Steve Madden Audience in Germany
Steve Madden has an estimated audience of 859,677 people in Germany. 64.7% are female, 35.3% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Uniqlo, Gina Tricot, Bershka, WE Fashion.
The average Steve Madden fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Uniqlo, Gina Tricot, with strongest over-indexing on Stradivarius (27.7× the country average). Demographically, the Steve Madden audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of Steve Madden fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 33.1 |
| Estimated audience size | 859,677 |
Audience persona
The typical Steve Madden fan in Germany is more female, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,284 | 1.36× |
| Bayern | 171,315 | 1.24× |
| Baden-Württemberg | 151,193 | 1.29× |
| Hessen | 88,758 | 1.35× |
| Niedersachsen | 81,707 | 0.98× |
| Berlin | 51,632 | 1.34× |
| Rheinland-Pfalz | 45,234 | 1.05× |
| Sachsen | 30,457 | 0.72× |
| Hamburg | 29,499 | 1.52× |
| Schleswig-Holstein | 26,731 | 0.87× |
| Brandenburg | 18,196 | 0.68× |
| Thüringen | 12,924 | 0.59× |
| Sachsen-Anhalt | 12,203 | 0.55× |
| Mecklenburg-Vorpommern | 9,713 | 0.59× |
| Saarland | 9,419 | 0.89× |
| Bremen | 7,138 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 27.7× | Shopping |
| Uniqlo | 19.87× | Shopping |
| Gina Tricot | 27.59× | Fashion & Accessoires |
| Bershka | 20.29× | Shopping |
| WE Fashion | 33.18× | Fashion & Accessoires |
| Oysho | 24.51× | Fashion & Accessoires |
| G-Star | 43.7× | Fashion & Accessoires |
| Primark | 9.66× | Shopping |
| MARC CAIN | 32.51× | Fashion & Accessoires |
| Giesswein | 25.42× | Fashion & Accessoires |
| Massimo Dutti | 18.53× | Shopping |
| Otrium | 44.84× | Fashion & Accessoires |
| clarks | 55.06× | Fashion & Accessoires |
| Florsheim Shoes | 97.33× | Fashion & Accessoires |
| Western wear | 14.32× | Fashion & Accessoires |
| Pepe Jeans | 20.6× | Fashion & Accessoires |
| Street One | 10.08× | Fashion & Accessoires |
| Escada | 29.63× | Fashion & Accessoires |
| C&A | 7.04× | Shopping |
| Parfois (fashion accessories) | 54.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.64 |
| Luxury Orientation | PREMIUM | 1.39 |
| Community Orientation | OPEN | 1.38 |
| Individualism | JOY | 1.36 |
| Creativity | OPEN | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| Italy | 6.3% |
| Mexico | 5.9% |
See Steve Madden audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does Steve Madden have in Germany?
Steve Madden has an estimated audience of 859,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steve Madden fans?
64.7% of Steve Madden fans are female, 35.3% are male, with an average age of 33.1 years.
Which brands do Steve Madden fans like most?
Steve Madden fans show strongest brand affinity for Stradivarius (27.7×), Uniqlo (19.87×), and Gina Tricot (27.59×) over the country average.
Where do Steve Madden fans live in Germany?
Steve Madden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,284), Bayern (reach 171,315), and Baden-Württemberg (reach 151,193). These three regions account for the largest share of the active audience.
What other brands do Steve Madden fans also like?
Beyond Steve Madden itself, the audience over-indexes on Uniqlo (19.87×), Gina Tricot (27.59×), Bershka (20.29×), and WE Fashion (33.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steve Madden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.