Party dress Audience in Germany
Party dress has an estimated audience of 3,715,273 people in Germany. 78.0% are female, 22.0% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Designer clothing, Discount stores, Gown, Women's clothing, Wedding reception.
The average Party dress fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Designer clothing, Discount stores, Gown, with strongest over-indexing on Designer clothing (3.5× the country average). Demographically, the Party dress audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Party dress fans
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 39.1 |
| Estimated audience size | 3,715,273 |
Audience persona
The typical Party dress fan in Germany is more female, around 39.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Designer clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 940,429 | 1.16× |
| Bayern | 802,211 | 1.34× |
| Hessen | 539,786 | 1.91× |
| Baden-Württemberg | 510,169 | 1.01× |
| Niedersachsen | 305,644 | 0.85× |
| Berlin | 294,146 | 1.77× |
| Rheinland-Pfalz | 154,453 | 0.83× |
| Schleswig-Holstein | 134,632 | 1.01× |
| Hamburg | 131,859 | 1.57× |
| Sachsen | 121,672 | 0.67× |
| Brandenburg | 77,914 | 0.68× |
| Thüringen | 50,164 | 0.53× |
| Sachsen-Anhalt | 43,942 | 0.46× |
| Mecklenburg-Vorpommern | 43,689 | 0.62× |
| Bremen | 30,326 | 0.95× |
| Saarland | 30,067 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Designer clothing | 3.5× | Fashion & Accessoires |
| Discount stores | 1.62× | Shopping |
| Gown | 3.75× | Fashion & Accessoires |
| Women's clothing | 1.77× | Fashion & Accessoires |
| Wedding reception | 3.69× | Kids & Family |
| Linen | 4.38× | Fashion & Accessoires |
| Blouse | 2.67× | Fashion & Accessoires |
| H&M | 1.54× | Shopping |
| Indian wedding clothes | 5.84× | Fashion & Accessoires |
| Skirt | 2.34× | Fashion & Accessoires |
| Dresses | 1.76× | Fashion & Accessoires |
| Fashion design | 1.59× | Business & Career |
| Men's clothing | 1.66× | Fashion & Accessoires |
| Personalised Gifts | 3.53× | Home & Garden |
| Galatasaray S.K. | 1.6× | Sports |
| Pakistani clothing | 5.24× | Fashion & Accessoires |
| Boutiques | 1.56× | Fashion & Accessoires |
| Shopping malls | 1.58× | Shopping |
| Shalwar kameez | 5.02× | Fashion & Accessoires |
| Sari | 4.23× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.96 |
| Sustainability | BALANCE | 1.37 |
| DIY Mentality | THRILL | 1.26 |
| Pet Ownership | JOY | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.0% |
| India | 10.1% |
| Italy | 4.8% |
See Party dress audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Party dress have in Germany?
Party dress has an estimated audience of 3,715,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Party dress fans?
78.0% of Party dress fans are female, 22.0% are male, with an average age of 39.1 years.
Which brands do Party dress fans like most?
Party dress fans show strongest brand affinity for Designer clothing (3.5×), Discount stores (1.62×), and Gown (3.75×) over the country average.
Where do Party dress fans live in Germany?
Party dress fans in Germany are most concentrated in Nordrhein-Westfalen (reach 940,429), Bayern (reach 802,211), and Hessen (reach 539,786). These three regions account for the largest share of the active audience.
What other brands do Party dress fans also like?
Beyond Party dress itself, the audience over-indexes on Discount stores (1.62×), Gown (3.75×), Women's clothing (1.77×), and Wedding reception (3.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Party dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.