Undergarment Audience in Canada
Undergarment has an estimated audience of 4,975,842 people in Canada. 63.7% are female, 36.3% are male, average age 41.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Calvin Klein, High-net-worth individual, Lingerie, Aerobics.
The average Undergarment fan in Canada is 41.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Calvin Klein, High-net-worth individual, with strongest over-indexing on Real property (1.57× the country average). Demographically, the Undergarment audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Undergarment fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.8 |
| Estimated audience size | 4,975,842 |
Audience persona
The typical Undergarment fan in Canada is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,506,188 | 1.2× |
| Quebec | 1,132,183 | 0.95× |
| British Columbia | 816,237 | 1.1× |
| Alberta | 719,547 | 1.17× |
| Manitoba | 215,046 | 1.16× |
| Saskatchewan | 172,078 | 1.09× |
| Nova Scotia | 136,511 | 0.92× |
| New Brunswick | 106,439 | 0.93× |
| Newfoundland and Labrador | 70,846 | 0.94× |
| Prince Edward Island | 24,379 | 1.0× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.57× | Home & Garden |
| Calvin Klein | 3.28× | Fashion & Accessoires |
| High-net-worth individual | 2.82× | Business & Career |
| Lingerie | 1.75× | Fashion & Accessoires |
| Aerobics | 2.46× | Sports |
| Tommy Hilfiger | 2.5× | Fashion & Accessoires |
| Michael Kors | 1.91× | Fashion & Accessoires |
| Natural skin care | 1.56× | Beauty & Wellness |
| Bottega Veneta | 3.33× | Fashion & Accessoires |
| Acne Studios | 3.54× | Fashion & Accessoires |
| Sun tanning | 2.35× | Beauty & Wellness |
| Gymshark | 1.66× | Sports |
| Blanket | 1.8× | Home & Garden |
| Bored Panda | 1.88× | Internet & Social Media |
| Balenciaga | 1.91× | Fashion & Accessoires |
| Britney Spears | 1.57× | Music & Radio |
| Gothic fashion | 2.04× | Fashion & Accessoires |
| BB cream | 2.22× | Beauty & Wellness |
| Manicure | 1.51× | Beauty & Wellness |
| Non-alcoholic beverage | 1.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Extroversion | THRILL | 1.27 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Design Affinity | PREMIUM | 1.19 |
| Risk Appetite | THRILL | 1.16 |
| Quality Awareness | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
See Undergarment audiences in other countries
More Fashion & Accessoires audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Undergarment have in Canada?
Undergarment has an estimated audience of 4,975,842 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Undergarment fans?
63.7% of Undergarment fans are female, 36.3% are male, with an average age of 41.8 years.
Which brands do Undergarment fans like most?
Undergarment fans show strongest brand affinity for Real property (1.57×), Calvin Klein (3.28×), and High-net-worth individual (2.82×) over the country average.
Where do Undergarment fans live in Canada?
Undergarment fans in Canada are most concentrated in Ontario (reach 2,506,188), Quebec (reach 1,132,183), and British Columbia (reach 816,237). These three regions account for the largest share of the active audience.
What other brands do Undergarment fans also like?
Beyond Undergarment itself, the audience over-indexes on Calvin Klein (3.28×), High-net-worth individual (2.82×), Lingerie (1.75×), and Aerobics (2.46×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.