Tom Tailor Audience in Germany
Tom Tailor has an estimated audience of 2,884,349 people in Germany. 78.0% are female, 22.0% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Primark, Uniqlo, Gina Tricot, C&A.
The average Tom Tailor fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Primark, Uniqlo, with strongest over-indexing on Stradivarius (11.78× the country average). Demographically, the Tom Tailor audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Tom Tailor fans
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 39.2 |
| Estimated audience size | 2,884,349 |
Audience persona
The typical Tom Tailor fan in Germany is more female, around 39.2 years old, with strong Creativity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 707,239 | 1.12× |
| Bayern | 508,001 | 1.1× |
| Baden-Württemberg | 420,110 | 1.07× |
| Niedersachsen | 338,407 | 1.21× |
| Hessen | 196,113 | 0.89× |
| Rheinland-Pfalz | 161,672 | 1.12× |
| Sachsen | 135,732 | 0.96× |
| Schleswig-Holstein | 121,699 | 1.18× |
| Thüringen | 92,323 | 1.26× |
| Hamburg | 77,472 | 1.19× |
| Brandenburg | 76,272 | 0.85× |
| Berlin | 71,753 | 0.56× |
| Sachsen-Anhalt | 66,120 | 0.88× |
| Mecklenburg-Vorpommern | 52,057 | 0.95× |
| Saarland | 33,281 | 0.94× |
| Bremen | 18,237 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 11.78× | Shopping |
| Primark | 6.55× | Shopping |
| Uniqlo | 8.47× | Shopping |
| Gina Tricot | 12.48× | Fashion & Accessoires |
| C&A | 6.06× | Shopping |
| Bershka | 9.15× | Shopping |
| Oysho | 12.27× | Fashion & Accessoires |
| Street One | 7.36× | Fashion & Accessoires |
| WE Fashion | 14.59× | Fashion & Accessoires |
| Massimo Dutti | 10.1× | Shopping |
| H&M | 3.28× | Shopping |
| MARC CAIN | 14.29× | Fashion & Accessoires |
| Mango | 6.58× | Shopping |
| G-Star | 14.82× | Fashion & Accessoires |
| Urban Outfitters | 6× | Shopping |
| Skirt | 4.04× | Fashion & Accessoires |
| Ralph Lauren | 5.25× | Fashion & Accessoires |
| Women's clothing | 2.67× | Fashion & Accessoires |
| Undergarment | 3.47× | Fashion & Accessoires |
| Escada | 13.32× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.77 |
| Design Affinity | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.38 |
| Luxury Orientation | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.25 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.1% |
| Austria | 6.4% |
| Romania | 4.8% |
See Tom Tailor audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Gina Tricot (2,419,798)
- Trigema (2,167,646)
Frequently asked questions
How many fans does Tom Tailor have in Germany?
Tom Tailor has an estimated audience of 2,884,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tom Tailor fans?
78.0% of Tom Tailor fans are female, 22.0% are male, with an average age of 39.2 years.
Which brands do Tom Tailor fans like most?
Tom Tailor fans show strongest brand affinity for Stradivarius (11.78×), Primark (6.55×), and Uniqlo (8.47×) over the country average.
Where do Tom Tailor fans live in Germany?
Tom Tailor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 707,239), Bayern (reach 508,001), and Baden-Württemberg (reach 420,110). These three regions account for the largest share of the active audience.
What other brands do Tom Tailor fans also like?
Beyond Tom Tailor itself, the audience over-indexes on Primark (6.55×), Uniqlo (8.47×), Gina Tricot (12.48×), and C&A (6.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tom Tailor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.