Mango Audience in Germany
Mango has an estimated audience of 4,082,643 people in Germany. 72.9% are female, 27.1% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Combat sport, Mothercare, Bank account, Information sensitivity.
The average Mango fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Combat sport, Mothercare, with strongest over-indexing on Home Office (1.99× the country average). Demographically, the Mango audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Mango fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 38.0 |
| Estimated audience size | 4,082,643 |
Audience persona
The typical Mango fan in Germany is more female, around 38.0 years old, with strong Creativity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,239,301 | 1.39× |
| Bayern | 921,411 | 1.4× |
| Baden-Württemberg | 724,706 | 1.3× |
| Hessen | 423,005 | 1.36× |
| Niedersachsen | 410,820 | 1.04× |
| Berlin | 273,545 | 1.5× |
| Rheinland-Pfalz | 201,009 | 0.98× |
| Hamburg | 143,404 | 1.55× |
| Schleswig-Holstein | 136,909 | 0.93× |
| Sachsen | 131,099 | 0.65× |
| Brandenburg | 81,478 | 0.64× |
| Thüringen | 53,351 | 0.51× |
| Sachsen-Anhalt | 52,784 | 0.5× |
| Mecklenburg-Vorpommern | 37,777 | 0.48× |
| Bremen | 36,131 | 1.03× |
| Saarland | 35,744 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.99× | Business & Career |
| Combat sport | 1.66× | Sports |
| Mothercare | 2× | Kids & Family |
| Bank account | 2.72× | Business & Career |
| Information sensitivity | 4.64× | Technology & Electronics |
| Cachorro | 2.76× | Pets & Animals |
| Jersey (fabric) | 3.12× | Fashion & Accessoires |
| Home Delivery | 1.65× | Food & Beverages |
| Ireen Sheer | 1.58× | Music & Radio |
| Ipekyol | 2.14× | Shopping |
| Headhunters (film) | 2.45× | Movies & TV |
| Japanese New Year | 4.89× | Travel & Leisure |
| Figure painting (hobby) | 2.04× | Arts & Culture |
| Japanese domestic market | 2.35× | Politics & Society |
| The Specials | 4.16× | Music & Radio |
| Intrusion prevention system | 3.41× | Technology & Electronics |
| Jacob Tremblay | 2.29× | Movies & TV |
| Jason Clarke (actor) | 2.14× | Movies & TV |
| Food allergy | 3.13× | Health |
| Roger Federer | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.7 |
| Sustainability | BALANCE | 1.64 |
| Design Affinity | PREMIUM | 1.42 |
| Healthy Lifestyle | BALANCE | 1.31 |
| DIY Mentality | THRILL | 1.29 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 7.7% |
| Italy | 7.3% |
| United States | 7.1% |
See Mango audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Mango have in Germany?
Mango has an estimated audience of 4,082,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mango fans?
72.9% of Mango fans are female, 27.1% are male, with an average age of 38.0 years.
Which brands do Mango fans like most?
Mango fans show strongest brand affinity for Home Office (1.99×), Combat sport (1.66×), and Mothercare (2×) over the country average.
Where do Mango fans live in Germany?
Mango fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,239,301), Bayern (reach 921,411), and Baden-Württemberg (reach 724,706). These three regions account for the largest share of the active audience.
What other brands do Mango fans also like?
Beyond Mango itself, the audience over-indexes on Combat sport (1.66×), Mothercare (2×), Bank account (2.72×), and Information sensitivity (4.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.