Rascasse Audience Intelligence

Shopping Queen Audience in Germany

A data profile of the people who buy, follow and care about Shopping Queen in Germany — modelled from more than twelve digital signal sources. Shopping Queen has an estimated audience of 828,666 people in Germany.

#32among TV show in Germany#312among Movie / TV Show / Series in Germany#989in Movies & TV

The average Shopping Queen fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bonanza, Urdu poetry, Germany, with strongest over-indexing on Bonanza (35.76× the country average).

Demographically, the Shopping Queen audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shopping Queen fan in Germany is more female, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Bonanza.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopping Queen profile in Germany.

Audience size
829K
in Germany
Gender
63.7%♀
36.3% male
Age
30.1
average years
Country rank
#7656
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping Queen viewers

63.7% are female, 36.3% are male, average age 30.1.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Shopping Queen audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age30.1
Estimated audience size828,666
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Shopping Queen audience in Germany
Age bracketShare%
16-1947%
20-2920%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

78.5%

of the worldwide Shopping Queen audience comes from Germany.

Worldwide audience distribution share by country for Shopping Queen
CountryShare
Germany78.5%
Austria6.4%
Switzerland3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping Queen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shopping Queen fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.29×
02Niedersachsen~100K1.26×
03Nordrhein-Westfalen~200K1.07×
04Schleswig-Holstein~30K1.06×
05Sachsen~40K1.05×
06Mecklenburg-Vorpommern~20K1.04×
07Bayern~100K1.01×
08Rheinland-Pfalz~40K1.00×
09Thüringen~20K1.00×
10Baden-Württemberg~100K0.98×
11Brandenburg~30K0.98×
12Bremen~7K0.96×
13Saarland~9K0.93×
14Hamburg~20K0.84×
15Hessen~50K0.83×
16Berlin~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Shopping Queen, Germany
0.71×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopping Queen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopping Queen audience
#·InterestCategoryAffinity×
01Asim JofaFashion & Accessoires57.85×
02Mahira KhanMovies & TV51.29×
03Diamond RingFashion & Accessoires44.89×
04Urdu poetryLiterature40.10×
05BonanzaMovies & TV35.76×
06Gülcan KampsMovies & TV25.52×
07MARIA.BFashion & Accessoires21.79×
08Shalwar kameezFashion & Accessoires18.41×
09FlipkartShopping16.69×
10ImdbMovies & TV16.06×
11SariFashion & Accessoires14.53×
12Guido Maria KretschmerMovies & TV14.37×
13Cricket World CupSports13.76×
14Indian wedding clothesFashion & Accessoires12.98×
15Pakistani clothingFashion & Accessoires11.17×
16Cross-stitchHome & Garden9.21×
17Wedding PlannersKids & Family6.32×
18Angelina JolieMovies & TV5.76×
19GermanyTravel & Leisure3.49×
20FoodFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping Queen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping Queen audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.78×
IndividualismJOY1.36×
TraditionCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping Queen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
Risk AppetiteTHRILL0.67×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shopping Queen have in Germany?

Shopping Queen has an estimated audience of 828,666 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shopping Queen viewers?

63.7% of Shopping Queen fans are female, 36.3% are male, with an average age of 30.1 years.

03

Which brands do Shopping Queen fans like most?

Shopping Queen fans show strongest brand affinity for Bonanza (35.76×), Urdu poetry (40.1×), and Germany (3.49×) over the country average.

04

Where do Shopping Queen fans live in Germany?

Shopping Queen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shopping Queen fans also like?

Beyond Shopping Queen itself, the audience over-indexes on Urdu poetry (40.1×), Germany (3.49×), Gülcan Kamps (25.52×), and Shalwar kameez (18.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See Shopping Queen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shopping Queen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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