Rascasse Audience Intelligence

Steve Madden Target Market in Germany

A data profile of the people who buy, follow and care about Steve Madden in Germany — modelled from more than twelve digital signal sources. Steve Madden has an estimated audience of 872,777 people in Germany.

#8among Footwear in Germany#960among Brand in Germany#397in Fashion & Accessoires

The average Steve Madden fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stradivarius, Uniqlo, Gina Tricot, with strongest over-indexing on Stradivarius (27.7× the country average).

Demographically, the Steve Madden audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Steve Madden fan in Germany is more female, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for Stradivarius.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve Madden profile in Germany.

Audience size
873K
in Germany
Gender
64.7%♀
35.3% male
Age
33.1
average years
Country rank
#7334
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Steve Madden

64.7% are female, 35.3% are male, average age 33.1.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Steve Madden audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age33.1
Estimated audience size872,777
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Steve Madden audience in Germany
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4916%
50+8%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Steve Madden audience comes from Germany.

Worldwide audience distribution share by country for Steve Madden
CountryShare
United States34.0%
Italy6.3%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve Madden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Steve Madden customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.50×
02Nordrhein-Westfalen~200K1.31×
03Hessen~90K1.31×
04Baden-Württemberg~200K1.28×
05Berlin~50K1.27×
06Bayern~200K1.25×
07Rheinland-Pfalz~50K1.05×
08Bremen~7K1.02×
09Niedersachsen~80K0.97×
10Saarland~10K0.93×
11Schleswig-Holstein~30K0.89×
12Sachsen~30K0.72×
13Brandenburg~20K0.71×
14Mecklenburg-Vorpommern~10K0.65×
15Thüringen~10K0.63×
16Sachsen-Anhalt~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Steve Madden, Germany
0.60×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve Madden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve Madden audience
#·InterestCategoryAffinity×
01Florsheim ShoesFashion & Accessoires97.33×
02clarksFashion & Accessoires55.06×
03Parfois (fashion accessories)Fashion & Accessoires54.60×
04OtriumFashion & Accessoires44.84×
05G-StarFashion & Accessoires43.70×
06WE FashionFashion & Accessoires33.18×
07MARC CAINFashion & Accessoires32.51×
08EscadaFashion & Accessoires29.63×
09StradivariusShopping27.70×
10Gina TricotFashion & Accessoires27.59×
11GiessweinFashion & Accessoires25.42×
12OyshoFashion & Accessoires24.51×
13Pepe JeansFashion & Accessoires20.60×
14BershkaShopping20.29×
15UniqloShopping19.87×
16Massimo DuttiShopping18.53×
17Western wearFashion & Accessoires14.32×
18Street OneFashion & Accessoires10.08×
19PrimarkShopping9.66×
20C&AShopping7.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve Madden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve Madden audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.65×
CreativityOPEN2.39×
Price SensitivityPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve Madden audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.38×
Need for SecurityCONSERVATISM0.40×
Risk AppetiteTHRILL0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Steve Madden's target market in Germany?

Steve Madden's target market in Germany covers an estimated 872,777 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Steve Madden customers?

64.7% of the Steve Madden audience are female, 35.3% are male, with an average age of 33.1 years.

03

Which brands do Steve Madden fans like most?

Steve Madden fans show strongest brand affinity for Stradivarius (27.7×), Uniqlo (19.87×), and Gina Tricot (27.59×) over the country average.

04

Where do Steve Madden fans live in Germany?

Steve Madden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Steve Madden fans also like?

Beyond Steve Madden itself, the audience over-indexes on Uniqlo (19.87×), Gina Tricot (27.59×), Bershka (20.29×), and WE Fashion (33.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in Germany

See Steve Madden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Steve Madden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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