Rascasse Audience Intelligence

Tommy Hilfiger Target Market in United States

A data profile of the people who buy, follow and care about Tommy Hilfiger in United States — modelled from more than twelve digital signal sources. Tommy Hilfiger has an estimated audience of 7,550,355 people in United States.

#6among Premium fashion in United States#487among Brand in United States#244in Fashion & Accessoires

The average Tommy Hilfiger fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Jimmy Choo, Balenciaga, Macy's, with strongest over-indexing on Jimmy Choo (13.4× the country average).

Demographically, the Tommy Hilfiger audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tommy Hilfiger fan in United States is balanced, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Jimmy Choo.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tommy Hilfiger profile in United States.

Audience size
7.6M
in United States
Gender
51.4%♀
48.6% male
Age
35.2
average years
Country rank
#4695
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tommy Hilfiger

51.4% are female, 48.6% are male, average age 35.2.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Tommy Hilfiger audience in United States
MetricValue
Female51.4%
Male48.6%
Average age35.2
Estimated audience size7,550,355
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Tommy Hilfiger audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Tommy Hilfiger audience comes from United States.

Worldwide audience distribution share by country for Tommy Hilfiger
CountryShare
United States11.2%
Germany7.3%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tommy Hilfiger audience in United States is strongest.

Fig. 05

Top regions by affinity

Tommy Hilfiger customers by region in United States
#RegionReachAffinity×
01New Jersey~400K2.22×
02New York~900K2.03×
03Florida~1M2.02×
04California~1.5M1.66×
05Mississippi~90K1.50×
06Georgia~300K1.48×
07Delaware~30K1.39×
08Texas~900K1.36×
09South Carolina~200K1.36×
10Nevada~100K1.34×
11Connecticut~100K1.31×
12Massachusetts~200K1.30×
13Maryland~200K1.28×
14Illinois~300K1.20×
15Virginia~200K1.20×
16North Carolina~300K1.18×
17Washington, District of Columbia~30K1.13×
18Alabama~100K1.09×
19Pennsylvania~300K1.06×
20Tennessee~200K1.05×
21Arizona~200K1.04×
22Washington~100K0.96×
23Rhode Island~20K0.95×
24New Hampshire~30K0.94×
25Arkansas~60K0.93×
26Michigan~200K0.89×
27Indiana~100K0.89×
28Louisiana~90K0.88×
29Ohio~200K0.83×
30Nebraska~30K0.80×
31Hawaii~30K0.80×
32Kansas~50K0.79×
33Maine~20K0.79×
34Wisconsin~90K0.77×
35Kentucky~70K0.77×
36Missouri~90K0.76×
37Colorado~90K0.75×
38Oregon~60K0.75×
39Minnesota~80K0.73×
40Utah~50K0.70×
41Oklahoma~60K0.69×
42Iowa~40K0.69×
43West Virginia~20K0.68×
44Vermont~9K0.68×
45Alaska~10K0.66×
46New Mexico~20K0.59×
47North Dakota~9K0.58×
48South Dakota~9K0.55×
49Idaho~20K0.47×
50Montana~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Tommy Hilfiger, United States
0.46×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tommy Hilfiger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tommy Hilfiger audience
#·InterestCategoryAffinity×
01Jimmy ChooFashion & Accessoires13.40×
02Lanvin (clothing)Fashion & Accessoires8.81×
03LacosteFashion & Accessoires8.25×
04BalenciagaFashion & Accessoires7.82×
05FendiFashion & Accessoires7.65×
06Ralph LaurenFashion & Accessoires5.80×
07Calvin KleinFashion & Accessoires5.67×
08VenmoTechnology & Electronics5.63×
09Princess PollyFashion & Accessoires5.54×
10Expensive TasteBusiness & Career4.54×
11Fashion showFashion & Accessoires4.42×
12Urban OutfittersShopping4.12×
13PacSunFashion & Accessoires4.09×
14Nordstrom rackFashion & Accessoires3.43×
15Fashion NovaShopping3.10×
16Macy'sShopping2.98×
17SephoraShopping2.34×
18SpotifyInternet & Social Media1.77×
19BeautyBeauty & Wellness1.75×
20CosmeticsBeauty & Wellness1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tommy Hilfiger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tommy Hilfiger audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.85×
Early Adopter MentalityPOWER1.77×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tommy Hilfiger audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Need for SecurityCONSERVATISM0.60×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tommy Hilfiger's target market in United States?

Tommy Hilfiger's target market in United States covers an estimated 7,550,355 people, concentrated in California and Florida.

02

What is the gender split and age of Tommy Hilfiger customers?

51.4% of the Tommy Hilfiger audience are female, 48.6% are male, with an average age of 35.2 years.

03

Which brands do Tommy Hilfiger fans like most?

Tommy Hilfiger fans show strongest brand affinity for Jimmy Choo (13.4×), Balenciaga (7.82×), and Macy's (2.98×) over the country average.

04

Where do Tommy Hilfiger fans live in United States?

Tommy Hilfiger fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Tommy Hilfiger fans also like?

Beyond Tommy Hilfiger itself, the audience over-indexes on Balenciaga (7.82×), Macy's (2.98×), Nordstrom rack (3.43×), and Fendi (7.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tommy Hilfiger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tommy Hilfiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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