Rascasse Audience Intelligence

Undergarment Audience in Germany

A data profile of the people who buy, follow and care about Undergarment in Germany — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 9,096,204 people in Germany.

#246among Topic in Germany#16in Fashion & Accessoires

The average Undergarment fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gina Tricot, Oysho, Mango, with strongest over-indexing on Gina Tricot (6.1× the country average).

Demographically, the Undergarment audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Undergarment fan in Germany is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Undergarment profile in Germany.

Audience size
9.1M
in Germany
Gender
67.2%♀
32.8% male
Age
39.5
average years
Country rank
#405
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Undergarment fans

67.2% are female, 32.8% are male, average age 39.5.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Undergarment audience in Germany
MetricValue
Female67.2%
Male32.8%
Average age39.5
Estimated audience size9,096,204
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Undergarment audience in Germany
Age bracketShare%
16-1915%
20-2922%
30-3923%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Undergarment audience comes from Germany.

Worldwide audience distribution share by country for Undergarment
CountryShare
United States21.5%
Italy5.9%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Undergarment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Undergarment fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M1.11×
02Berlin~400K1.10×
03Hamburg~200K1.07×
04Baden-Württemberg~1.5M1.06×
05Bayern~1.5M1.05×
06Niedersachsen~900K1.03×
07Brandenburg~300K1.01×
08Bremen~80K1.01×
09Hessen~700K0.99×
10Rheinland-Pfalz~400K0.98×
11Schleswig-Holstein~300K0.97×
12Sachsen-Anhalt~200K0.97×
13Sachsen~400K0.96×
14Mecklenburg-Vorpommern~200K0.96×
15Thüringen~200K0.93×
16Saarland~100K0.89×
Fig. 06

Affinity by region

Affinity by region — Undergarment, Germany
0.89×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Undergarment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Undergarment audience
#·InterestCategoryAffinity×
01OyshoFashion & Accessoires6.84×
02DesigualFashion & Accessoires6.25×
03Gina TricotFashion & Accessoires6.10×
04MangoShopping4.45×
05PandoraFashion & Accessoires3.97×
06Expensive TasteBusiness & Career3.40×
07Calvin KleinFashion & Accessoires3.18×
08Designer clothingFashion & Accessoires2.81×
09Haute coutureFashion & Accessoires2.41×
10HermèsFashion & Accessoires2.36×
11Baby foodKids & Family2.35×
12Drop shippingShopping2.21×
13LingerieFashion & Accessoires2.21×
14BreuningerFashion & Accessoires2.08×
15C&AShopping2.06×
16HobbyHome & Garden1.85×
17Luxury goodsFashion & Accessoires1.79×
18TagesschauMovies & TV1.76×
19KitchenHome & Garden1.72×
20H&MShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Undergarment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Undergarment audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.72×
IndulgenceJOY1.69×
Price SensitivityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Undergarment audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
SpiritualityBALANCE0.95×
Career OrientationPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Undergarment have in Germany?

Undergarment has an estimated audience of 9,096,204 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Undergarment fans?

67.2% of Undergarment fans are female, 32.8% are male, with an average age of 39.5 years.

03

Which brands do Undergarment fans like most?

Undergarment fans show strongest brand affinity for Gina Tricot (6.1×), Oysho (6.84×), and Mango (4.45×) over the country average.

04

Where do Undergarment fans live in Germany?

Undergarment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Undergarment fans also like?

Beyond Undergarment itself, the audience over-indexes on Oysho (6.84×), Mango (4.45×), Tagesschau (1.76×), and Hermès (2.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Undergarment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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