Rascasse Audience Intelligence

Calvin Klein Target Market in United States

A data profile of the people who buy, follow and care about Calvin Klein in United States — modelled from more than twelve digital signal sources. Calvin Klein has an estimated audience of 9,691,047 people in United States.

#5among Premium fashion in United States#378among Brand in United States#188in Fashion & Accessoires

The average Calvin Klein fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Coach, Macy's, Beauty, with strongest over-indexing on Coach (5.32× the country average).

Demographically, the Calvin Klein audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calvin Klein fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Coach.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calvin Klein profile in United States.

Audience size
9.7M
in United States
Gender
64.6%♀
35.4% male
Age
36.9
average years
Country rank
#3696
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Calvin Klein

64.6% are female, 35.4% are male, average age 36.9.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Calvin Klein audience in United States
MetricValue
Female64.6%
Male35.4%
Average age36.9
Estimated audience size9,691,047
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Calvin Klein audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Calvin Klein audience comes from United States.

Worldwide audience distribution share by country for Calvin Klein
CountryShare
United States13.2%
Italy7.1%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calvin Klein audience in United States is strongest.

Fig. 05

Top regions by affinity

Calvin Klein customers by region in United States
#RegionReachAffinity×
01New York~1M1.90×
02New Jersey~400K1.77×
03California~1.5M1.61×
04Massachusetts~300K1.41×
05Florida~900K1.39×
06Nevada~100K1.33×
07Arizona~300K1.29×
08Connecticut~100K1.28×
09Washington, District of Columbia~40K1.27×
10Illinois~400K1.24×
11Delaware~30K1.23×
12Maryland~200K1.19×
13Hawaii~50K1.14×
14Texas~900K1.13×
15Virginia~300K1.11×
16Pennsylvania~300K1.07×
17Washington~200K1.07×
18Rhode Island~30K1.07×
19Colorado~200K1.01×
20Oregon~100K0.99×
21New Hampshire~40K0.99×
22Alaska~20K0.98×
23Georgia~300K0.95×
24Michigan~200K0.95×
25Maine~30K0.94×
26Minnesota~100K0.93×
27Utah~80K0.92×
28Wisconsin~100K0.90×
29Indiana~200K0.89×
30Kentucky~100K0.85×
31Ohio~200K0.84×
32North Carolina~200K0.84×
33New Mexico~40K0.84×
34Tennessee~200K0.83×
35Missouri~100K0.83×
36Vermont~10K0.83×
37South Carolina~100K0.81×
38North Dakota~20K0.81×
39Alabama~100K0.80×
40Iowa~60K0.80×
41Nebraska~40K0.80×
42Kansas~60K0.78×
43Louisiana~90K0.77×
44South Dakota~20K0.76×
45Arkansas~60K0.75×
46Oklahoma~80K0.74×
47Mississippi~60K0.74×
48West Virginia~30K0.72×
49Idaho~30K0.70×
50Montana~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Calvin Klein, United States
0.67×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calvin Klein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calvin Klein audience
#·InterestCategoryAffinity×
01LacosteFashion & Accessoires8.57×
02Cotton OnFashion & Accessoires7.18×
03Tommy HilfigerFashion & Accessoires7.17×
04CoachFashion & Accessoires5.32×
05Princess PollyFashion & Accessoires5.22×
06Ready-to-wearFashion & Accessoires4.44×
07Ralph LaurenFashion & Accessoires4.18×
08Michael KorsFashion & Accessoires3.63×
09JeansFashion & Accessoires3.25×
10Haute coutureFashion & Accessoires2.89×
11Macy'sShopping2.81×
12UndergarmentFashion & Accessoires2.39×
13Nordstrom rackFashion & Accessoires2.06×
14FragrancesBeauty & Wellness2.01×
15Kohl'sShopping1.91×
16Texas RoadhouseFood & Beverages1.87×
17ShoesFashion & Accessoires1.68×
18BeautyBeauty & Wellness1.62×
19FIFA World CupSports1.60×
20WomanKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calvin Klein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calvin Klein audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.55×
IndulgenceJOY1.55×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calvin Klein audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.75×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Calvin Klein's target market in United States?

Calvin Klein's target market in United States covers an estimated 9,691,047 people, concentrated in California and New York.

02

What is the gender split and age of Calvin Klein customers?

64.6% of the Calvin Klein audience are female, 35.4% are male, with an average age of 36.9 years.

03

Which brands do Calvin Klein fans like most?

Calvin Klein fans show strongest brand affinity for Coach (5.32×), Macy's (2.81×), and Beauty (1.62×) over the country average.

04

Where do Calvin Klein fans live in United States?

Calvin Klein fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Calvin Klein fans also like?

Beyond Calvin Klein itself, the audience over-indexes on Macy's (2.81×), Beauty (1.62×), Tommy Hilfiger (7.17×), and Lacoste (8.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See Calvin Klein audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calvin Klein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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