Tommy Hilfiger Audience in United States

Tommy Hilfiger logo

Tommy Hilfiger has an estimated audience of 7,533,565 people in United States. 51.4% are female, 48.6% are male, average age 35.2. Top regions: California, Florida, Texas. Top brand affinities: Jimmy Choo, Balenciaga, Macy's, Nordstrom rack, Fendi.

The average Tommy Hilfiger fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Jimmy Choo, Balenciaga, Macy's, with strongest over-indexing on Jimmy Choo (13.4× the country average). Demographically, the Tommy Hilfiger audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Tommy Hilfiger fans

Demographic split for Tommy Hilfiger audience in United States
MetricValue
Female51.4%
Male48.6%
Average age35.2
Estimated audience size7,533,565

Audience persona

The typical Tommy Hilfiger fan in United States is balanced, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Jimmy Choo.

Top regions in United States

Top regions ranked by reach for Tommy Hilfiger in United States
RegionReachAffinity
California1,459,9461.76×
Florida931,2781.83×
Texas902,6521.39×
New York877,8052.09×
New Jersey445,8792.33×
Georgia354,0721.53×
Illinois315,6881.26×
North Carolina273,8931.21×
Pennsylvania271,0381.07×
Virginia226,1321.23×
Massachusetts200,0681.35×
Ohio193,8890.84×
Michigan183,0310.93×
Maryland168,1401.3×
Arizona164,3281.07×
Tennessee159,7121.06×
South Carolina154,1231.36×
Washington149,8690.99×
Indiana126,3420.92×
Alabama116,7251.11×
Connecticut101,0371.34×
Nevada93,4601.28×
Missouri92,9920.77×
Colorado90,0410.76×
Wisconsin89,3730.79×
Mississippi88,7381.43×
Louisiana80,3720.83×
Minnesota78,6680.73×
Kentucky69,3990.73×
Oregon67,8890.79×
Arkansas56,1290.9×
Oklahoma55,9200.67×
Utah48,6190.72×
Kansas43,6660.74×
Iowa42,8250.69×
Nebraska28,5290.76×
New Hampshire26,8810.91×
Washington, District of Columbia26,3311.16×
Delaware26,0291.25×
New Mexico22,8610.61×
West Virginia22,4260.64×
Hawaii22,1270.68×
Rhode Island21,5420.9×
Maine20,4420.76×
Idaho16,9570.45×
Alaska9,5910.6×
Vermont8,9280.68×
South Dakota8,5210.49×
North Dakota8,2970.54×
Montana8,0890.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tommy Hilfiger audience
BrandAffinityCategory
Jimmy Choo13.4×Fashion & Accessoires
Balenciaga7.82×Fashion & Accessoires
Macy's2.98×Shopping
Nordstrom rack3.43×Fashion & Accessoires
Fendi7.65×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Ralph Lauren5.8×Fashion & Accessoires
Fashion show4.42×Fashion & Accessoires
Urban Outfitters4.12×Shopping
Lacoste8.25×Fashion & Accessoires
Lanvin (clothing)8.81×Fashion & Accessoires
Fashion Nova3.1×Shopping
Expensive Taste4.54×Business & Career
Calvin Klein5.67×Fashion & Accessoires
Cosmetics1.66×Beauty & Wellness
Sephora2.34×Shopping
Spotify1.77×Internet & Social Media
Venmo5.63×Technology & Electronics
Princess Polly5.54×Fashion & Accessoires
PacSun4.09×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tommy Hilfiger audience
TraitClusterScore
SustainabilityBALANCE2.08
LGBTQ+ IdentityOPEN1.95
Luxury OrientationPREMIUM1.77
Early Adopter MentalityPOWER1.71
Design AffinityPREMIUM1.58
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Tommy Hilfiger
CountryShare
United States11.3%
Germany7.4%
Italy6.7%

See Tommy Hilfiger audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Tommy Hilfiger have in United States?

Tommy Hilfiger has an estimated audience of 7,533,565 people in United States, concentrated in California and Florida.

What is the gender split and age of Tommy Hilfiger fans?

51.4% of Tommy Hilfiger fans are female, 48.6% are male, with an average age of 35.2 years.

Which brands do Tommy Hilfiger fans like most?

Tommy Hilfiger fans show strongest brand affinity for Jimmy Choo (13.4×), Balenciaga (7.82×), and Macy's (2.98×) over the country average.

Where do Tommy Hilfiger fans live in United States?

Tommy Hilfiger fans in United States are most concentrated in California (reach 1,459,946), Florida (reach 931,278), and Texas (reach 902,652). These three regions account for the largest share of the active audience.

What other brands do Tommy Hilfiger fans also like?

Beyond Tommy Hilfiger itself, the audience over-indexes on Balenciaga (7.82×), Macy's (2.98×), Nordstrom rack (3.43×), and Fendi (7.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tommy Hilfiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.