Shopping Queen Audience in Germany
Shopping Queen has an estimated audience of 824,951 people in Germany. 63.7% are female, 36.3% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bonanza, Gülcan Kamps, Urdu poetry, Germany, Shalwar kameez.
The average Shopping Queen fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bonanza, Gülcan Kamps, Urdu poetry, with strongest over-indexing on Bonanza (35.76× the country average). Demographically, the Shopping Queen audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Individualism, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Shopping Queen fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 30.1 |
| Estimated audience size | 824,951 |
Audience persona
The typical Shopping Queen fan in Germany is more female, around 30.1 years old, with strong Individualism tendencies and a notable affinity for Bonanza.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 198,709 | 1.1× |
| Bayern | 139,747 | 1.05× |
| Baden-Württemberg | 114,140 | 1.01× |
| Niedersachsen | 106,401 | 1.33× |
| Hessen | 53,693 | 0.85× |
| Rheinland-Pfalz | 41,952 | 1.02× |
| Sachsen | 41,036 | 1.01× |
| Schleswig-Holstein | 31,617 | 1.07× |
| Berlin | 27,964 | 0.76× |
| Sachsen-Anhalt | 26,442 | 1.24× |
| Brandenburg | 24,230 | 0.95× |
| Thüringen | 20,697 | 0.98× |
| Hamburg | 15,902 | 0.85× |
| Mecklenburg-Vorpommern | 15,626 | 0.99× |
| Saarland | 8,656 | 0.85× |
| Bremen | 6,534 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonanza | 35.76× | Movies & TV |
| Gülcan Kamps | 25.52× | Movies & TV |
| Urdu poetry | 40.1× | Literature |
| Germany | 3.49× | Travel & Leisure |
| Shalwar kameez | 18.41× | Fashion & Accessoires |
| Gala | 4.75× | News |
| Imdb | 16.06× | Movies & TV |
| Sari | 14.53× | Fashion & Accessoires |
| Diamond Ring | 44.89× | Fashion & Accessoires |
| Asim Jofa | 57.85× | Fashion & Accessoires |
| Indian wedding clothes | 12.98× | Fashion & Accessoires |
| Indian Premier League | 8× | Sports |
| Flipkart | 16.69× | Shopping |
| Cross-stitch | 9.21× | Home & Garden |
| Guido Maria Kretschmer | 14.37× | Movies & TV |
| Pakistani clothing | 11.17× | Fashion & Accessoires |
| Food | 1.89× | Food & Beverages |
| Mahira Khan | 51.29× | Movies & TV |
| MARIA.B | 21.79× | Fashion & Accessoires |
| Wedding Planners | 6.32× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.47 |
| Creativity | OPEN | 1.3 |
| Design Affinity | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.16 |
| Travelling | THRILL | 1.11 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.5% |
| Austria | 6.4% |
| Switzerland | 3.5% |
See Shopping Queen audiences in other countries
More TV show audiences in Germany
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- Heute (4,908,452)
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- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does Shopping Queen have in Germany?
Shopping Queen has an estimated audience of 824,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shopping Queen fans?
63.7% of Shopping Queen fans are female, 36.3% are male, with an average age of 30.1 years.
Which brands do Shopping Queen fans like most?
Shopping Queen fans show strongest brand affinity for Bonanza (35.76×), Gülcan Kamps (25.52×), and Urdu poetry (40.1×) over the country average.
Where do Shopping Queen fans live in Germany?
Shopping Queen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 198,709), Bayern (reach 139,747), and Baden-Württemberg (reach 114,140). These three regions account for the largest share of the active audience.
What other brands do Shopping Queen fans also like?
Beyond Shopping Queen itself, the audience over-indexes on Gülcan Kamps (25.52×), Urdu poetry (40.1×), Germany (3.49×), and Shalwar kameez (18.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shopping Queen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.