Rascasse Audience Intelligence

Escada Target Market in Germany

A data profile of the people who buy, follow and care about Escada in Germany — modelled from more than twelve digital signal sources. Escada has an estimated audience of 565,970 people in Germany.

#38among Luxury fashion in Germany#1394among Brand in Germany#534in Fashion & Accessoires

The average Escada fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include WE Fashion, COS, Gina Tricot, with strongest over-indexing on WE Fashion (30.72× the country average).

Demographically, the Escada audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Escada fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for WE Fashion.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Escada profile in Germany.

Audience size
566K
in Germany
Gender
82.2%♀
17.8% male
Age
37.2
average years
Country rank
#10616
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Escada

82.2% are female, 17.8% are male, average age 37.2.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for Escada audience in Germany
MetricValue
Female82.2%
Male17.8%
Average age37.2
Estimated audience size565,970
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Escada audience in Germany
Age bracketShare%
16-1917%
20-2927%
30-3926%
40-4919%
50+12%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Escada audience comes from Germany.

Worldwide audience distribution share by country for Escada
CountryShare
Brazil32.3%
Germany21.0%
United States7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Escada audience in Germany is strongest.

Fig. 05

Top regions by affinity

Escada customers by region in Germany
#RegionReachAffinity×
01Berlin~40K1.39×
02Bayern~100K1.37×
03Hamburg~20K1.23×
04Hessen~50K1.14×
05Baden-Württemberg~90K1.12×
06Nordrhein-Westfalen~100K1.07×
07Sachsen-Anhalt~20K1.05×
08Rheinland-Pfalz~30K0.95×
09Schleswig-Holstein~20K0.93×
10Niedersachsen~50K0.92×
11Brandenburg~20K0.91×
12Bremen~4K0.90×
13Saarland~6K0.86×
14Sachsen~20K0.83×
15Thüringen~10K0.83×
16Mecklenburg-Vorpommern~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Escada, Germany
0.82×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Escada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Escada audience
#·InterestCategoryAffinity×
01WE FashionFashion & Accessoires30.72×
02TwinsetFashion & Accessoires27.02×
03Polo shirtFashion & Accessoires19.65×
04JOOP!Fashion & Accessoires18.64×
05Mytheresa.comShopping16.24×
06Gina TricotFashion & Accessoires14.91×
07MARC CAINFashion & Accessoires14.19×
08COSShopping13.14×
09Max MaraFashion & Accessoires11.86×
10OyshoFashion & Accessoires11.58×
11Karl LagerfeldFashion & Accessoires10.72×
12Tom TailorFashion & Accessoires8.77×
13BershkaShopping7.96×
14Designer clothingFashion & Accessoires7.54×
15C&AShopping6.73×
16MangoShopping5.94×
17BreuningerFashion & Accessoires4.78×
18UndergarmentFashion & Accessoires4.06×
19HermèsFashion & Accessoires3.43×
20Fashion designBusiness & Career3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Escada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Escada audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.33×
Quality AwarenessPREMIUM2.51×
CreativityOPEN1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Escada audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.59×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Escada's target market in Germany?

Escada's target market in Germany covers an estimated 565,970 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Escada customers?

82.2% of the Escada audience are female, 17.8% are male, with an average age of 37.2 years.

03

Which brands do Escada fans like most?

Escada fans show strongest brand affinity for WE Fashion (30.72×), COS (13.14×), and Gina Tricot (14.91×) over the country average.

04

Where do Escada fans live in Germany?

Escada fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Escada fans also like?

Beyond Escada itself, the audience over-indexes on COS (13.14×), Gina Tricot (14.91×), Polo shirt (19.65×), and C&A (6.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Escada audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Escada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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