Rascasse Audience Intelligence

Tommy Hilfiger Target Market in United States

Tommy Hilfiger has an estimated audience of 8.1M people in United States.

#6among Premium fashion in United States
#488among brands in United States#230in Fashion & Accessoires

The average Tommy Hilfiger fan in United States is 35.9 years old, balanced, and lives primarily in California.

By number of fans, Tommy Hilfiger ranks #6 among the 48 objects in Premium fashion in United States — 16.6× the group median.

Women make up 51.4% of the fan base, 7.2 percentage points fewer than the group average.

Compared with the other 47 objects in Premium fashion, Tommy Hilfiger fans stand out for their interest in Jimmy Choo, Lanvin (clothing) and Fendi.

Most fans live in California, Florida, New York.

Top affinities include Jimmy Choo, Lanvin (clothing), Lacoste, with strongest over-indexing on Jimmy Choo (13.4× the country average).

Demographically, the Tommy Hilfiger audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

The typical Tommy Hilfiger fan in United States is balanced, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Jimmy Choo.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.1M
in United States
Gender
51.4%♀
48.6% male
Age
35.9
average years
Country rank
#4407
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tommy Hilfiger

51.4% are female, 48.6% are male, average age 35.9.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Tommy Hilfiger audience in United States
MetricValue
Female51.4%
Male48.6%
Average age35.9
Estimated audience size8.1M
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Tommy Hilfiger audience in United States
Age bracketShare%
16-2429%
25-3423%
35-4419%
45-5417%
55+13%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Tommy Hilfiger audience comes from United States.

Worldwide audience distribution share by country for Tommy Hilfiger
CountryShare
United States11.1%
Germany7.9%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tommy Hilfiger customers by region in United States
#RegionReachAffinity×
01New Jersey~500K2.22×
02New York~1M2.03×
03Florida~1M2.02×
04California~1.5M1.66×
05Mississippi~100K1.50×
06Georgia~400K1.48×
07Delaware~30K1.39×
08Texas~800K1.36×
09South Carolina~200K1.36×
10Nevada~100K1.34×
11Connecticut~100K1.31×
12Massachusetts~200K1.30×
13Maryland~200K1.28×
14Illinois~400K1.20×
15Virginia~300K1.20×
16North Carolina~300K1.18×
17Washington, District of Columbia~20K1.13×
18Alabama~100K1.09×
19Pennsylvania~300K1.06×
20Tennessee~200K1.05×
21Arizona~200K1.04×
22Washington~200K0.96×
23Rhode Island~20K0.95×
24New Hampshire~30K0.94×
25Arkansas~70K0.93×
26Michigan~200K0.89×
27Indiana~100K0.89×
28Louisiana~100K0.88×
29Ohio~200K0.83×
30Nebraska~40K0.80×
31Hawaii~30K0.80×
32Kansas~60K0.79×
33Maine~30K0.79×
34Wisconsin~100K0.77×
35Kentucky~80K0.77×
36Missouri~100K0.76×
37Colorado~100K0.75×
38Oregon~80K0.75×
39Minnesota~100K0.73×
40Utah~60K0.70×
41Oklahoma~70K0.69×
42Iowa~50K0.69×
43West Virginia~30K0.68×
44Vermont~10K0.68×
45Alaska~10K0.66×
46New Mexico~30K0.59×
47North Dakota~10K0.58×
48South Dakota~10K0.55×
49Idaho~20K0.47×
50Montana~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Tommy Hilfiger, United States
0.46×1.00×2.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tommy Hilfiger audience vs. the country average
#·InterestCategoryAffinity×
01Jimmy ChooFashion & Accessoires13.40×
02Lanvin (clothing)Fashion & Accessoires8.81×
03LacosteFashion & Accessoires8.25×
04BalenciagaFashion & Accessoires7.82×
05FendiFashion & Accessoires7.65×
06Ralph LaurenFashion & Accessoires5.80×
07Calvin KleinFashion & Accessoires5.67×
08VenmoTechnology & Electronics5.63×
09Princess PollyFashion & Accessoires5.54×
10Expensive TasteBusiness & Career4.54×
11Fashion showFashion & Accessoires4.42×
12Urban OutfittersShopping4.12×
13PacSunFashion & Accessoires4.09×
14Nordstrom RackFashion & Accessoires3.43×
15Fashion NovaShopping3.10×
16Macy'sShopping2.98×
17Louis VuittonFashion & Accessoires2.68×
18SephoraShopping2.34×
19BeautyBeauty & Wellness1.75×
20CosmeticsBeauty & Wellness1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tommy Hilfiger audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tommy Hilfiger audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.85×
Early Adopter MentalityPOWER1.77×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tommy Hilfiger audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Need for SecurityCONSERVATISM0.60×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More Premium fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tommy Hilfiger over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tommy-hilfiger-14328” · Methodology