Rascasse Audience Intelligence

Tom Tailor Target Market in Germany

A data profile of the people who buy, follow and care about Tom Tailor in Germany — modelled from more than twelve digital signal sources. Tom Tailor has an estimated audience of 2,854,580 people in Germany.

#5among Mainstream fashion in Germany#278among Brand in Germany#124in Fashion & Accessoires

The average Tom Tailor fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stradivarius, Gina Tricot, Primark, with strongest over-indexing on Stradivarius (11.78× the country average).

Demographically, the Tom Tailor audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tom Tailor fan in Germany is more female, around 39.2 years old, with strong Creativity tendencies and a notable affinity for Stradivarius.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Tailor profile in Germany.

Audience size
2.9M
in Germany
Gender
78.0%♀
22.0% male
Age
39.2
average years
Country rank
#2259
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tom Tailor

78.0% are female, 22.0% are male, average age 39.2.

Fig. 02

Gender split

78.0%
Female
22.0%
Male
Demographic split for Tom Tailor audience in Germany
MetricValue
Female78.0%
Male22.0%
Average age39.2
Estimated audience size2,854,580
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Tom Tailor audience in Germany
Age bracketShare%
16-1915%
20-2922%
30-3924%
40-4923%
50+15%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Tom Tailor audience comes from Germany.

Worldwide audience distribution share by country for Tom Tailor
CountryShare
Germany43.7%
Austria6.4%
Romania4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Tailor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tom Tailor customers by region in Germany
#RegionReachAffinity×
01Thüringen~90K1.21×
02Hamburg~80K1.20×
03Schleswig-Holstein~100K1.19×
04Niedersachsen~300K1.18×
05Rheinland-Pfalz~200K1.13×
06Nordrhein-Westfalen~700K1.10×
07Bayern~500K1.06×
08Baden-Württemberg~400K1.06×
09Mecklenburg-Vorpommern~50K0.99×
10Saarland~30K0.98×
11Sachsen~100K0.97×
12Sachsen-Anhalt~70K0.90×
13Hessen~200K0.89×
14Brandenburg~80K0.85×
15Bremen~20K0.77×
16Berlin~70K0.54×
Fig. 06

Affinity by region

Affinity by region — Tom Tailor, Germany
0.54×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Tailor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Tailor audience
#·InterestCategoryAffinity×
01G-StarFashion & Accessoires14.82×
02WE FashionFashion & Accessoires14.59×
03MARC CAINFashion & Accessoires14.29×
04EscadaFashion & Accessoires13.32×
05Gina TricotFashion & Accessoires12.48×
06OyshoFashion & Accessoires12.27×
07StradivariusShopping11.78×
08Massimo DuttiShopping10.10×
09BershkaShopping9.15×
10UniqloShopping8.47×
11Street OneFashion & Accessoires7.36×
12MangoShopping6.58×
13PrimarkShopping6.55×
14C&AShopping6.06×
15Urban OutfittersShopping6.00×
16Ralph LaurenFashion & Accessoires5.25×
17SkirtFashion & Accessoires4.04×
18UndergarmentFashion & Accessoires3.47×
19H&MShopping3.28×
20Women's clothingFashion & Accessoires2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Tailor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Tailor audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.83×
Design AffinityPREMIUM1.77×
DIY MentalityTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Tailor audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Need for SecurityCONSERVATISM0.58×
Risk AppetiteTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tom Tailor's target market in Germany?

Tom Tailor's target market in Germany covers an estimated 2,854,580 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tom Tailor customers?

78.0% of the Tom Tailor audience are female, 22.0% are male, with an average age of 39.2 years.

03

Which brands do Tom Tailor fans like most?

Tom Tailor fans show strongest brand affinity for Stradivarius (11.78×), Gina Tricot (12.48×), and Primark (6.55×) over the country average.

04

Where do Tom Tailor fans live in Germany?

Tom Tailor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Tailor fans also like?

Beyond Tom Tailor itself, the audience over-indexes on Gina Tricot (12.48×), Primark (6.55×), Uniqlo (8.47×), and Bershka (9.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Tom Tailor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tom Tailor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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