Escada Audience in Germany
Escada has an estimated audience of 564,923 people in Germany. 82.2% are female, 17.8% are male, average age 37.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: WE Fashion, COS, Gina Tricot, Polo shirt, C&A.
The average Escada fan in Germany is 37.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include WE Fashion, COS, Gina Tricot, with strongest over-indexing on WE Fashion (30.72× the country average). Demographically, the Escada audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Escada fans
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 37.2 |
| Estimated audience size | 564,923 |
Audience persona
The typical Escada fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for WE Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 132,825 | 1.46× |
| Nordrhein-Westfalen | 130,648 | 1.06× |
| Baden-Württemberg | 89,906 | 1.17× |
| Hessen | 49,097 | 1.14× |
| Niedersachsen | 49,063 | 0.89× |
| Berlin | 38,344 | 1.52× |
| Rheinland-Pfalz | 26,774 | 0.95× |
| Sachsen | 21,952 | 0.79× |
| Schleswig-Holstein | 18,534 | 0.91× |
| Hamburg | 16,303 | 1.28× |
| Brandenburg | 15,723 | 0.9× |
| Sachsen-Anhalt | 15,695 | 1.07× |
| Thüringen | 10,278 | 0.71× |
| Mecklenburg-Vorpommern | 7,765 | 0.72× |
| Saarland | 4,793 | 0.69× |
| Bremen | 3,565 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WE Fashion | 30.72× | Fashion & Accessoires |
| COS | 13.14× | Shopping |
| Gina Tricot | 14.91× | Fashion & Accessoires |
| Polo shirt | 19.65× | Fashion & Accessoires |
| C&A | 6.73× | Shopping |
| Mytheresa.com | 16.24× | Shopping |
| Max Mara | 11.86× | Fashion & Accessoires |
| Oysho | 11.58× | Fashion & Accessoires |
| Designer clothing | 7.54× | Fashion & Accessoires |
| Bershka | 7.96× | Shopping |
| Tom Tailor | 8.77× | Fashion & Accessoires |
| Breuninger | 4.78× | Fashion & Accessoires |
| JOOP! | 18.64× | Fashion & Accessoires |
| MARC CAIN | 14.19× | Fashion & Accessoires |
| Karl Lagerfeld | 10.72× | Fashion & Accessoires |
| Twinset | 27.02× | Fashion & Accessoires |
| Undergarment | 4.06× | Fashion & Accessoires |
| Fashion design | 3.42× | Business & Career |
| Mango | 5.94× | Shopping |
| Hermès | 3.43× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.8 |
| Creativity | OPEN | 2.09 |
| Sustainability | BALANCE | 1.82 |
| Quality Awareness | PREMIUM | 1.73 |
| DIY Mentality | THRILL | 1.64 |
| Individualism | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 32.2% |
| Germany | 21.1% |
| United States | 7.6% |
See Escada audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Escada have in Germany?
Escada has an estimated audience of 564,923 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Escada fans?
82.2% of Escada fans are female, 17.8% are male, with an average age of 37.2 years.
Which brands do Escada fans like most?
Escada fans show strongest brand affinity for WE Fashion (30.72×), COS (13.14×), and Gina Tricot (14.91×) over the country average.
Where do Escada fans live in Germany?
Escada fans in Germany are most concentrated in Bayern (reach 132,825), Nordrhein-Westfalen (reach 130,648), and Baden-Württemberg (reach 89,906). These three regions account for the largest share of the active audience.
What other brands do Escada fans also like?
Beyond Escada itself, the audience over-indexes on COS (13.14×), Gina Tricot (14.91×), Polo shirt (19.65×), and C&A (6.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Escada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.