brands do Penguin fans like most?
Penguin fans show strongest brand affinity for Mülheim (58.2×), Stradivarius (1.97×), and Progressive rock (1.64×) over the country average.
Where do Penguin fans live in Germany?
Penguin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,591), Bayern (reach 62,847), and Baden-Württemberg (reach 54,121). These three regions account for the largest share of the active audience.
What other brands do Penguin fans also like?
Beyond Penguin itself, the audience over-indexes on Stradivarius (1.97×), Progressive rock (1.64×), Hawesko (3.87×), and Kaffe Fassett (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Penguin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.