Calvin Klein Audience in United States
Calvin Klein has an estimated audience of 9,529,510 people in United States. 64.6% are female, 35.4% are male, average age 36.9. Top regions: California, New York, Texas. Top brand affinities: Macy's, Coach, Beauty, Tommy Hilfiger, Lacoste.
The average Calvin Klein fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Macy's, Coach, Beauty, with strongest over-indexing on Macy's (2.81× the country average). Demographically, the Calvin Klein audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Calvin Klein fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 36.9 |
| Estimated audience size | 9,529,510 |
Audience persona
The typical Calvin Klein fan in United States is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Macy's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,837,878 | 1.75× |
| New York | 1,074,351 | 2.02× |
| Texas | 989,329 | 1.21× |
| Florida | 896,534 | 1.39× |
| New Jersey | 459,324 | 1.9× |
| Illinois | 420,085 | 1.32× |
| Pennsylvania | 347,525 | 1.08× |
| Georgia | 285,508 | 0.97× |
| Massachusetts | 273,538 | 1.46× |
| Virginia | 268,426 | 1.16× |
| Arizona | 260,133 | 1.34× |
| Ohio | 252,559 | 0.86× |
| North Carolina | 249,472 | 0.87× |
| Michigan | 241,028 | 0.97× |
| Washington | 218,274 | 1.14× |
| Maryland | 200,056 | 1.22× |
| Indiana | 158,465 | 0.91× |
| Tennessee | 155,803 | 0.82× |
| Colorado | 153,620 | 1.02× |
| Wisconsin | 129,059 | 0.9× |
| Minnesota | 124,964 | 0.92× |
| Missouri | 123,026 | 0.8× |
| Nevada | 122,613 | 1.33× |
| Connecticut | 121,059 | 1.27× |
| South Carolina | 109,999 | 0.77× |
| Oregon | 109,900 | 1.01× |
| Alabama | 103,319 | 0.78× |
| Kentucky | 96,669 | 0.81× |
| Louisiana | 89,715 | 0.73× |
| Utah | 78,257 | 0.92× |
| Oklahoma | 77,941 | 0.74× |
| Iowa | 62,055 | 0.79× |
| Kansas | 56,925 | 0.76× |
| Arkansas | 56,383 | 0.72× |
| Mississippi | 55,383 | 0.71× |
| Hawaii | 45,574 | 1.11× |
| New Mexico | 39,870 | 0.83× |
| Nebraska | 37,288 | 0.78× |
| Washington, District of Columbia | 36,195 | 1.26× |
| New Hampshire | 35,645 | 0.95× |
| Idaho | 31,268 | 0.65× |
| Maine | 31,247 | 0.92× |
| Rhode Island | 30,087 | 0.99× |
| West Virginia | 29,756 | 0.67× |
| Delaware | 29,063 | 1.11× |
| Alaska | 19,094 | 0.94× |
| Montana | 16,662 | 0.63× |
| South Dakota | 15,675 | 0.71× |
| North Dakota | 14,740 | 0.75× |
| Vermont | 12,585 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macy's | 2.81× | Shopping |
| Coach | 5.32× | Fashion & Accessoires |
| Beauty | 1.62× | Beauty & Wellness |
| Tommy Hilfiger | 7.17× | Fashion & Accessoires |
| Lacoste | 8.57× | Fashion & Accessoires |
| Jeans | 3.25× | Fashion & Accessoires |
| Shoes | 1.68× | Fashion & Accessoires |
| Undergarment | 2.39× | Fashion & Accessoires |
| Kohl's | 1.91× | Shopping |
| Princess Polly | 5.22× | Fashion & Accessoires |
| Macy's | 1.73× | Shopping |
| Ralph Lauren | 4.18× | Fashion & Accessoires |
| Fragrances | 2.01× | Beauty & Wellness |
| Woman | 1.51× | Kids & Family |
| Texas Roadhouse | 1.87× | Food & Beverages |
| Cotton On | 7.18× | Fashion & Accessoires |
| Haute couture | 2.89× | Fashion & Accessoires |
| Ready-to-wear | 4.44× | Fashion & Accessoires |
| Michael Kors | 3.63× | Fashion & Accessoires |
| New Balance | 2.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Luxury Orientation | PREMIUM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Design Affinity | PREMIUM | 1.47 |
| Extroversion | THRILL | 1.36 |
| Indulgence | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Italy | 7.3% |
| Japan | 6.4% |
See Calvin Klein audiences in other countries
More Premium fashion audiences in United States
- Michael Kors (13,882,075)
- Ralph Lauren (13,440,905)
- Versace (10,027,955)
- Tommy Hilfiger (7,533,566)
- Armani (6,789,362)
Frequently asked questions
How many fans does Calvin Klein have in United States?
Calvin Klein has an estimated audience of 9,529,510 people in United States, concentrated in California and New York.
What is the gender split and age of Calvin Klein fans?
64.6% of Calvin Klein fans are female, 35.4% are male, with an average age of 36.9 years.
Which brands do Calvin Klein fans like most?
Calvin Klein fans show strongest brand affinity for Macy's (2.81×), Coach (5.32×), and Beauty (1.62×) over the country average.
Where do Calvin Klein fans live in United States?
Calvin Klein fans in United States are most concentrated in California (reach 1,837,878), New York (reach 1,074,351), and Texas (reach 989,329). These three regions account for the largest share of the active audience.
What other brands do Calvin Klein fans also like?
Beyond Calvin Klein itself, the audience over-indexes on Coach (5.32×), Beauty (1.62×), Tommy Hilfiger (7.17×), and Lacoste (8.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Calvin Klein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.