A data profile of the people who buy, follow and care about Tommy Hilfiger in Spain — modelled from more than twelve digital signal sources. Tommy Hilfiger has an estimated audience of 2,783,535 people in Spain.
The average Tommy Hilfiger fan in Spain is 42.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include El País (Uruguay), Stradivarius, Primark, with strongest over-indexing on El País (Uruguay) (5.71× the country average).
Demographically, the Tommy Hilfiger audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tommy Hilfiger fan in Spain is more female, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for El País (Uruguay).
The key figures that characterise the Tommy Hilfiger profile in Spain.
65.5% are female, 34.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 42.3 |
| Estimated audience size | 2,783,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Tommy Hilfiger audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.2% |
| Germany | 7.3% |
| Italy | 6.7% |
Where the Tommy Hilfiger audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~600K | 1.16× | |
| 02 | Comunidad Valenciana | ~400K | 1.15× | |
| 03 | Andalusia | ~600K | 1.13× | |
| 04 | Galicia | ~100K | 1.12× | |
| 05 | Region of Murcia | ~100K | 1.11× | |
| 06 | Castile and León | ~100K | 1.08× | |
| 07 | Castilla-La Mancha | ~100K | 1.04× | |
| 08 | Principality of Asturias | ~70K | 1.03× | |
| 09 | Extremadura | ~60K | 1.01× | |
| 10 | Community of Madrid | ~500K | 1.00× | |
| 11 | Balearic Islands | ~80K | 1.00× | |
| 12 | Aragon | ~70K | 1.00× | |
| 13 | Cantabria | ~30K | 0.95× | |
| 14 | Basque Autonomous Country | ~90K | 0.88× | |
| 15 | Canary Islands | ~100K | 0.81× | |
| 16 | Navarre | ~30K | 0.79× | |
| 17 | La Rioja | ~10K | 0.79× |
The strongest cross-interests of the Tommy Hilfiger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El País (Uruguay) | News | 5.71× | ||
| 02 | Céline | Fashion & Accessoires | 4.83× | ||
| 03 | Burberry | Fashion & Accessoires | 3.22× | ||
| 04 | Carolina Herrera (fashion designer) | Fashion & Accessoires | 3.04× | ||
| 05 | Michael Kors | Fashion & Accessoires | 2.92× | ||
| 06 | Hermès | Fashion & Accessoires | 2.66× | ||
| 07 | Prada | Fashion & Accessoires | 2.55× | ||
| 08 | Cortefiel | Fashion & Accessoires | 2.32× | ||
| 09 | Louis Vuitton | Fashion & Accessoires | 2.13× | ||
| 10 | Uniqlo | Shopping | 2.10× | ||
| 11 | Oysho | Fashion & Accessoires | 2.04× | ||
| 12 | Real Oviedo | Sports | 1.91× | ||
| 13 | Haute couture | Fashion & Accessoires | 1.89× | ||
| 14 | Stradivarius | Shopping | 1.88× | ||
| 15 | Revista HOLA | News | 1.80× | ||
| 16 | Sneakers (footwear) | Fashion & Accessoires | 1.80× | ||
| 17 | H&M | Shopping | 1.76× | ||
| 18 | Parfois (fashion accessories) | Fashion & Accessoires | 1.74× | ||
| 19 | Primark | Shopping | 1.63× | ||
| 20 | Undergarment | Fashion & Accessoires | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Design Affinity | PREMIUM | 1.20× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Convenience Orientation | PREMIUM | 0.73× |
Tommy Hilfiger's target market in Spain covers an estimated 2,783,535 people, concentrated in Andalusia and Catalonia.
65.5% of the Tommy Hilfiger audience are female, 34.5% are male, with an average age of 42.3 years.
Tommy Hilfiger fans show strongest brand affinity for El País (Uruguay) (5.71×), Stradivarius (1.88×), and Primark (1.63×) over the country average.
Tommy Hilfiger fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tommy Hilfiger itself, the audience over-indexes on Stradivarius (1.88×), Primark (1.63×), Cortefiel (2.32×), and Oysho (2.04×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tommy Hilfiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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