Sari Audience in Germany
Sari has an estimated audience of 1,467,568 people in Germany. 68.4% are female, 31.6% are male, average age 34.0. Top brand affinities: Gil Ofarim, Cachorro, Bank account, Collectable, Christmas Gift.
Top brand affinities include Gil Ofarim, Cachorro, Bank account, with strongest over-indexing on Gil Ofarim (3.88× the country average). Demographically, the Sari audience skews more female with an average age of 34.0, and over-indexes on personality traits such as DIY Mentality, Sustainability.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sari fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 34.0 |
| Estimated audience size | 1,467,568 |
Audience persona
The typical Sari fan in Germany is more female, around 34.0 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.88× | Music & Radio |
| Cachorro | 9.14× | Pets & Animals |
| Bank account | 3.41× | Business & Career |
| Collectable | 1.54× | Kids & Family |
| Christmas Gift | 1.55× | Kids & Family |
| Ipekyol | 3.44× | Shopping |
| Commercial mortgage | 1.66× | Business & Career |
| Ireen Sheer | 2.25× | Music & Radio |
| Jeepney | 13.04× | Cars & Mobility |
| Nurse education | 1.71× | Kids & Family |
| Sixx | 2.03× | Movies & TV |
| Liberace | 3.75× | Music & Radio |
| Picnic | 2.09× | Kids & Family |
| Buddy – The Buddy Holly Story | 2.65× | Music & Radio |
| Nationality | 1.58× | Politics & Society |
| Joshua Jackson | 2.43× | Movies & TV |
| Women's empowerment | 1.88× | Politics & Society |
| Fantasy Earth: Zero | 3.26× | Games |
| John Frusciante | 4.73× | Music & Radio |
| Oral, Kazakhstan | 3.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.92 |
| Sustainability | BALANCE | 1.87 |
| Design Affinity | PREMIUM | 1.84 |
| Luxury Orientation | PREMIUM | 1.83 |
| Sports Activity | POWER | 1.73 |
| Travelling | THRILL | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 35.2% |
| United States | 10.7% |
| Japan | 6.4% |
See Sari audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.