A data profile of the people who buy, follow and care about Undergarment in Canada — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 4,975,842 people in Canada.
The average Undergarment fan in Canada is 41.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Calvin Klein, High-net-worth individual, with strongest over-indexing on Real property (1.57× the country average).
Demographically, the Undergarment audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Undergarment fan in Canada is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Undergarment profile in Canada.
63.7% are female, 36.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.8 |
| Estimated audience size | 4,975,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Undergarment audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
Where the Undergarment audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.20× | |
| 02 | Alberta | ~700K | 1.17× | |
| 03 | Manitoba | ~200K | 1.16× | |
| 04 | British Columbia | ~800K | 1.10× | |
| 05 | Saskatchewan | ~200K | 1.09× | |
| 06 | Prince Edward Island | ~20K | 1.00× | |
| 07 | Quebec | ~1M | 0.95× | |
| 08 | Newfoundland and Labrador | ~70K | 0.94× | |
| 09 | New Brunswick | ~100K | 0.93× | |
| 10 | Nova Scotia | ~100K | 0.92× |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acne Studios | Fashion & Accessoires | 3.54× | ||
| 02 | Bottega Veneta | Fashion & Accessoires | 3.33× | ||
| 03 | Calvin Klein | Fashion & Accessoires | 3.28× | ||
| 04 | High-net-worth individual | Business & Career | 2.82× | ||
| 05 | Tommy Hilfiger | Fashion & Accessoires | 2.50× | ||
| 06 | Aerobics | Sports | 2.46× | ||
| 07 | Sun tanning | Beauty & Wellness | 2.35× | ||
| 08 | BB cream | Beauty & Wellness | 2.22× | ||
| 09 | Gothic fashion | Fashion & Accessoires | 2.04× | ||
| 10 | Michael Kors | Fashion & Accessoires | 1.91× | ||
| 11 | Balenciaga | Fashion & Accessoires | 1.91× | ||
| 12 | Bored Panda | Internet & Social Media | 1.88× | ||
| 13 | Blanket | Home & Garden | 1.80× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.75× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.67× | ||
| 16 | Gymshark | Sports | 1.66× | ||
| 17 | Real property | Home & Garden | 1.57× | ||
| 18 | Britney Spears | Music & Radio | 1.57× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.56× | ||
| 20 | Manicure | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Extroversion | THRILL | 1.27× | |
| Design Affinity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.85× | |
| Spirituality | BALANCE | 0.89× |
Undergarment has an estimated audience of 4,975,842 people in Canada, concentrated in Ontario and Quebec.
63.7% of Undergarment fans are female, 36.3% are male, with an average age of 41.8 years.
Undergarment fans show strongest brand affinity for Real property (1.57×), Calvin Klein (3.28×), and High-net-worth individual (2.82×) over the country average.
Undergarment fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Undergarment itself, the audience over-indexes on Calvin Klein (3.28×), High-net-worth individual (2.82×), Lingerie (1.75×), and Aerobics (2.46×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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