Rascasse Audience Intelligence

Sari Audience in Germany

A data profile of the people who buy, follow and care about Sari in Germany — modelled from more than twelve digital signal sources. Sari has an estimated audience of 1,467,568 people in Germany.

#2446among Topic in Germany#240in Fashion & Accessoires

The average Sari fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shopping Queen, Wedding Planners, Accenture, with strongest over-indexing on Shopping Queen (14.53× the country average).

Demographically, the Sari audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sari fan in Germany is more female, around 34.0 years old, with strong Career Orientation tendencies and a notable affinity for Shopping Queen.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sari profile in Germany.

Audience size
1.5M
in Germany
Gender
68.4%♀
31.6% male
Age
34.0
average years
Country rank
#4550
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sari fans

68.4% are female, 31.6% are male, average age 34.0.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Sari audience in Germany
MetricValue
Female68.4%
Male31.6%
Average age34.0
Estimated audience size1,467,568
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Sari audience in Germany
Age bracketShare%
16-1932%
20-2923%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Sari audience comes from Germany.

Worldwide audience distribution share by country for Sari
CountryShare
India35.2%
United States10.7%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sari audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sari fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.10×
02Hessen~100K1.10×
03Berlin~70K1.07×
04Baden-Württemberg~200K1.05×
05Rheinland-Pfalz~80K1.04×
06Bayern~200K1.03×
07Hamburg~30K1.03×
08Niedersachsen~100K1.01×
09Sachsen~70K0.99×
10Thüringen~40K0.99×
11Saarland~20K0.99×
12Bremen~10K0.99×
13Brandenburg~40K0.95×
14Sachsen-Anhalt~40K0.94×
15Schleswig-Holstein~50K0.92×
16Mecklenburg-Vorpommern~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Sari, Germany
0.91×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sari audience
#·InterestCategoryAffinity×
01Ranveer SinghMovies & TV23.11×
02TanishqFashion & Accessoires20.00×
03Chennai Super KingsSports18.42×
04BSE SENSEXBusiness & Career18.11×
05AccentureBusiness & Career16.95×
06FlipkartShopping14.68×
07Shopping QueenMovies & TV14.53×
08Vintage BooksLiterature14.39×
09Shah Rukh KhanMovies & TV10.99×
10Wedding PlannersKids & Family8.36×
11Charlotte TilburyBeauty & Wellness5.64×
12Succulent plantHome & Garden5.42×
13Art jewelryFashion & Accessoires4.59×
14Designer clothingFashion & Accessoires4.55×
15Party dressFashion & Accessoires4.23×
16Flowering plantHome & Garden4.10×
17First-time buyerShopping4.07×
18PrimarkShopping3.23×
19Do it yourself (DIY)Home & Garden2.42×
20AirbnbTravel & Leisure2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sari audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.14×
Design AffinityPREMIUM2.03×
Luxury OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sari audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.75×
IndulgenceJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sari have in Germany?

Sari has an estimated audience of 1,467,568 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sari fans?

68.4% of Sari fans are female, 31.6% are male, with an average age of 34.0 years.

03

Which brands do Sari fans like most?

Sari fans show strongest brand affinity for Shopping Queen (14.53×), Wedding Planners (8.36×), and Accenture (16.95×) over the country average.

04

Where do Sari fans live in Germany?

Sari fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sari fans also like?

Beyond Sari itself, the audience over-indexes on Wedding Planners (8.36×), Accenture (16.95×), Flipkart (14.68×), and Chennai Super Kings (18.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sari audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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