Rascasse Audience Intelligence

Party dress Audience in Germany

A data profile of the people who buy, follow and care about Party dress in Germany — modelled from more than twelve digital signal sources. Party dress has an estimated audience of 3,715,273 people in Germany.

#1006among Topic in Germany#80in Fashion & Accessoires

The average Party dress fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Designer clothing, Discount stores, Gown, with strongest over-indexing on Designer clothing (3.5× the country average).

Demographically, the Party dress audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Party dress fan in Germany is more female, around 39.1 years old, with strong Individualism tendencies and a notable affinity for Designer clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Party dress profile in Germany.

Audience size
3.7M
in Germany
Gender
78.0%♀
22.0% male
Age
39.1
average years
Country rank
#1622
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Party dress fans

78.0% are female, 22.0% are male, average age 39.1.

Fig. 02

Gender split

78.0%
Female
22.0%
Male
Demographic split for Party dress audience in Germany
MetricValue
Female78.0%
Male22.0%
Average age39.1
Estimated audience size3,715,273
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Party dress audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Party dress audience comes from Germany.

Worldwide audience distribution share by country for Party dress
CountryShare
United States11.0%
India10.1%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Party dress audience in Germany is strongest.

Fig. 05

Top regions by affinity

Party dress fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.83×
02Berlin~300K1.64×
03Hamburg~100K1.45×
04Bayern~800K1.28×
05Nordrhein-Westfalen~900K1.10×
06Bremen~30K1.02×
07Baden-Württemberg~500K1.00×
08Schleswig-Holstein~100K0.99×
09Saarland~40K0.90×
10Rheinland-Pfalz~200K0.89×
11Niedersachsen~300K0.87×
12Mecklenburg-Vorpommern~60K0.84×
13Brandenburg~100K0.83×
14Thüringen~80K0.81×
15Sachsen-Anhalt~80K0.80×
16Sachsen~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Party dress, Germany
0.76×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Party dress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Party dress audience
#·InterestCategoryAffinity×
01Indian wedding clothesFashion & Accessoires5.84×
02Pakistani clothingFashion & Accessoires5.24×
03Shalwar kameezFashion & Accessoires5.02×
04LinenFashion & Accessoires4.38×
05SariFashion & Accessoires4.23×
06GownFashion & Accessoires3.75×
07Wedding receptionKids & Family3.69×
08Personalised GiftsHome & Garden3.53×
09Designer clothingFashion & Accessoires3.50×
10BlouseFashion & Accessoires2.67×
11SkirtFashion & Accessoires2.34×
12Women's clothingFashion & Accessoires1.77×
13DressesFashion & Accessoires1.76×
14Men's clothingFashion & Accessoires1.66×
15Discount storesShopping1.62×
16Galatasaray S.K.Sports1.60×
17Fashion designBusiness & Career1.59×
18Shopping mallsShopping1.58×
19BoutiquesFashion & Accessoires1.56×
20H&MShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Party dress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Party dress audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.58×
Design AffinityPREMIUM1.39×
MindfulnessBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Party dress audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Career OrientationPOWER0.76×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Party dress have in Germany?

Party dress has an estimated audience of 3,715,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Party dress fans?

78.0% of Party dress fans are female, 22.0% are male, with an average age of 39.1 years.

03

Which brands do Party dress fans like most?

Party dress fans show strongest brand affinity for Designer clothing (3.5×), Discount stores (1.62×), and Gown (3.75×) over the country average.

04

Where do Party dress fans live in Germany?

Party dress fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~800K), and Hessen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Party dress fans also like?

Beyond Party dress itself, the audience over-indexes on Discount stores (1.62×), Gown (3.75×), Women's clothing (1.77×), and Wedding reception (3.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Party dress audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Party dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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