Undergarment Audience in Germany
Undergarment has an estimated audience of 9,096,204 people in Germany. 67.2% are female, 32.8% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Gina Tricot, Pandora, ICloud, Drop shipping.
The average Undergarment fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Gina Tricot, Pandora, with strongest over-indexing on Tagesschau (2.66× the country average). Demographically, the Undergarment audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Undergarment fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 39.5 |
| Estimated audience size | 9,096,204 |
Audience persona
The typical Undergarment fan in Germany is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,279,171 | 1.15× |
| Bayern | 1,584,903 | 1.08× |
| Baden-Württemberg | 1,349,183 | 1.09× |
| Niedersachsen | 925,230 | 1.05× |
| Hessen | 677,886 | 0.98× |
| Berlin | 468,476 | 1.15× |
| Rheinland-Pfalz | 445,770 | 0.98× |
| Sachsen | 433,399 | 0.97× |
| Schleswig-Holstein | 313,804 | 0.96× |
| Brandenburg | 287,752 | 1.02× |
| Sachsen-Anhalt | 223,458 | 0.95× |
| Hamburg | 222,518 | 1.08× |
| Thüringen | 211,483 | 0.91× |
| Mecklenburg-Vorpommern | 160,363 | 0.92× |
| Saarland | 87,918 | 0.79× |
| Bremen | 71,796 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.66× | Movies & TV |
| Gina Tricot | 8.11× | Fashion & Accessoires |
| Pandora | 5.71× | Fashion & Accessoires |
| ICloud | 5.32× | Technology & Electronics |
| Drop shipping | 3.24× | Shopping |
| Real property | 4.72× | Home & Garden |
| Oysho | 6.26× | Fashion & Accessoires |
| Fachhochschule | 7.09× | Business & Career |
| Western Union | 3.92× | Business & Career |
| Hermès | 2.56× | Fashion & Accessoires |
| Desigual | 8.68× | Fashion & Accessoires |
| Pets | 1.62× | Pets & Animals |
| Dailymotion | 6.06× | Movies & TV |
| Transfermarkt | 2.43× | Sports |
| Casino | 4.86× | Games |
| H&M | 1.9× | Shopping |
| Spiegel Online | 1.71× | News |
| Smallville | 7.34× | Movies & TV |
| Breuninger | 2.42× | Fashion & Accessoires |
| Tom Tailor | 4.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.47 |
| Creativity | OPEN | 1.43 |
| Sports Activity | POWER | 1.32 |
| Indulgence | JOY | 1.29 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
See Undergarment audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Undergarment have in Germany?
Undergarment has an estimated audience of 9,096,204 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Undergarment fans?
67.2% of Undergarment fans are female, 32.8% are male, with an average age of 39.5 years.
Which brands do Undergarment fans like most?
Undergarment fans show strongest brand affinity for Tagesschau (2.66×), Gina Tricot (8.11×), and Pandora (5.71×) over the country average.
Where do Undergarment fans live in Germany?
Undergarment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,279,171), Bayern (reach 1,584,903), and Baden-Württemberg (reach 1,349,183). These three regions account for the largest share of the active audience.
What other brands do Undergarment fans also like?
Beyond Undergarment itself, the audience over-indexes on Gina Tricot (8.11×), Pandora (5.71×), ICloud (5.32×), and Drop shipping (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.